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Back to Blog • Online Advertising Enters a New Millennium In part one of this series on the history of digital advertising, we threw it way back to the ‘90s, when tablets and smartphones weren’t even a thing, and the mysterious sounds of dial up connections began to fill houses around the globe. Thank goodness…
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Back to Blog • As I’ve discussed in previous articles, I’ve been in digital advertising operations for over a decade. In an ever-changing industry, this feels like a lifetime. Suffice it to say, ad operations have come a long way, and I’ve observed countless changes in technology, business trends and markets. More broadly, it goes…
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Back to Blog • Post updated August 2021 One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website’s user experience, SEO and RPM may surprise you: Increase your font size. We say it’s quick because it should require one easy change to your theme’s settings page, or a…
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Back to Blog • Mediavine is constantly and strategically evolving to bolster our technological innovation and meet our customers’ needs. In order to better serve publishers in an ever-changing landscape that reinvents itself with great frequency, our ad partners must remain equally agile. Our largest and most important ad partner, Google, announced that it has…
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Back to Blog • Amazon quietly announced last month that it is retiring CPM Ads, a product it launched almost as quietly in 2014, at the end of September. For those unaware, Amazon CPM Ads was designed to allow smaller publishers that were a part of Amazon Associates affiliate program to run additional ad units….
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Back to Blog • There’s no question that working from home has advantages. We wear our pajama pants to virtual meetings, make our own hours and can do a load of laundry in the middle of the work day. But if you’re anything like the Mediavine team, it can also come with a big challenge:…
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Back to Blog • Choosing a blogging platform is one of the most fundamental decisions a publisher must make, which means switching platforms is a pretty big deal. So when Mediavine publisher/Computer Scientist Laurence Norah of the gorgeous travel blog Finding The Universe volunteered to document his site migration from Blogger to WordPress for us, we…
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Back to Blog • Google Analytics referral spam is a confusing, common issue for publishers. Fortunately, it is both harmless and simple to remove. This is not real traffic, despite what the reporting says, nor is it anything to worry about. Your site is not being hacked or compromised. Google Analytics referral spam is a…
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Back to Blog • For nearly two years, Mediavine has supported SSL ads, but has never encouraged publishers run them. In fact, our company stance was to gently discourage a blogger from going full site SSL if they were primarily a content site, and not actively collecting sensitive information that would require a secure connection (like selling…
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Back to Blog • It’s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day. A study by the Pew Research Center revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled…
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Back to Blog • Of all the feedback we receive from prospective publishers, this question is among the most common: “Mediavine is mostly food bloggers, right? My site’s content is about much more than food. Will your advertisers still value my inventory?” The fact of the matter is that yes, food-related sites represent a huge…
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Back to Blog • Coalition for Better Ads is already kind of a big deal, but it’s about to become an even bigger deal starting tomorrow, February 15, 2018, with the official launch of Chrome Ad Filtering. With this launch, Google will begin to block all ads, including non-Google AdExchange units, within Google Chrome on…