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    Mediavine Hires Jamie Lieberman as Senior Vice President and General Counsel

    Appointment Comes as the Ad Management Leader Experiences Continued Success and Growing Demand from Publishers and Programmatic Partners BOCA RATON, Fla. – Dec. 7, 2022 — Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the appointment of Jamie Lieberman as its new Senior Vice President and General Counsel…

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    Why Site Speed Is Driving Everyone’s Development Decisions

    Recently, Pinterest soft launched a mode in their mobile app that would allow readers to see the entire recipe from a food site without actually visiting the site. Content creators everywhere went a little bit bananas, and rightly so. After all, that takes away a session, any ad views, and in…

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    Sellers.json Changes: Protecting Your Privacy

    One of Mediavine’s core values as a business is transparency.  It’s what drives much of what we do internally and in the broader community. It leads us to be early adopters of efforts like sellers.json that are dedicated to transparency in the advertising ecosystem. We’re also huge advocates of privacy. This…

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    Mediavine Recruiting Scam Awareness

    Recruiting Scam Awareness Mediavine has received reports of someone pretending to be a Mediavine employee or recruiter in an apparent attempt to steal sensitive information or money by offering “freelance employment” on behalf of Mediavine. Mediavine has no involvement with these attempts.  What does this mean? A person or group not affiliated with Mediavine appears…

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    SEO is a Garden a.k.a. The Parboil Strikes Back

    Today on the Mediavine blog, we’re throwing it back to 2017, famously known to SEO experts across the web as the Year of the Parboil. It was never actually known as such, of course, but an experiment from back then remains instructive and shapes our SEO strategies today. A blog post…

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    Universal Player: One Video Solution to Rule Them All

    It’s no secret that we are huge proponents of video at Mediavine. Publishers who embrace video can earn much higher advertising revenue, reap the SEO benefits and even offer a great experience for users if they take the right steps. However, we’re also aware that video presents challenges. Creating videos worth…

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    Unlocking RPM with Aimee Shugarman & Courtney O’Dell: Mediavine On Air Episode 11

    Greetings content creators and welcome to another episode of Mediavine On Air, the podcast just for you. RPM, or revenue per mille, is often mistakenly thought of as the amount or way that a website earns. While this is not the case, RPM is a math equation that provides an overall…

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    Grow FLoC Testing Underway at Mediavine

    The end of the third-party cookie is near for Chrome as Google looks to replace much of their functionality with avian-themed solutions. Third-party cookies were for the birds all along! Ornithological jokes aside, Google’s Privacy Sandbox is a series of tools designed to bridge the gap between user privacy and personalized…

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    How Content Creators Can Use Search Console to Increase Traffic to Old Posts

    It’s important to create new posts for our blogs, but that’s not the only way to get search traffic to your site. Sometimes we forget that we’re sitting on a gold mine of old posts that can bring in traffic, too. Today we’re welcoming the wonderful Sherry Smothermon-Short of Cub Scout…

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    Upcoming Ads.txt Changes in Mediavine Control Panel 2.6

    Hello, Mediavine publishers! This post is going out to you. Since the release of Mediavine Control Panel 2.5 in November 2020, we’ve been hard at work on some new features for the first 2021 update to our core plugin. (We’ve got a pretty comprehensive help doc if you’re not sure what…

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    Identity API: Build Your Own First-Party Data

    Stop us if you’ve heard this before: When it comes to helping publishers survive the demise of the third-party cookie, Mediavine is all in. Actually, don’t stop us. It bears repeating, since the health of our entire ecosystem depends on solving for the end of third-party cookies. Mediavine’s solution is twofold:…

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    2020 Year in Review RPM by Category — Behind The Numbers with Brad

    By now, you don’t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was the uncertainty. From a business standpoint, all of us at Mediavine were on pins and needles wondering how lockdowns, health concerns…