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Of all the feedback we receive from prospective publishers, this question is among the most common: “Mediavine is mostly food bloggers, right? My site’s content is about much more than food. Will your advertisers still value my inventory?” The fact of the matter is that yes, food-related sites represent a huge…
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In a blog post last week, Google announced plans to launch generative AI into Search Labs with a new product called Search Generative Experience (SGE). What exactly is SGE, and more importantly, what will it mean for content creators who rely on Google for much of (or most of) their web…
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Created in 2004, but running ad management services since 2015, Mediavine is the largest display ad management company in the world, working with nearly 9,000 independent lifestyle website publishers, helping them to run programmatic display advertising campaigns across all of their extremely brand-safe content (as ensured by our application process). Mediavine’s…
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Publishers are already experiencing a lot of success with Grow’s Spotlight Subscribe, which has been awesome to see. Newsletters are growing, websites are faster and (hopefully) pop-ups are being removed. With our recent Zapier integration, we answered a common publisher request for automation, connecting Grow Subscribe to hundreds of different Email…
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As you’ve heard us talk about at length, Google is set to release its new pagespeed requirements, known as Core Web Vitals, as part of the Google Page Experience algorithm update. Originally scheduled for sometime in May, we reported last week that the update is now delayed until June to give…
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Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people who calculate their…
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This year has definitely shaken up a lot of things in the world — starting with a very unexpected global pandemic. Unfortunately, many people have been faced with life-altering challenges and situations. This is absolutely evident when it comes to the extreme racial injustices Black people continue to experience and are forced…
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Premium Products to Enhance Your Business Mediavine products are the solutions to your site’s needs, large or small. In addition to our role as full service ad managers, we also offer the following monetization tools: Grow Your audience identity solution Advertisers pay more when they know who they’re talking to. Grow’s dynamic features help you…
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If you’ve been reading this blog at all lately, or following what’s going on in the blogging ecosystem more broadly, then you’ve probably heard a lot of talk about website accessibility. But what is accessibility as it pertains to the web? If you’ve been reading this blog at all lately, or…
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The Americans with Disabilities Act, or ADA, is a hugely important topic at Mediavine these days and on the internet in general. For good reason. Accessibility is vital to all aspects of society, and it’s finally getting the widespread attention it deserves online. The Americans with Disabilities Act, or ADA, is…
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What is Q2? By definition, Q2 is the second quarter of the year. Technically, Q2 stands for “quarter two.” When it comes to advertising, there’s a lot more to Q2 than meets the eye. When is Q2? Q2 is the tax quarter of the year that includes the months of April,…
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Since 2018, Mediavine has been a proud member of the Coalition for Better Ads (CBA), an organization of global leaders dedicated to improving consumers’ experience with online advertising. While our goal as an ad management provider is to increase content creators’ earnings, we see improving user experiences and the overall health of…