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Greetings content creators and welcome to another episode of Mediavine On Air, the podcast just for you. RPM, or revenue per mille, is often mistakenly thought of as the amount or way that a website earns. While this is not the case, RPM is a math equation that provides an overall…
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Updated December 2023 Are you struggling to understand sessions, user and pageview metrics in Google Analytics 4? Don’t worry, you’re not alone. Google Analytics 4 (GA4) is the new way to measure your website traffic. It’s more powerful and flexible than Universal Analytics, and designed to help you understand your users…
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A campaign report is a summary of all the hard work you’ve done and all the amazing results you’ve produced, all put together in a handy-dandy format to send off to your brand partner once your partnership has ended. You can create it manually or use a paid service (like Hashtracking…
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Are you limiting the potential earnings of your website in ways you aren’t even aware of? If you don’t know the answer to that, we recommend conducting a self-audit of your Mediavine in-content ad settings. We’ve discussed these settings in the past, at length (the post linked to above, written by…
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Traffic. We all want more of it for obvious reasons. The more traffic a website generates, the bigger its audience and the greater its earning potential becomes. All traffic is not created equal, however. There are entire companies devoted to deceiving publishers and advertisers alike by selling traffic that isn’t even…
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If you know anything about Mediavine, you’re probably aware of our obsession with page speed. We feel the need for speed, and more speed after that. However, as an ad management company, there’s definitely something in our way — advertisements. Ads are slow. Really slow. Why? Because each display advertisement you…
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In digital advertising, fill rate is defined as the number of ads served divided by the total number of ads requested. Written as a formula, it looks like this: Fill Rate = Ads Served / Ads Requested Why wouldn’t every ad request be served, making that figure 100% and eliminating the…
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Post updated on October 18, 2023. Let’s talk about the elephant in the internet: Google’s September Helpful Content Update. We turned to the data available to us across more than 10,000 sites to try to determine the volume of impact and potential causes for why some sites were hit by this…
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We know we’re not the only ad management company in town, and we’re more than okay with that. However, what we’re not okay with is the misinformation and incomplete pictures painted by some of those competitors. As the network of transparency, we’ve been as up front as possible about our revenue share…
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With nearly 7,000 live sites at Mediavine, we have helped our fair share of customers navigate moving to new ad management, and have probably answered every question under the sun about what a switch will look like. For bloggers, as small business owners, there are so many facets to your business…
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What’s in a name? A lot of things, and when it comes to Mediavine’s ad tech and online advertising in general, there are a lot of names – and abbreviations, acronyms and terms. That term you heard describing that ad unit we’re working on? That acronym for the thing you saw…
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Ever since we launched our new in-content ad logic as a Coalition for Better Ads partner, you’ve probably noticed a number of new additions to your Dashboard. Thanks to the in-content ad logic, Mediavine publishers have the ability to change ad density, the spacing between ads, and limits to the overall…