The internet is composed of a mosaic of voices, and we believe unequivocally that everyone deserves the opportunity to thrive in a free and open digital landscape. 

Equity in Advertising

Together we can drive meaningful change by connecting brands committed to equity with the diverse independent publishers who are the heart of the open internet.

Uplift by Mediavine is our custom programmatic marketplace made up of over 5000 sites where we represent 77% of websites that benefit from equity driven advertising budgets, per Jounce Media in a September 2023 report. In 2023, advertisers dedicated over $14 MM of intentional spend to diversely-owned websites through the Uplift Marketplace.

Through our partnership with Sertify, a company that’s revolutionizing the industry by simplifying and standardizing the identification process for diverse-owned publishers and influencers (women, BIPOC, LGBTQ+, veteran, disability), we are certifying publishers within the Uplift marketplace. This certification will create more business opportunities for independent publishers and removes the barrier for advertisers committed to supporting diverse-owned publishers programmatically.

Change is happening: ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) declared an industry benchmark for committing 6.5% of total ad investment to diverse-owned media by 2025. The vital work of AIMM and the ANA continues and Mediavine is a proud ANA member, speaking about Uplift at the ANA’s Virtual Diversity Fair: Programmatic Partners Accelerating Diverse Owned Media

In our role as monetization partner for thousands of independent content creators, we’re committed to working with forward-thinking brands and other progressive organizations to broaden our impact, like Black Owned Media Equity & Sustainability Institute and the Food + Wellness Equity Collective

If you’re a content creator or advertiser interested in learning more about these and other opportunities, provide your information below. 

Want to learn more about Mediavine and the Uplift Marketplace?

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