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One of the many perks of my job at Mediavine is traveling around the country to speak with publishers in the worlds of travel, finance, DIY, food and many others. Perhaps the most common question I hear from prospective publishers at conferences and events is if publishers get to choose the…
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For years, the playbook has been the same: If you want to boost revenue, you need additional ads. More in-content units. More video. More everything. More is more. Yes, the pure volume may lift RPMs short-term, but at a huge cost. This approach chips away at the things that actually matter…
Case Study
TigerNet switched to Mediavine and saw 48% more earnings and 102% higher RPMs year-over-year.
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I know what you’re thinking. Another post about optimizing the words and spacing in your content after our novel on why you should increase font size? Yes. Line Height is worth its own article. Another oft-overlooked aspect of CSS and website design, line height can have a big impact on your…
Newsroom
Mediavine, the leading independent full-service ad management company in the United States, has proudly clinched the prestigious Google Publisher 1st Party Data Activation Award for our groundbreaking initiative—Grow. This award recognizes our team’s exceptional innovation in utilizing first-party data to enhance user experiences, personalize advertising and foster the development of new products…
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If you’re a publisher breaking down your income, you’ve probably come across the term RPM. RPM is a common metric used to gauge monetization and performance among content creators. While this term is commonly used in our industry, there isn’t one standardized definition – businesses and individuals may use or apply…
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Nicole Johnson is organized. It goes without saying that the Director of Publisher Support for Mediavine’s 2400+ publishers needs some serious prioritization skills. Add to the mix creating content for her own awesome blog Or Whatever You Do, and then toss in her seven adorable children? (Not a typo. SEVEN.) Organized…
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Hey Grow users! How does an increase in signups sound? We’re here to announce another Grow enhancement that can bring you just that: our Co-Branded Sign-Up feature! We hope (after reading this post) that you’re just as excited as we are and you go straight to your Grow settings to enable…
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As we shared earlier this summer, Google delayed its roadmap for phasing out support for third-party cookies, moving its own timeline back by nearly two years. Google shifted Chrome’s plan to deprecate third-party cookies because, to make a long story short, we need additional time as an industry to get it…
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Updated 8/30/2021 – The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-discussed Google Page Experience update is set to hit next month (May 2021) and with…
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From the simplest “set it and forget it” options, such as Google AdSense, to a company like Mediavine, which offers full end-to-end solutions for content creators, there’s no shortage of options when it comes to ad management. In any marketplace with a wide variety of choices, a business is inevitably asked…
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Update: This post mentions Create. The Create WordPress plugin has been acquired by one of its original engineers, John-Michael (JM) L’Allier. Now independently managed, Create remains in active development and continues to serve publishers under JM’s leadership. If you have any questions, please visit https://create.studio or email support@create.studio. Less than a week after…