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On Mediavine’s 20th Anniversary, we celebrate the independent creators who built our company and are the heart of the open internet. Mediavine’s 20th Anniversary We’re proud to celebrate two decades of partnering with and innovating on behalf of independent publishers! From Our Creators “I had the Food Network reach out to me and asked if…
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Without creators, there is no open internet. One of our goals with the Creator-First Future campaign is to humanize the effects that changes to search algorithms or generative AI have had on publishers by sharing their stories directly with our industry partners. We also know that it’s important to share those…
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By now, this should be a familiar refrain: Third-party cookies are going away, and taking with them most of our industry’s ability to personalize ads and measure performance. The million dollar question: What do we do about it? In preparation for a world without third-party cookies, Google and other industry players…
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Much like the alt text you use to describe an image, Google will read the filename of the image to learn about it. Whomever who coined the old adage, “a picture is worth a thousand words,” probably never considered search engines. It may be true as far as your readers are…
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As we discussed earlier this month, Google has updated Pagespeed Insights (PSI) to incorporate Lighthouse 6. Lighthouse is Google’s open-source tool for improving the quality of web pages. Its latest version brings a number of key changes, among them the newly-launched Core Web Vitals incorporated into Google Search Console. As we…
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In last week’s edition of Mediavine’s SEO series, we talked about keyword prominence, or where to place your keywords within a post. Short answer: Early. But how often? Glad you asked. This week, we’re breaking down keyword density, or how frequently to deploy your keyphrase without overdoing it. In last week’s…
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In this week’s installment of Mediavine’s SEO series, we’re taking our ongoing discussion of keywords to a whole new level. We began at the start, with the basics of what is a keyword — a more complicated question than many people might think. In this week’s installment of Mediavine’s SEO series,…
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We are probably all familiar with the feeling you get when a brand rep asks, “What is your rate for this project?” On one hand, hooray! They are willing to pay you real cash monies! On the other, well… fiddlesticks. Now you have to come up with a rate. It’s a…
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Exchanging business cards is a long-standing tradition at many blogging conferences, including our own Mediavine conferences. Even in the digital age, they’re a great way to keep track of who you met and to spread the word about your blog or business. They’re also a great identifier for your blog, especially…
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To enhance both the visual appeal and functionality of our publishers’ websites, Mediavine is making essential updates to optimize ad density while meeting industry standards and maintaining revenue performance. We’re excited to share our latest initiative, which aims to improve in-content ad experiences for publishers and their readers significantly. A New…
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The switch from Universal Analytics to GA4 is well underway, and as we all learn about these new metrics, adjust perspectives on how we measure success on our sites, and recalibrate to account for the differences (we see you lovers of real-time analytics), here at Mediavine we also have to shift…