Mediavine AMP Ads: They’re Officially Coming!

Mediavine is proud to announce that we are now an official AMP ad network and that we’ll be working with our publishers to all adopt AMP soon!

What… What is AMP?

For those of you not as obsessed with Google as us, AMP, or the The Accelerated Mobile Page (AMP) Project is an open source initiative led by Google that’s trying to make the web a lot faster.

For the non-programmers out there, you can look at AMP as an upgraded version of HTML when creating your mobile pages. For the geeks, you can read about the full spec at AMP Project.

AMP is designed to be lightening fast and able to be stored in Google’s cache so your pages are served instantly to users across the world.

As part of their speed quest, Google and the AMP project had to limit third party scripts and created their own limited components. This included advertisements.

That’s why Mediavine had to create a whole new ad type in the AMP Project.

So why should you adopt AMP?

First and foremost – because it’s a lot better of an experience for your users. Pages load in under a second on AMP and speed is more important ever as the web moves to mobile devices with slower Internet speeds.

But, moving to AMP is certainly not easy. It’s also pretty new with only a year under its belt, but it’s already received pretty rapid adoption amongst big publishers. Why?

Because if were all just about the better user experience for our readers, we know we’d all be dragging our feet to adopt AMP.

However, AMP, as we mentioned, is a Google-led project. That means they’re putting a lot of the weight of their search engine behind the technology to encourage us all to adopt it.

Google, while the officially say AMP is not a ranking signal, does make you eligible to appear in AMP-only sections of the results such as the Top Stories carousel.

Those Top Stores often appear above the organic searches and we’ve heard reports anywhere from a 15-30% increase in search traffic. If that’s not encouragement enough, Google has recently begun introducing an AMP symbol next to results in the regular search, leading us to believe it’s only a matter of time before it becomes a ranking signal.

Still not sold? What if we told you Pinterest is also returning AMP results?

We’re guessing AMP is here to stay and it’s only going to become a bigger and bigger part of Google’s mobile search, Pinterest’s algorithm, and more of the rest of the web adopts this standard.

Okay, you’re in. So how do you AMP?

Right now, Mediavine is still testing AMP ad performance via our own site, The Hollywood Gossip. Once we have some more results in, we plan on releasing a series of articles to help you make your WordPress site AMP compliant and monetized with Mediavine ads.