Uplift by Mediavine: Advertising That Creates Opportunity

At Mediavine, advertising can do more than drive revenue. At its best, advertising creates opportunity, amplifies voices, and builds a more inclusive publishing industry.

With this in mind, we introduced Uplift by Mediavine back in 2023. Uplift connects advertisers with publishers from underrepresented communities and seeks to create more equitable opportunities across the advertising landscape.

Since launching Uplift by Mediavine, we’ve partnered with Sertify to offer third-party certification for diversely owned publishers, making it easier for them to verify their business identity with brands actively seeking to diversify their media spend.

What Is Uplift by Mediavine?

Uplift by Mediavine is Mediavine’s dedicated diversity marketplace, connecting advertisers with publishers from underrepresented communities so every ad dollar becomes a force for equity.

Through Uplift, brands can direct ad spend toward publishers who identify as:

• Women-owned
• LGBTQIA+ owned
• Black-owned
• Hispanic-owned
• Asian-owned
• Veteran-owned
• Disability-owned
• And other historically underrepresented groups

Through Uplift by Mediavine, we create a more inclusive advertising ecosystem where diverse publishers have greater access to premium advertising opportunities. Publishers from these communities can join Uplift to gain increased visibility with advertisers who prioritize inclusive media buying. On the brand side, Uplift by Mediavine creates a trusted way to support underrepresented publishers while reaching highly engaged audiences.

Introducing Sertify Verification

Sertify is a certification platform that verifies diverse ownership across a range of traditionally underrepresented groups, making it easier for brands to direct media spend intentionally and connect with publishers aligned with their diversity initiatives.

Through partnering with Sertify, Uplift by Mediavine makes it easier for advertisers to confidently invest in diverse-owned publishers and helps publishers gain greater visibility in inclusive advertising campaigns.

By joining together, the Uplift by Mediavine and Sertify partnership creates a more accessible pathway between brands looking to diversify their media spend and publishers looking to grow within a premium advertising ecosystem.

Why Should You Identify As Diverse-Owned, If Eligible

For publishers, self-identifying through Uplift and Sertify as a diverse-owned business (if you identify as part of a community that is historically underrepresented) offers several important benefits to your site:

Gain Additional Credibility

Certification helps brands confidently identify and support diverse-owned businesses, building a trusted standard across the publishing landscape.

Connect With Advertisers Prioritizing Inclusion

Advertisers actively seek verified diverse-owned businesses when planning campaigns and allocating budget. Participation in Uplift allows publishers to stand out during the planning and allocation process, making them frontrunners in those conversations.

A Premium Advertising Ecosystem

Uplift is built into Mediavine’s existing advertising marketplace, meaning publishers continue benefiting from premium demand, strong user experience standards, and high-quality advertising partners.

Simple Setup

Eligible publishers can enable Uplift by Mediavine from their dashboard, and start the Sertify certification application process on the same page. Once enabled, Mediavine handles the operational side of connecting eligible publishers with participating advertisers. We’ll handle conversations and negotiations with advertisers on your behalf. 

How to Self-Identify through Uplift and Sertify

Getting started is simple:

1. Log into your Mediavine Dashboard
2. Navigate to Uplift under Settings
3. If eligible, select the categories that apply to your business 
4. Click over to Sertify’s website to apply for certification

Once you’ve opted into Uplift and self-identified, your site can be matched with campaigns specifically designed to support diverse-owned publishers.

Building a More Inclusive Future for Advertising

Advertising shapes culture, and the publishers that brands choose to support directly influence what audiences see online. At the same time, diverse-owned businesses have historically been underrepresented in media buying despite building highly engaged communities and producing exceptional content.

At Mediavine, great advertising does more than monetize content. It supports publishers, strengthens communities, and creates opportunities for voices that deserve greater visibility. Uplift helps bridge that gap by making it easier for advertisers to discover and invest in diverse publishers at scale, while Sertify certification bolsters meaningful connections between brands and publishers.

Since Uplift is built directly into Mediavine’s premium advertising landspace, participation is seamless for publishers already monetizing with Mediavine. Self-identify today to start connecting with advertisers who want to amplify your voice and boost your revenue opportunities. 

Learn more about Uplift by Mediavine and Sertify certification.

Read how Uplift is helping drive equity in digital advertising.