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Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence Product
BOCA RATON, Fla. – November 24, 2020 – Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum’s Verity artificial intelligence (AI) product. Through Verity, Mediavine is passing contextual segments in the bid request to industry-leading Supply Side Platforms (SSPs)….