Mediavine RPM Challenge — Just In Time For Quarter 4!
Let’s get ready for Q4, y’all! It’s knocking on our door!
While many of us think of Q4 as the quarter where we make all our money, it’s important to know that the advertising spend varies by the season. Advertising spend traditionally really ramps up in the second week of November and carries on through the end of December — more like six weeks than 12.
We’re so excited to see how your ads perform with the release of Script Wrapper 2.0, and making sure your content is fully optimized to go along with it is the perfect way to set your site up for the best Q4 ever.
Announcing the Mediavine RPM Challenge
Over the next 3 weeks, we’re going to provide you with a challenge every Friday. We’ll provide steps, worksheets, and on the following Tuesday a Facebook Live in our Private Facebook group where you can ask our Publisher Support specialists questions in real time to make sure that your content is the best it possibly can be.
You don’t have to be a Mediavine publisher to participate in the challenge — if you don’t have ads yet, or have ads with another provider, that’s totally okay! We’d love to see you work along with us. Just leave any questions you have in the comments on this post.
First, we’re going to prepare by helping you narrow down the posts you should focus on. Some of this is educated guessing — we’re going to assume that if your post was seeing traffic last October, November, or December, it will hopefully do so this October, November and December.
We’ve created a Google Analytics report to help you narrow things down. Concentrate on your top 10-15, keeping in mind that new content you create should be made with optimization in mind, and then if anything goes viral, you are SET.
To use the report:
Log into your Google Analytics account. Please make sure you’re signing into the base account that’s set as administrator for the Google Analytics you want to access. You may need to log out of all other Google accounts.
Now navigate to this URL.
The first screen will ask you to “Select A View” — choose your website and click the blue button labeled “Create.” If you don’t see the below dialogue, click the “Import” button.
Set the date range to Oct 1, 2017 – Oct 31, 2017 and hit “Apply”.
The resulting report will be your top posts for all of October 2017.
Print out the PDFs or email them to yourself, or just save them to your reports here in Google Analytics. Wherever it makes the most sense for you to be able to access the information as we move into the next part of the challenge. Repeat this process for November 2017 and December 2017.
More money in your pocket is our entire goal here — well, that, and making your content better for the long haul. So that if this same content sees traffic again next Q4, you are completely ready.
We’re planning on running this challenge at the start of every quarter — there’s money to be made in every quarter of the year, not just Q4. We’re excited to launch this just in time for this Q4. Between Script Wrapper 2.0 and the hard work you do here, it will be your best yet.
Now let’s get into the goodies!
We have prepared two sets of worksheets for you. They are virtually the same, but one is in Google Sheets for the digital record-keepers, and the other is a fillable PDF download for you paper pundits.
For this week, you’ll want to focus on the Site Checklist and Google Analytics Audit, but if you feel like jumping ahead, go for it! In Part 2 of the RPM Challenge we’ll be digging into the ad-related to-dos, and Part 3 of the RPM Challenge, we talk about social media and tracking your growth.
Lastly, we started a new Facebook group for the Mediavine publishers who wish to participate in the Mediavine RPM Challenge and are looking for some support. You can find the link posted in our main Facebook group!
(If you’re not in our main Facebook group yet, we’re happy to add you. Just send an email to email@example.com!)
See you on Wednesday, Oct. 3, 2018 for our first Facebook Live for the Mediavine RPM Challenge!
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