General Blogging

Mediavine Income Reports from our Publishers

The Mediavine Team

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January 31, 2020

Mediavine Income Reports are kind of an awesome thing. We don’t ever ask or expect our publishers to write them, but we think income reports, along with Mediavine reviews, are incredibly helpful to the blogging world. As our Mediavine co-founder and CEO Eric Hochberger says, it’s very important to keep in mind that if you work with a programmatic ad network, comparing your Mediavine RPM to even another MVP, is a somewhat futile exercise. No two sites have the exact same audience. Nor do they have the exact same site setup. Audience make-up and site speed are just two of the things that can dramatically affect your overall earnings. So comparison to another site, even one that looks like yours, has similar content to yours, and even similar traffic, is not apples to apples, no matter how much someone might like to think (or say) so. RPM optimization is something to work for. Check our our Content Upgrade Challenge and our YouTube series for tips on increasing yours. We don’t offer an affiliate program (and here’s why), so it’s especially flattering that our publishers took the time to share about their experience with us. We’ve put together a video of some of our publishers sharing their experiences with Mediavine for full-service ad management on their blogs and websites, and are sharing a few of our publishers’ income reports below.

What is a blog income report?

Some bloggers write income report blog posts that explain where their earnings came from, and sometimes even detailing their expenses. It can be a way to show transparency in their business, and help educate readers on how the blogging business works. Common inclusions in income reports are earnings from digital advertising like Mediavine, affiliate marketing, influencer marketing, product and/or course sales and more. Expenses often include hosting, domains, legal costs, freelancers, web design, apps, office space and utilities — just to name a few.

What are Income Reports for?

Income reports are used both by the bloggers that write them and the bloggers that read them for inspiration and aspiration. It can be an amazing thing for a blogger to look back at where they’ve come from and see how they’ve grown. In the same vein, it can be helpful to a new blogger to see what’s possible, and how others in the industry are doing it. Just like chocolate chip cookies weren’t ubiquitous until more than one person had the recipe, certain ways to make income, like ebooks or courses, weren’t a viable way to make income until more than one blogger was doing it.

What should I look for in an Income Report?

All the different ways bloggers are making money, from courses and ebooks like I mentioned above, to affiliate links, display advertising, and sponsored work. Some bloggers will even include all of those different revenue streams to calculate an overall site RPM, not just display advertising RPM. It’s a good way to see how RPM changes, especially because ad revenue varies through the seasons of the year. Mediavine Income Reports

Cool! Show me the goods!

Without further ado, here are some of the most recent income reports by our MVPs:

2022

2021

2020

2019

"I absolutely love working with [Mediavine], because they are a company that truly wants to see their publishers succeed." - Amanda Williams, A Dangerous Business

2018

"Mediavine has been a large component to our success. Their customer support is top notch and answers any questions/problems we have in-depth very quickly, I can't say enough good things about them." - Kelan Kline, The Savvy Couple

2017

Got an income report you think we should see? Send it to us at sponsored@mediavine.com.

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