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Today we’re excited to host Jamie Lieberman of Hashtag Legal on the Mediavine blog to explain the latest web accessibility case and why it matters to publishers. On April 7, 2021, the Eleventh Circuit, in a case called Gil. v. Winn Dixie Stores, handed down a very significant ruling in the…
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If you monetize your website through advertising, you know that brands’ ability to track readers’ interests with third-party cookies is effective, lucrative and . . . soon to be a thing of the past. The billion-dollar question all of us in the industry are asking is: What’s next? Targeted campaigns are…
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Conversion from Banner to Native Ads Yields Improvements on ±7,800 Publisher Sites BOCA RATON, Fla. – March 23, 2021 – Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its native ad offering across its ±7,800 independent publisher websites. Whereas other ad tech companies offer a native-to-banner-style ad…
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Recently, the Google Ads team sent shockwaves through the digital advertising world with a blog post about the privacy-first web. While it contained some interesting thoughts on the new ecosystem we’re all trying to usher in, the article is actually not a huge deal. Below, we’ll talk about why much of…
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If you know anything about Mediavine, you’re probably aware of our obsession with page speed. We feel the need for speed, and more speed after that. However, as an ad management company, there’s definitely something in our way — advertisements. Ads are slow. Really slow. Why? Because each display advertisement you…
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Note: Slickstream was acquired by CafeMedia/AdThrive on August 24, 2022. We will update this post if changes to this integration occur. As part of a multifaceted approach to help publishers succeed in a future without third-party cookies, Mediavine is focused on creating first-party data solutions for 2021 and beyond. The reason…
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Editor’s Note: this post mentions autoplay settings in the Mediavine Dashboard. Autoplay options have been retired as of February 2023. See this article for more information. The video adhesion unit is back! Everything that’s old becomes new again, even ad technology. Many Mediavine publishers may remember our original video adhesion —…
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As you’ve heard us talk about at length, Chrome is joining the ranks of Firefox, Safari and others by phasing out third-party cookies by 2022, forever changing programmatic advertising in the process. Replacing third-party cookies will require a twofold solution comprised of first-party data and what Google calls the Privacy Sandbox….
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We’re excited to announce the launch of a new feature for Mediavine publishers running Grow and our WordPress plugin Create: the Recipe and How-To Save Button! The results for this feature are so great, we couldn’t wait until Q1 to launch it: How does 3x the favorites sound? What Is Create’s…
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Mediavine is excited to announce a new, game-changing partnership that we’ve quietly developed over the past few months. Grow is integrated and live with Unified ID 2.0, the identity solution built for the community by The Trade Desk. What do all those words mean and why should Mediavine publishers be excited…
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Mediavine’s Grow.me Has Active Integration with Unified ID 2.0 BOCA RATON, Fla. – December 3, 2020 – Mediavine, the largest exclusive ad management firm in the USA, has formally integrated with Unified ID 2.0, an open source, interoperable alternative to third-party cookies being developed by The Trade Desk and other companies across…
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