
Ad Capabilities
Programmatic capabilities and ad units available though Mediavine

Mediavine Specifications
Mediavine offers display, native and video across our desktop, mobile and tablet inventory.
We adhere to all IAB standards and exceed requirements set forth by the Coalition for Better Ads (ads cannot take up more than 25% of the screen’s real estate), enabling the best user experiences across our sites and allowing for the most engagement with your brands.
We also utilize a “super auction,” allowing multiple formats to compete within the same slot.

Capabilities Overview
- Video Format Targeting
- Contextual Targeting
- Device Targeting
- Keyword Targeting
- Channel/Site Takeovers
- 300×250 High Viewability Unit
- Seasonal Packages
- DEI Site Lists
Video Advertisements
Desktop Video Pre-Roll
This Desktop Video unit is a pre-roll, click-to-play that plays before original video content. It is fully responsive and also comes with volume and size controls for the user.
- Mediavine’s custom built video player; 600×400 Large Player
- :6/:15/:30 spots
- High Viewability 80%+
- Completion rate 70%+
- True Click to Play (Auto Play also available)
- Muted
- Skippable or Non Skippable
mWeb Pre-Roll Video
This mobile video unit is a pre-roll, click-to-play video that plays before original video content. Size is responsive to screen size.
- Mediavine’s custom built video player
- :6/:15/:30 spots
- High Viewability 80%+
- Completion rate 70%+
- True Click to Play Pre-roll Video
- Muted
- Skippable and Non-Skippable
Desktop and Mobile Universal Player
This video unit has a fixed position on the screen as the reader scrolls through the page. This unit does not play before content.
- Mediavine’s custom video built player; responsive to screen size on mobile.
- Suggested for :6/:15 spot
- Viewability 80%+
- Autoplay
- Muted
Desktop Video In-Content Outstream Player
This unit is embedded in the content of the post. It runs on desktop and competes with our standard in-content ads. The size of the unit spans the width of the in-content area. If a visitor scrolls past the unit, it may jump to the right sidebar as a sticky video unit. This video does not have content after the ad.
- Mediavine’s custom built video player; starts as 640×400 on desktop, fits width of screen on mobile
- Suggested for :6/:15 spots
- Viewability 65%+
- Autoplay/Muted
mWeb Video In-Content Outstream Player
This unit is embedded in the content of the post. It runs on mobile and tablet, in rotation with our standard in-content ads. The size of the unit spans the width of the in-content area.
- Mediavine’s custom built video player
- Suggested for :6/:15 spot
- Viewability 65%+
- Autoplay/Muted
Outstream Adhesion Video
This unit has a fixed position on the screen as the reader scrolls. This unit does not have content after the ad. Runs in the same place as our standard adhesion ad runs.
- Mediavine’s custom built video player
- Auto Play
- Muted
- Suggested for :6/:15 spots
- 97% Viewability mWeb, 72% Desktop
Display Advertisements
Display Adhesion Units
Our 728×90 & 320×50 banners display at the bottom of the screen when the page loads and sticks with a user as they scroll through the site.
- Size: 728×90 & 320×50
- Desktop, Mobile and Tablet
- Viewability 80%+
In-Content
Our In-Content ads appear within the feed of the content of the creators post.
- Multi size unit competes with Native, 300×250 – or OutStream video player – appears after images or between paragraphs
- Desktop, Mobile and Tablet
- Viewability 70%+
Embedded 300x250 High Viewability Unit
These targeted 300×250 ads appear within our most viewed sections, and are available via PMP/PG only. Within food sites, they are embedded in the Recipe Card and are typically some of our strongest performing units.
- Standard 300×250
- Desktop, Mobile and Tablet
- High viewability 75%+
- Can’t access in OM
- Ability to target via keyword (i.e Chicken) or theme (i.e. Dinner)
- Can serve as;
- Food: Recipe How To’s
- Travel: Packing Lists
- Home: Craft/DIY Tutorials
- Parenting: Kid/Toddler Checklists
Interstitials
This unique, mobile & tablet only display unit appears in between page navigation. It’s triggered by clicking a link within an article. These are highly viewable and engaging units and unlock incremental inventory between previously unavailable pages.
- 300×250 on mobile, 336×280 or 300×250 on tablet
- Desktop, Mobile and Tablet
- Viewability 80%+
- CTR 7%+
Desktop Sticky Sidebar
This unit adheres to the right sidebar after scrolling through the content.
- Available in two sizes: 300×250, or 300×600/160×600 flex position. Sticks with visitors as they scroll through a post
- Desktop only
- Viewability 75%+