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Most publishers know that heading tags, like meta descriptions and page title tags, are a key component of a website’s content structure. But how much do they really matter for SEO, and how should you use them? Glad you asked, because that’s the focus of our SEO Like a CEO series…
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A campaign report is a summary of all the hard work you’ve done and all the amazing results you’ve produced, all put together in a handy-dandy format to send off to your brand partner once your partnership has ended. You can create it manually or use a paid service (like Hashtracking…
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In today’s installment of Mediavine’s SEO series, we’re delving into keyword prominence — a term you may not be familiar with, but one that will help with things you definitely are familiar with. In today’s installment of Mediavine’s SEO series, we’re delving into keyword prominence — a term you may not…
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This may sound odd coming from an advertising management company, but if you’re wondering whether you should put ads on your website, our answer is that it depends. This is due to a lot of different components. This may sound odd coming from an advertising management company, but if you’re wondering…
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It’s been a while since Mediavine last introduced a new ad unit. We typically spend our time optimizing existing ad units for top viewability and performance for publishers, increasing revenue without the need for additional ads on page. It’s been a while since Mediavine last introduced a new ad unit. We…
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Welcome to another installment of the Mediavine SEO series, in which we break down the best practices for optimizing content as you build your website. SEO or search engine optimization, involves a little technical know-how, smart keyword usage, well-formatted content and making the best use of links. Links are mentioned more…
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In my last post, I introduced the basic concepts of website accessibility, and how making your website more accessible will benefit everyone. Based on that, here are six accessibility improvements that you can work on for your site right away. In my last post, I introduced the basic concepts of website…
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What is SEO? A term that’s become ubiquitous over the past two decades, yet remains largely misunderstood. SEO stands for Search Engine Optimization, which is the practice of optimizing content to appear higher in search engine results pages, or SERPs. SEO involves selecting the right keywords, properly formatting content, making the…
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You’ve probably heard us discuss Schema throughout the years, but what does it actually entail, and how does it impact Mediavine’s approach to SEO, product development and advertising? You’ve probably heard us discuss Schema throughout the years, but what does it actually entail, and how does it impact Mediavine’s approach to…
Case Study
Beyond the Chicken Coop earned 17% more revenue while serving fewer ads after enabling Optimized Ad Experience.
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The Creator-First Future campaign is about highlighting the work that publishers have done to build the open internet. They form communities and connections and are vital to the future of a free web. By creating and sharing the content that millions of people read each year, publishers from every niche imaginable…
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GumGum. They’re right there in your dashboard, one of our premium advertising partners, but who are they and what do they offer Mediavine publishers? We sat down with Dan, their Director of Publisher Services, to get the lowdown on the company and what they could mean to your bottom line in…