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Server-to-Server Since 2021 Your audience won’t wait. Your ad tech shouldn’t either. Many of our competitors still run auctions in the browser, piling weight on your page and interrupting the reader journey. Mediavine runs the auction on the server — a major shift that supports: They’re patching around the problem.We built the foundation. Optimized Ad…
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We talk a lot about ways to optimize your content for both earnings and user experience here at Mediavine. Whether it’s increasing your font size and line height, or decreasing the length of your sidebar, we have all sorts of little tips and tricks that not only enhance the time a…
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For years, the playbook has been the same: If you want to boost revenue, you need additional ads. More in-content units. More video. More everything. More is more. Yes, the pure volume may lift RPMs short-term, but at a huge cost. This approach chips away at the things that actually matter…
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Recent coverage on the topic of generative AI has proven that human readers want content written by human creators. Machines can’t replicate the emotion, much less the level of detail, that writers sharing their lived experiences can generate when they publish their stories freely for the world to read. Our next…
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Any time is a good time to optimize your content, which is why we’re here to introduce the Mediavine Content Upgrade Challenge! While many of us think of Q4 as the quarter where we make all our money, it’s important to know that advertising spend varies by the season. Contrary to…
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Online Advertising Enters a New Millennium In part one of this series on the history of digital advertising, we threw it way back to the ‘90s, when tablets and smartphones weren’t even a thing, and the mysterious sounds of dial up connections began to fill houses around the globe. Thank goodness…
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As I’ve discussed in previous articles, I’ve been in digital advertising operations for over a decade. In an ever-changing industry, this feels like a lifetime. Suffice it to say, ad operations have come a long way, and I’ve observed countless changes in technology, business trends and markets. More broadly, it goes…
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Post updated August 2021 One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website’s user experience, SEO and RPM may surprise you: Increase your font size. We say it’s quick because it should require one easy change to your theme’s settings page, or a…
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Mediavine is constantly and strategically evolving to bolster our technological innovation and meet our customers’ needs. In order to better serve publishers in an ever-changing landscape that reinvents itself with great frequency, our ad partners must remain equally agile. Our largest and most important ad partner, Google, announced that it has…
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Amazon quietly announced last month that it is retiring CPM Ads, a product it launched almost as quietly in 2014, at the end of September. For those unaware, Amazon CPM Ads was designed to allow smaller publishers that were a part of Amazon Associates affiliate program to run additional ad units….
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There’s no question that working from home has advantages. We wear our pajama pants to virtual meetings, make our own hours and can do a load of laundry in the middle of the work day. But if you’re anything like the Mediavine team, it can also come with a big challenge:…
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Choosing a blogging platform is one of the most fundamental decisions a publisher must make, which means switching platforms is a pretty big deal. So when Mediavine publisher/Computer Scientist Laurence Norah of the gorgeous travel blog Finding The Universe volunteered to document his site migration from Blogger to WordPress for us, we…