- 17 Dec
- Eric Hochberger
Scroll to Play with Mediavine Sticky Video Player
As many Mediavine publishers know, our “sticky” video player is our highly-viewable, desktop video player which, true to its name, sticks in place on readers’ screens as they browse.
Not surprisingly, this is the highest-paying ad unit we offer.
Better still? With the new Scroll to Play feature going live today, any Mediavine publisher running videos should be able to easily adopt and love this option even more.
Mediavine Sticky Video Player: An Introduction
A large, embedded player in the content column of the page, the sticky player follows users as they scroll down the page, even as they pass the initial video placement.
As a result of sticking with audiences, the player has an extremely high viewability and completion rate. In other words, it’s an advertiser’s dream.
You can think of it as the desktop equivalent of Mediavine’s exclusive video adhesion, only more lucrative. Despite our mobile-first approach to ads, desktop shouldn’t be ignored.
Because the sticky player runs on desktop, where inventory receives much higher bids, and is considered a larger player, it outpaces the video adhesion in terms of earnings per user.
Scroll to Play: Taking Sticky Videos to the Next Level
Previously, in order to allow autoplay on “sticky” videos, the Mediavine video player required you to place videos at the top of the page – within the first screen view of content.
Effective, yes, but not the greatest user experience.
A video player that large is going to push the rest of your content further down the page, which may not be ideal, and furthermore, means longer load times for that first screen view.
Our hands had been tied here due to a Google AdExchange policy, but the exciting news is that this policy has now been changed, allowing us to announce a solution: Scroll to Play!
Like the sticky player, Scroll to Play does what its name implies. A video starts off paused, and only begins rolling as the player scrolls into view. Hence, scroll to play.
This means Mediavine publishers will now be able to run videos outside of the screen view, or below the fold, and still benefit from an autoplay-like experience.
How Do You Enable Scroll to Play?
If you have been manually placing sticky videos in your blog posts – either by checking the box labeled “sticky” when copying the embed code from the Dashboard, or choosing “sticky” when you insert via the Mediavine Control Panel – then Scroll to Play is automatically enabled for any videos that appear below the fold.
This means you may have to move your old, manually-placed videos if you have been choosing this option and placing the videos at the top of the page.
We know it’s a lot of work, but as with any advice we give, we believe this will pay dividends over the long run, and recommend you update/improve your top posts one at a time.
For posts without existing videos, you can enable the “Auto-Insert Sticky Video” feature. With this enabled, any posts without a video will now have your “featured” video automatically inserted, complete with Headline if you wrote one.
If you’ve already been using this feature, or are interested in using it now that we have “Scroll to Play,” you can choose a “Sticky Player Auto-Inserted Initial Placement” option.
This will allow you to push auto-inserted videos further down the page.
As long as you push auto-inserted sticky videos below the fold, the inserted video will automatically become a scroll to play video!
Mediavine also offers an “auto upgrade” feature, which takes existing non-sticky videos in your posts and moves them to the top of your posts, all while enabling “stickiness.”
If you’re using this feature, you can also use the new “Sticky Player Auto-Inserted Initial Placement” option to move auto-upgraded sticky videos lower in your post, automatically making both Scroll to Play and Sticky videos take effect.
It’s important to note that if you manually placed a video with the “sticky” feature, it will NOT be moved with the auto-upgrade feature.
Where Should I Place the Scroll to Play Sticky Player?
For best user experience and page speed, we recommend you place your sticky videos below the fold, or after the first screen view.
You want to ensure your video is fully below the fold in the desktop preview provided by PageSpeed Insights on a majority of your posts.
If you’re taking advantage of the auto-upgrade or auto-insert features, this may mean a little trial and error. If you try out a few of the “Sticky Player Auto-Inserted Initial Placement” options, you’ll be able to see which fits your theme and writing style best.
However, you don’t want to go too far down the page, which defeats the purpose as the sticky video isn’t going to have a lot of time to stick with the user.
We’re always thinking about your user experience, but also want to make sure they’re able to watch your entire video to maximize earnings, so it’s a balance.
What Else is Coming to the Video Player
If you’re not already running the Mediavine Video Player, we encourage it!
This solution gives you both a fast-loading player and videos, an SEO optimization solution with JSON-LD, and amazing ad performance rolled into one.
And it’s all FREE to Mediavine publishers.
Combined with the patent-pending Mediavine Video Adhesion, these sticky video improvements are crucial to earning you the highest CPMs on EVERY pageview, mobile and desktop.
With CPMs in the double digits and several times that of regular display ads, video is a great way to improve your site’s performance. Plus with the newly-released Up Next feature, users can now view multiple videos in a row, potentially meaning several high-paying videos per page!
We also have a ton of exciting new features coming in 2019, including “themes” (working title) that allow you to customize the user experience of your videos.
Here’s to a terrific end to 2018 and to an even better year next year with video!
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