Google AdSense Bans and Mediavine

From the beginning of Mediavine Publisher Network, we have tried to be as inclusive as possible. That has always included taking on sites who had a previous AdSense ban, if we could.

The problem here is that AdSense bans almost always mean that the domain is also banned from Google’s other advertising products, like Google AdExchange – the largest ad exchange in the world. That’s a big problem.

Google is our largest partner at Mediavine, and we sell a majority of our ad impressions through AdExchange. When a site on the network is banned from accessing that, they are never going to do quite as well as their other MVP counterparts.

It’s been weighing on our minds for quite some time. Is it ethical to take on a site when we know that we’re not going to do well for them?

Google’s plans for the future sort of made the decision for us. There are more advertising products planned for release that we know will make the Mediavine Publisher Network a great deal of income.

But anyone with a Google ban will not have access to that. And by comparison, will earn at a much lower rate than before.

Something we’ve always tried to do is make the best decision for the network and the site applying.

It’s become clear that because we are such a Google-centric network, we’re no longer the right fit for a site that has a previous Google ban.

Starting April 26th, if you’ve ever been banned, rejected or had a unresolved policy violation with Google Adsense, we won’t be able to add you to the Mediavine Publisher Network.

It was not an easy decision, but we simply can’t earn well for a site that has this ban in place, and it’s better for you to search out monetization strategies from a network that isn’t quite so Google-centric, whomever that may be.

This change will also allow our network to focus its efforts on our Google-approved sites and no longer have to make decisions that could be potentially less beneficial to the network for the sake of our Adsense-banned sites. Long term we think this is the best move for the network.

If you were already working with MPN, do not worry. We will not remove you from the network. You are grandfathered.We have just decided we should not be asking any new applicants to sign contracts with us with all of this in mind.

6 thoughts on “Google AdSense Bans and Mediavine”

  1. T Hawkins says:

    Is is possible to be approved after rebranding with a new URL?

    1. Jenny Guy says:

      While we can’t guarantee that rebranding your URL won’t impact your domain and application with Mediavine, we would encourage you to complete an application. Our Publisher Support team will thoroughly review your site’s audience and content.
      There is no impact to your new URL by applying, so we hope to see you soon.
      ~Jenny, Mediavine Marketing Manager

  2. Adam says:

    Hello, my Adsense account was disabled recently just out of the blue and I still have no idea why. I’ve been int the Adsense program for over 8 years so I’m gutted about that and seeking alternative ad networks. My question is, can I still apply with a brand new domain even though my previous domain was banned?

    1. Jenny Guy says:

      Hi Adam,

      We’re sorry to hear that you’re having trouble with Adsense!

      As long as your new website is in good standing, we won’t have any problems with your other site’s Adsense issues. It typically takes at minimum several months to build up your content and gain domain authority before our premium advertising partners are consistently bidding on a site, so that might be an issue as your build up your site with content and to the 25k sessions in the previous 30 days (our traffic threshold). However, we encourage you to apply at any time and have our team take a look.

      We hope to have you with us soon!

      ~Jenny, Mediavine Marketing Manager

  3. Adam says:

    Thank you for your reply. My new website is gaining popularity very quickly and has already surpassed the traffic threshold requirement. It now averages 5k pageviews daily and its only 28 days old. Can I still apply or does my site have to be several months old? It currently has about 30 original posts and growing.

    1. Amber Bracegirdle says:

      Hey Adam, you’re welcome to apply now. Just keep in mind that not all of our ad partners will be willing to bid on a domain that’s younger than a year. But plenty of them will, so it’s worth giving it a shot!

      Amber, co-founder, Mediavine

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