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It’s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day. A study by the Pew Research Center revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled…
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Of all the feedback we receive from prospective publishers, this question is among the most common: “Mediavine is mostly food bloggers, right? My site’s content is about much more than food. Will your advertisers still value my inventory?” The fact of the matter is that yes, food-related sites represent a huge…
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Coalition for Better Ads is already kind of a big deal, but it’s about to become an even bigger deal starting tomorrow, February 15, 2018, with the official launch of Chrome Ad Filtering. With this launch, Google will begin to block all ads, including non-Google AdExchange units, within Google Chrome on…
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GumGum. They’re right there in your dashboard, one of our premium advertising partners, but who are they and what do they offer Mediavine publishers? We sat down with Dan, their Director of Publisher Services, to get the lowdown on the company and what they could mean to your bottom line in…
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In our publisher interview series we’ve had the opportunity to speak with bloggers in every niche across the lifestyle spectrum. From world travelers like Dave and Deb of The Planet D and Kristin of Be My Travel Muse to expert budget balancers like Latasha of Arts and Budgets and Alexis of Fitnancials, we’ve…
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With the new year upon us, we as content creators and generally creative people start to get a little twitchy. It usually starts with a some inspiration: a friend that just finished an amazing site makeover, a gorgeous color palette or new fun font, or just a general want to reshift…
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By now, you’ve probably heard some chatter about the exciting initiatives of our newly-formed Social Impact department. You might have even seen a press release or two about something called Uplift by Mediavine. If you’ve been scouring the internet trying to figure out what Uplift actually is, you’re not alone. And…
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We want to pay you all more money. Yes, you read that correctly. And it’s all part of our mission statement. Our goal has always been to help publishers maximize the revenue they’re earning from advertisers, while creating a sustainable business for all parties, including Mediavine. That’s how we originally settled…
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Nicole Johnson is organized. It goes without saying that the Director of Publisher Support for Mediavine’s 2400+ publishers needs some serious prioritization skills. Add to the mix creating content for her own awesome blog Or Whatever You Do, and then toss in her seven adorable children? (Not a typo. SEVEN.) Organized…
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In programmatic advertising, and probably in life, you don’t want a friends-with-benefits type situation. Sure, it might seem intriguing on the surface, but if something sounds too good to be true, it probably is. We can’t give you relationship advice, obviously, but from an advertising perspective? You want to be exclusive….
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Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. These are facts, but if you’re looking for gloom and doom predictions for the next 12 months,…
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