25 Days of RPM
Leading up until the 25th,
we’re dropping one tip each day to optimize your blog posts for next year!
The Countdown
Day
1
Increase Font Size And Line Height
Adjusting your website’s
fonts can help your ads perform better. Yes, really! (It’s also great for accessibility.)
Day
2
Shorten Your Paragraphs
Hitting the “enter” button more often creates more spots for ads to appear, and it helps mobile readability too.
Day 3
Optimize Your In-Content Ad Settings
Do a self-audit
of your ad settings in your Mediavine Dashboard to make the most of your holiday traffic.
Day
4
End Posts With Your Most Valuable Content
Find what’s attracting your readers to a post
(like a printable or recipe card) and place that at the end of your content for
maximum ad impressions.
Day
5
Add A Featured Video
Take advantage of the Mediavine video player’s autoplay options by adding a featured video that will run on any posts that don’t have a video yet.
Day
6
Review Your Opt-Out Settings
Visit your Mediavine Dashboard and assess the ad categories you’ve turned off. Remember: Each category turned off comes at a price.
Day
7
Monitor Your Health Checks
The health checks
in your Mediavine Dashboard are there to monitor your ad performance. Optimizing your top posts can help
improve your score.
Day
8
Enable Grow.me
Improve your website’s engagement and collect first-party data with Grow.me.
Day
9
Use Create for Your Most Valuable Content
Our flagship WordPress plugin, Create, is optimized for SEO
and Mediavine ads so your most valuable content can shine brighter and earn you more money.
Day
10
Shorten Your Sidebar
Keep your sidebar as simple as possible, with only a few widgets. Our sticky sidebar ad should come into view as soon as possible so it can earn you more money.
Day 11
Embed Video in Your Top Posts
Take advantage of those high video CPMs and create videos to put in your top posts. We like Animoto and Jumprope. Don’t have video? Check out our video
guide.
Day 12
Increase Your Word Count
The more, the merrier when it comes to word count
and ads. We suggest writing at least 500 words. Add length to your top posts especially, such as answers to
common questions or other helpful tips.
Day
13
Autoplay Videos
Enable the “Autoplay First
Mobile Video” and “Autoplay First Desktop Video” settings in your Mediavine Dashboard so videos will play on any
page not yet running a video.
Day
14
Create A Featured Video Playlist
If you have multiple videos, set up a custom
featured video
playlist in your Mediavine Dashboard. This will allow your playlist to run as the featured video on
pages without a post specific video embedded. Don’t miss these best practices for playlists.
Day
15
Add More Images
Inserting more unique images into your top posts increases length and
gives your ads more flexibility. How many images to
add will depend on your content. (Don’t forget alt
text!)
Day
16
FIll Out Your Video Details
When uploading or editing a video in your Mediavine Dashboard, it’s important to fill out every field in the Video Details for SEO and RPM alike. From the title to the keywords, every detail matters.
Day
17
Add Headings
Breaking up your text with big, bold headings is not only great for your ads and SEO, but it will make for a better experience for your readers as well.
Day
18
Optimize Video Placement
Turn on our Optimize Video Placement
setting in your Mediavine Dashboard. It will place manually embedded videos in the best spot for
pagespeed and revenue automatically — no matter where you placed the embed code!
Day
19
Make Sure Your Site is Secure
An SSL/TLS
certificate (represented by a lock symbol in a browser) builds trust and makes users feel secure. Mediavine ads are TLS compatible, and third-party cookies require it. Check your site for https and reach out to your host to get started — no excuses!
Day
20
Add Category Playlists
Get more video ad impressions with one of our newest features: Category Playlists. You can now add a video playlist to your top category pages via the Mediavine Control Panel WordPress plugin.
Day
21
Audit Your Plugins
Time for some end-of-year cleanup! Do a plugin audit to make sure your site is running faster and cleaner. Get rid of anything you don’t need so you’ll be even more ready when Trellis arrives!
Day
22
Plan for Q1
Now it’s time to get your site ready for Q1. Our RPM Challenge is here year-round to help you make the most of your ads.
Day
23
Subscribe To Our Newsletter
Keep in touch with the Mediavine team year round by signing up for our newsletter. Every other week, we’ll be in your inbox with actionable tips to help you rev your RPM, boost your SEO and grow your traffic. This newsletter is for ALL content creators!
Day
24
Don’t Compare RPM
Cliché but true: Like a snowflake, no two websites are the same. Most
advertisers buy inventory based on audiences and demographics, which differ from site to site. So when you measure your
performance, compare your data to your data.
Day
25
Relax! You Did It!
Pour yourself a cup of hot cocoa and curl up by the fire, because you did it! Breathe a sigh of relief.
Thanks for following along with our advent calendar. Wishing you very happy holidays from the Mediavine team.