Ad Capabilities

Programmatic capabilities and ad units available though Mediavine

woman in a cafe using a phone

Mediavine Specifications

Mediavine offers display, native and video ads across our desktop, mobile and tablet inventory.

We adhere to all IAB standards and exceed requirements set forth by the Coalition for Better Ads, enabling the best user experiences across our sites and allowing for the most engagement with your brands.

We also utilize a “super auction” which allows multiple formats to compete within the same slot.

Capabilities Overview

  • Video Format Targeting
  • Contextual Targeting
  • Device Targeting
  • Keyword Targeting
  • Channel/Site Takeovers
  • 300×250 High Viewability Unit
  • Seasonal Packages
  • DEI Site Lists

Video Advertisements

universal player video player sticking to the bottom of the screen as user scrolls

Desktop and Mobile Universal Player

This video unit has a fixed position on the screen as the reader scrolls through the page. This unit does not play before content.

  • Mediavine’s custom-built video player; responsive to screen size on mobile.
  • Suggested for :6/:15 spot
  • Viewability 80%+
desktop preview of preroll

Desktop Video Pre-Roll

This Desktop Video unit is a pre-roll, click-to-play that plays before original video content. It is fully responsive and also comes with volume and size controls for the user.

  • Mediavine’s custom-built video player; 600×400 Large Player
  • :6/:15/:30 spots
  • High Viewability 80%+
  • Completion rate 70%+
  • True Click-to-Play
  • Skippable or Non-skippable

mWeb Pre-Roll Video

This mobile video unit is a pre-roll, click-to-play video that plays before original video content. Size is responsive to screen size.

  • Mediavine’s custom-built video player
  • :6/:15/:30 spots
  • High Viewability 80%+
  • Completion rate 70%+
  • True Click-To-Play, Pre-roll Video
  • Skippable and Non-Skippable

Desktop Video In-Content Outstream

This unit is embedded in the content of the post. It runs on desktop and competes with our standard in-content ads. The size of the unit spans the width of the in-content area. This video does not have content after the ad.

  • Mediavine’s custom-built video player; starts as 640×400 on desktop, fits width of screen on mobile
  • Suggested for :6/:15 spots
  • Viewability 65%+

mWeb Video In-Content Outstream

This unit is embedded in the content of the post. It runs on mobile and tablet, in rotation with our standard in-content ads. The size of the unit spans the width of the in-content area.

  • Mediavine’s custom-built video player
  • Suggested for :6/:15 spot
  • Viewability 65%+

Display Advertisements

adhesion unit on desktop and mobile

Display Adhesion Units

Our 728×90 and 320×50 banners display at the bottom of the screen when the page loads and sticks with a user as they scroll through the site.

  • Size: 728×90 and 320×50
  • Desktop, Mobile and Tablet
  • Viewability 80%+
in-content ads on phone and desktop

In-Content

Our in-content ads appear within the feed of the content of the creators post.

  • Multi-size unit competes with Native, 300×250 (or Outstream video player); appears after images or between paragraphs
  • Desktop, Mobile and Tablet
  • Viewability 70%+
embedded high viewability unit on desktop and mobile

Embedded 300x250 High Viewability Unit

These targeted 300×250 ads appear within our most viewed sections and are available via PMP/PG only. Within food sites, they are embedded in the Recipe Card and are typically some of our strongest performing units. 

  • Standard 300×250
  • Desktop, Mobile and Tablet
  • High viewability 75%+
  • Can’t access in OM
  • Ability to target via keyword (i.e Chicken) or theme (i.e. Dinner)
  • Can serve as;
    • Food: Recipe How To’s
    • Travel: Packing Lists
    • Home: Craft/DIY Tutorials
    • Parenting: Kid/Toddler Checklists
interstitial ads on mobile and desktop

Interstitials

This unique, mobile & tablet only display unit appears in between page navigation. It’s triggered by clicking a link within an article. These are highly viewable and engaging units and unlock incremental inventory between previously unavailable pages. 

  • 300×250 on mobile, 336×280 or 300×250 on tablet
  • Desktop, Mobile and Tablet
  • Viewability 80%+
  • CTR 7%+
sticky sidebar ad on desktop

Desktop Sticky Sidebar

This unit adheres to the right sidebar after scrolling through the content.

  • Available in two sizes: 300×250 or 300×600/160×600 flex position.
  • Sticks with visitors as they scroll through a post
  • Desktop only
  • Viewability 75%+

Ad Features

inview effect on an ad

Inview

Inview is a unique format that allows your ad to stick to the top of the page as the reader scrolls, built specifically for increased ad viewability and performance, supported by most standard sizes including 728×90, 300×250 and 320×50.