Mediavine RPM Challenge | Part 1: Finding Your Top Posts

Let’s get ready for the next quarter, y’all! It’s knocking on our door!

Any time is a good time to optimize your content, which is why we’re here to introduce the Mediavine RPM Challenge. 

While many of us think of Q4 as the quarter where we make all our money, it’s important to know that the advertising spend varies by the season. For Q4, advertising spend traditionally really ramps up in the second week of November and carries on through the end of December — more like six weeks than 12.

On the converse, Q1 and Q3 often see a revenue slump at first because of advertisers’ budgets, so making sure your content is earning the best it possibly can ahead of these slower seasons is key to making the most of them. 

We’re so excited to see how your ads perform with the release of Script Wrapper 2.0, and making sure your content is fully optimized to go along with it is the perfect way to set your site up for the best quarter ever.

Join Mediavine's RPM Challenge. Optimize your top content to get the most possible revenue every day of the year. (via Mediavine.com)

Announcing the Mediavine RPM Challenge

In the Fall of 2018, we launched the Mediavine RPM Challenge to help you get ready for Q4 — or really, ANY quarter. This challenge can help you get your content ready for each season, because of how ad revenue fluctuates throughout the year. 

August 2019 Update: We added new links to some newer blog posts we published since we first released this challenge.  

We designed it as a 3-part challenge and have a blog post tutorial for each. We provided steps, worksheets and a Facebook Live in our Private Facebook group for each part of the challenge in which we asked our Publisher Support specialists questions in real time — all to make sure that your content is the best it possibly can be.

Here’s a quick breakdown about the challenge: 

  • Part 1: This post — It’s all about accessing the top-performing posts that you will optimize in this Challenge.
  • Part 2: Optimizing Your Posts — Learn what to optimize in your top-performing posts to boost SEO and ad performance.
  • Part 3: Sharing Your Work and Tracking Your Growth — Get your work out there and keep up with your growth! 
  • Worksheets: Scroll to the bottom of any of the posts for paper or digital worksheets — your choice! 

You don’t have to be a Mediavine publisher to participate in the RPM Challenge. If you don’t have ads yet, or have ads with another provider, that’s totally okay! We’d love to see you work along with us. 

Before we do anything else, I want to make sure you’ve read and implemented our CEO Eric Hochberger’s font size and line height recommendations. They are super important for user experience AND your ads! In fact, we have a whole blog post series on increasing RPM that gives a deeper dive into all the things you can do to increase your earnings. 

First, we’re going to prepare by helping you narrow down the posts you should focus on. Some of this is educated guessing — we’re going to assume that if your post was seeing traffic last October, November, or December, it will hopefully do so this October, November and December (AKA Q4). Same goes for any other quarter — just look at last year’s traffic! 

We’ve created a Google Analytics report to help you narrow things down. Concentrate on your top 10-15 posts, keeping in mind that new content you create should be made with optimization in mind, and then if anything goes viral, you are SET.

To use the report:

1. Log into your Google Analytics account. Please make sure you’re signing into the base account that’s set as administrator for the Google Analytics you want to access.

NOTE: You may need to log out of all other Google accounts. You may also need to try in multiple browsers — we have had the best luck with Google Chrome. 

2. Now navigate to this URL.  

3. Click the “Import” button. If you do not see the below dialogue, move on to Step 4. 

4. The next screen will ask you to “Select A View” — choose your website and click the blue button labeled “Create.” 

5. Set the date range to each month of the quarter you are after. In this example, we’re looking at last Q4, so we will start with October. Set the dates to Oct. 1–31 of last year and click “Apply.”

6. The resulting report will be your top posts for all of October of last year.

7. Print out the PDFs or email them to yourself, or just save them to your reports here in Google Analytics. Wherever it makes the most sense for you to be able to access the information as we move into the next part of the challenge.

8. Repeat this process for November and December of last year, too (or whatever quarter you’re diving into).

Now that you’ve got your reports, you’re ready to optimize your top posts for each month of that quarter. More money in your pocket is our entire goal here — well, that, and making your content better for the long haul. So if this same content sees traffic again next year, you are completely ready.

We recommend taking the Mediavine RPM Challenge at the start of EVERY quarter. There’s money to be made in every quarter of the year, not just Q4. 

Now let’s get into the goodies! 

Worksheets

We have prepared two sets of worksheets for you. They are virtually the same, but one is in Google Sheets for the digital record-keepers, and the other is a fillable PDF download for you paper pundits. 

For this week, you’ll want to focus on the Site Checklist and Google Analytics Audit, but if you feel like jumping ahead, go for it! You can complete the RPM Challenge at your own pace. 

Facebook Group

Lastly, we have a Facebook group for the Mediavine publishers who wish to participate in the Mediavine RPM Challenge and are looking for some support. Please note that it’s for Mediavine publishers only! 

If you’re not in our main Facebook group yet, we’re happy to add you. Just send an email to publishers@mediavine.com!

12 thoughts on “Mediavine RPM Challenge | Part 1: Finding Your Top Posts”

  1. I am not w Mediavine yet but hope to be soon. Thx for the opportunity to follow along!

  2. Thank you so much. This is such a great idea that helps all of us optimize our blogs and increase our revenue.

  3. This is awesome! Thank y’all for being amazing advocates and supporters!

  4. Shihoko Ura says:

    I missed the LIVE on wednesday. Is there a recording of the live??

    1. Susannah Brinkley says:

      Hi Shihoko! It was recorded and is in our RPM Challenge Facebook group. If you’re not in there yet, shoot us an email to publishers@mediavine.com!

  5. Louise Myers says:

    When I go to the URL, I don’t see what you see. I do have “Mediavine Popular Content Report” but no place to choose my site… I can find this info another way but wondering why mine looks nothing like yours.

  6. Susannah Brinkley says:

    Hey Louise! I would recommend trying in another browser — sometimes that does the trick because it can be finicky. We were using Google Chrome, but even if you can log out of all of your other accounts and are still having trouble, try Safari or Firefox and see if that does the trick!

  7. I can only see “Mediavine Popular Content Report” also — and if I sign out of google and go to the link it just tells me I need to sign in to google, then I see the MV report again — no matter which browser I used.

    1. Susannah Brinkley says:

      Hey Cheryl,
      Sorry to hear you are having trouble. What browser are you using? Sometimes it helps to try another browser and you should be able to run the report from there.
      Also are you logging into Google Analytics with more than one account? You will need to log out of all EXCEPT the account your analytics are connected to.
      Try both of those things, and let us know if you are still having trouble!
      —Susannah

  8. Jessica says:

    Thank you! I couldn’t load in Safari, but Chrome is working!

  9. It worked in Safari for me. In Google Chrome, somehow it did not work.

    Anyways I would like to thank you guys. This is such a great idea that helps all of us optimize our blogs and increase our revenue.

    1. Susannah Brinkley says:

      Thanks for letting us know, Meredith! I’m happy to know Safari worked for you.

      So glad you are participating in the the RPM Challenge and here’s to higher RPMs!

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