Ad Capabilities

Programmatic capabilities and ad units available though Mediavine

woman in a cafe using a phone

Mediavine Specifications

Mediavine offers display, native, and video across our desktop, mobile, and tablet inventory.

We adhere to all IAB standards and exceed requirements set forth by the Coalition for Better Ads (ads cannot take up more than 25% of the screen’s real estate), enabling the best user experiences across our sites and allowing for the most engagement with your brands.

We also utilize a “super auction,” allowing multiple formats to compete within the same slot.

Capabilities Overview

  • Video Format Targeting
  • Contextual Targeting
  • Keyword Targeting
  • Synced Ads
  • Channel/Site Takeovers
  • High Performing Recipe
  • Card Unit
  • Seasonal Packages

Video Advertisements

preroll on desktop, scrolling video and ad unit sticks to the bottom right of the screen

Desktop Pre-Roll

This Desktop Video unit is a pre-roll, click-to-play that plays before original video content. It is fully responsive and also comes with volume and size controls for the user.

  • Mediavine’s custom built video player; 600×400 Large Player
  • :6/:15/:30 spots
  • High Viewability 80%+
  • Completion rate 70%+
  • True Click to Play (Auto Play also available)
  • Muted
  • Skippable or Non Skippable
preroll on mobile, sticks to the screen as the use scrolls

mWeb Pre-Roll

This mobile video unit is a pre-roll, click-to-play video that plays before original video content. Size is responsive to screen size.

  • Mediavine’s custom built video player
  • :6/:15/:30 spots
  • High Viewability 80%+
  • Completion rate 70%+
  • True Click to Play Pre-roll Video
  • Muted 
  • Skippable and Non-Skippable
universal player video player sticking to the bottom of the screen as user scrolls

mWeb Universal Player & Outstream Adhesion Video

This video unit has a fixed position on the screen as the reader scrolls through the page. This video does not have content after the ad.

  • Mediavine’s custom video built player; responsive to screen size on mobile.
  • Suggested for :6/:15 spot
  • Viewability 80%+
  • Autoplay/Muted
desktop and mobile video outstream

Desktop & Mobile Video Outstream

This unit is embedded in the content. It runs on desktop and mobile, in rotation with our standard in-content ads. The size of the unit spans the width of the content.

  • Mediavine’s custom built video player
  • Auto play
  • Muted
  • Suggested for :6/:15 spots
mobile outstream adhesion ad unit. user scrolls and the ad sticks to the bottom of the screen

Outstream Adhesion Video

This unit has a fixed position on the screen as the reader scrolls. This unit does not have content after the ad. Runs in the same place as our standard adhesion ad runs.

  • Mediavine’s Video Player
  • Auto Play
  • Muted
  • Suggested for :6/:15 spots
  • 97% Viewability mWeb, 72% Desktop

Display Advertisements

Display Adhesion

Our 728×90 & 320×50 banners display at the bottom of the screen immediately when the page loads and sticks with a user as they scroll through the site.

  • Size: 728×90 & 320×50
  • Desktop, Mobile and Tablet
  • Viewability 80%+
in content ads on a mobile and desktop device

In-Content

Our In-Content ads appear within the feed of the content of the creators post.

  • Multi size unit competes with Native, 300×250, or OutStream video player, appears after images or between paragraphs
  • Desktop, Mobile and Tablet
  • Viewability 70%+
recipe card ad shown on mobile and desktop

Embedded 300x250 High Viewability Unit

These targeted 300×250 ads appear within our most viewed sections, and are available via PMP/PG only. Within Food sites they are live embedded in the Recipe Card, and are typically some of our strongest performing units. 

  • Standard 300×250
  • Desktop, Mobile and Tablet
  • High viewability 75%+
  • Can’t access in OM
  • Ability to target via keyword (i.e Chicken.) or theme (i.e. Dinner)
  • Can serve as;
    • Food: Recipe How To’s
    • Travel: Packing Lists
    • Home: Craft/DIY Tutorials
    • Parenting: Kid/Toddler Checklists
interstitial ads on a phone and laptop

Interstitials

This unique, mobile & tablet only display unit appears in between page navigation. It’s triggered by clicking a link within an article. These are highly viewable and engaging units, and unlock incremental inventory between previously unavailable pages. 

  • 300×250 on mobile, 336×280 or 300×250 on tablet
  • Desktop, Mobile and Tablet
  • Viewability 80%+
  • CTR 7%+
stick sidebar ad on a laptop

Sticky Sidebar

This unit adheres to the right sidebar after scrolling through the content.

  • Available in two sizes: 300×250, or 300×600/160×600 flex position. Sticks with visitors as they scroll through a post
  • Desktop only
  • Viewability 75%+