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Post updated on October 18, 2023. Let’s talk about the elephant in the internet: Google’s September Helpful Content Update. We turned to the data available to us across more than 10,000 sites to try to determine the volume of impact and potential causes for why some sites were hit by this…
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With nearly 7,000 live sites at Mediavine, we have helped our fair share of customers navigate moving to new ad management, and have probably answered every question under the sun about what a switch will look like. For bloggers, as small business owners, there are so many facets to your business…
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What’s in a name? A lot of things, and when it comes to Mediavine’s ad tech and online advertising in general, there are a lot of names – and abbreviations, acronyms and terms. That term you heard describing that ad unit we’re working on? That acronym for the thing you saw…
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Your RPM includes traffic that can never generate revenue. Here's what a cleaner signal looks like.
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BOCA RATON, Fla. (Sept. 24, 2019) – Mediavine announced this week that, in addition to being a Comscore Top 40 property, it is now ranked number three in both Food and Travel and number five in Home & DIY. The ad management company exclusively represents more than 5,500 blogger sites, making it…
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On Mediavine’s 20th Anniversary, we celebrate the independent creators who built our company and are the heart of the open internet. Mediavine’s 20th Anniversary We’re proud to celebrate two decades of partnering with and innovating on behalf of independent publishers! From Our Creators “I had the Food Network reach out to me and asked if…
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Without creators, there is no open internet. One of our goals with the Creator-First Future campaign is to humanize the effects that changes to search algorithms or generative AI have had on publishers by sharing their stories directly with our industry partners. We also know that it’s important to share those…
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By now, this should be a familiar refrain: Third-party cookies are going away, and taking with them most of our industry’s ability to personalize ads and measure performance. The million dollar question: What do we do about it? In preparation for a world without third-party cookies, Google and other industry players…
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Much like the alt text you use to describe an image, Google will read the filename of the image to learn about it. Whomever who coined the old adage, “a picture is worth a thousand words,” probably never considered search engines. It may be true as far as your readers are…
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As we discussed earlier this month, Google has updated Pagespeed Insights (PSI) to incorporate Lighthouse 6. Lighthouse is Google’s open-source tool for improving the quality of web pages. Its latest version brings a number of key changes, among them the newly-launched Core Web Vitals incorporated into Google Search Console. As we…
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In last week’s edition of Mediavine’s SEO series, we talked about keyword prominence, or where to place your keywords within a post. Short answer: Early. But how often? Glad you asked. This week, we’re breaking down keyword density, or how frequently to deploy your keyphrase without overdoing it. In last week’s…
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In this week’s installment of Mediavine’s SEO series, we’re taking our ongoing discussion of keywords to a whole new level. We began at the start, with the basics of what is a keyword — a more complicated question than many people might think. In this week’s installment of Mediavine’s SEO series,…