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Q1 has a reputation. For many publishers, it’s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons…
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Server-to-Server Since 2021 Your audience won’t wait. Your ad tech shouldn’t either. Many of our competitors still run auctions in the browser, piling weight on your page and interrupting the reader journey. Mediavine runs the auction on the server — a major shift that supports: They’re patching around the problem.We built the foundation. Optimized Ad…
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For years, the playbook has been the same: If you want to boost revenue, you need additional ads. More in-content units. More video. More everything. More is more. Yes, the pure volume may lift RPMs short-term, but at a huge cost. This approach chips away at the things that actually matter…
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Recent coverage on the topic of generative AI has proven that human readers want content written by human creators. Machines can’t replicate the emotion, much less the level of detail, that writers sharing their lived experiences can generate when they publish their stories freely for the world to read. Our next…
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Post updated August 2021 One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website’s user experience, SEO and RPM may surprise you: Increase your font size. We say it’s quick because it should require one easy change to your theme’s settings page, or a…
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By now, you’ve probably heard some chatter about the exciting initiatives of our newly-formed Social Impact department. You might have even seen a press release or two about something called Uplift by Mediavine. If you’ve been scouring the internet trying to figure out what Uplift actually is, you’re not alone. And…
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In programmatic advertising, and probably in life, you don’t want a friends-with-benefits type situation. Sure, it might seem intriguing on the surface, but if something sounds too good to be true, it probably is. We can’t give you relationship advice, obviously, but from an advertising perspective? You want to be exclusive….
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Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. These are facts, but if you’re looking for gloom and doom predictions for the next 12 months,…
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Featured Story Mediavine Partners with BigScoots as Exclusive Preferred Hosting Provider
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In the News Recent Mediavine Press Releases Dec 04, 2024 Mediavine Partners with BigScoots as Exclusive Preferred Hosting Provider Read More Nov 19, 2024 Mediavine Partners with Scope3 to Decarbonize Digital Advertising Read More Oct 31, 2024 Mediavine Adopts OpenPass to Empower Publishers across the Premium Internet Read More Sep 26, 2024 Mediavine Marks 20th…
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For as long as we can remember, we’ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your…
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Attention, Mediavine publishers with web traffic coming from Europe: We hope you’re sitting down, because we’ve got some exciting news for you. No, it’s not GDPR related, we promise. We mean actual good news — a rarity when it comes to advertising in Europe — in the expansion of the Mediavine…