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March 7, 2024 While generative AI is rapidly evolving, Mediavine recognizes the need to take a stand and shape the future of this new technology, the publishing community and the open web itself. Mediavine began as an independent web publishing company. Now, in our 20th year in business, we are as committed as we were…
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Back to Blog • If you’ve ever been in contact with Mediavine via our amazing support channels, conference events, or elsewhere, you’ve likely heard us reference ad exchanges. Ad exchanges are the driving force behind programmatic advertising, the engine through which inventory is bought and sold. Whether you’re using Google AdSense or Mediavine, or other…
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Back to Blog • The following post was written by Peter Green, owner and CTO of Agathon, a company that specializes in building and hosting web applications. You can craft the most amazing post ever, but your audience reach will be crippled if your site loads slowly. That’s why we at Agathon offered site “health…
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Back to Blog • Mediavine has always prided itself on inclusivity. If you’re a publisher with great, original content who’s looking to grow your site with a holistic approach to advertising, we welcome you. Whether you have our minimum traffic requirement of just 50,000 sessions per month, or 10-20 times that, you can expect the…
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Back to Blog • As our publishers may have already noticed, we’ve changed up our signature health checks in your dashboard. Like everything else at Mediavine, they’re going teal. For those unfamiliar with Mediavine, our health checks involve red, yellow, and green lights which indicate how well a website is performing in various areas. Each…
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Back to Blog • Since ChatGPT’s release in November 2022, OpenAI’s prototype of generative AI — that is, artificial intelligence that can produce new content on demand — has dominated popular tech media. We’ve all seen the headlines questioning the future of organic search, the impact on creators’ livelihoods and content ownership, the challenge of…
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Back to Blog • Updated 8/30/2021 – The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-discussed Google Page Experience update is set to hit next month (May 2021) and with…
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Back to Blog • Mediavine is thrilled to announce that after being extensively vetted, and having exceeded rigorous qualification standards, we are officially a Google Certified Publishing Partner (GCPP). We have proven ourselves as trained experts in Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers, all of which are key to helping publishers meet their…
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Pet Adoption Resources Somewhere between six and eight million animals find their way to shelters every year. Most likely, half that number will not be adopted. Resources A Shared Love for Animals One thing you learn about Mediavine quickly whether you meet us at a conference or join us as a new employee is just…
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Back to Blog • We’ve talked at length about first-party data (authenticated traffic) and how Grow helps publishers harness it through a value exchange — offering enhanced user experiences to incentivize readers to log in. To hold up the publishers’ end of that value exchange and convince readers to authenticate, Grow already offers some awesome…
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Back to Blog • At Mediavine, we call ourselves a programmatic-first network. A lot of people ask us what that means, so we’re here to explain. Before we dive into the more nuanced aspects about what we do in the programmatic space, we thought we’d start with the most basic question. At Mediavine, we call…
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Back to Blog • Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people that calculate their…