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Your RPM Isn’t Lying to You. But It Might Not Be Telling the Whole Truth.
Your RPM includes traffic that can never generate revenue. Here's what a cleaner signal looks like.
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In-Content Ad Settings: Choose Wisely For Improved RPM and UX
Ever since we launched our new in-content ad logic as a Coalition for Better Ads partner, you’ve probably noticed a number of new additions to your Dashboard. Thanks to the in-content ad logic, Mediavine publishers have the ability to change ad density, the spacing between ads, and limits to the overall…
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Migrating to WordPress
Changing blogging platforms is a big decision, and not one to take lightly. Our publisher Laurence Norah of Finding the Universe made the switch from Blogger to WordPress earlier this year, and offered to share his experience with us. Changing blogging platforms is a big decision, and not one to take…
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Increase Your Line Height and Improve RPM and Readability
I know what you’re thinking. Another post about optimizing the words and spacing in your content after our novel on why you should increase font size? Yes. Line Height is worth its own article. Another oft-overlooked aspect of CSS and website design, line height can have a big impact on your…
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How Many Images Should You Use in a Post?
Updated September 2023 A frequent question we’re asked by Mediavine publishers is how many images you should run in a particular post. Short answer: As many as you possibly can. Okay, that was lame. We can do better: As many as your content will justify. Okay, still lame, but the takeaway…
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Newsroom
Mediavine Ranks as Comscore Top Three Property in Food, Travel
BOCA RATON, Fla. (Sept. 24, 2019) – Mediavine announced this week that, in addition to being a Comscore Top 40 property, it is now ranked number three in both Food and Travel and number five in Home & DIY. The ad management company exclusively represents more than 5,500 blogger sites, making it…
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Mediavine’s 20th Anniversary
On Mediavine’s 20th Anniversary, we celebrate the independent creators who built our company and are the heart of the open internet. Mediavine’s 20th Anniversary We’re proud to celebrate two decades of partnering with and innovating on behalf of independent publishers! From Our Creators “I had the Food Network reach out to me and asked if…
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Creator-First Future: Meet Nikida from Theme Park Hipster
Without creators, there is no open internet. One of our goals with the Creator-First Future campaign is to humanize the effects that changes to search algorithms or generative AI have had on publishers by sharing their stories directly with our industry partners. We also know that it’s important to share those…
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Grow and First-Party Data: Everything You Need to Know
By now, this should be a familiar refrain: Third-party cookies are going away, and taking with them most of our industry’s ability to personalize ads and measure performance. The million dollar question: What do we do about it? In preparation for a world without third-party cookies, Google and other industry players…
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Image Filename SEO
Much like the alt text you use to describe an image, Google will read the filename of the image to learn about it. Whomever who coined the old adage, “a picture is worth a thousand words,” probably never considered search engines. It may be true as far as your readers are…
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Google’s Core Web Vitals: What You Need to Know
As we discussed earlier this month, Google has updated Pagespeed Insights (PSI) to incorporate Lighthouse 6. Lighthouse is Google’s open-source tool for improving the quality of web pages. Its latest version brings a number of key changes, among them the newly-launched Core Web Vitals incorporated into Google Search Console. As we…
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Keyword Density: Optimize Your Keyphrase, But Avoid Stuffing
In last week’s edition of Mediavine’s SEO series, we talked about keyword prominence, or where to place your keywords within a post. Short answer: Early. But how often? Glad you asked. This week, we’re breaking down keyword density, or how frequently to deploy your keyphrase without overdoing it. In last week’s…