Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine’s entire high-quality lifestyle publisher inventory BOCA RATON, Fla. – December 5, 2019 – Mediavine, a Comscore top 25 digital media property this month started utilizing Verity, a new product designed to provide contextual data and content classification to help publishers serve keyword and contextual categorization, allowing for more robust ad targeting and brand suitability in the era of cookieless data. Developed by the AI team at GumGum, a technology and media company with a focus on computer vision and natural language processing, Verity gathers contextual data on each web page. Verity not only scans text but also images to get a complete understanding of the content on each page.  With Verity, Mediavine will have the ability to share additional contextual details to demonstrate content and brand relevance to potential advertisers. […]

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BOCA RATON, Fla., Nov. 21, 2019 /PRNewswire/ — Mediavine, a full-service ad management company that builds sustainable businesses for content creators, was last week presented with two awards at the Google Certified Publishing Partners Summit, making it the winningest company of all Google Certified Publishing Partners (GCPPs). The Google Certified Publishing Partners Summit welcomes GCPPs from around the globe for sessions presented by Google, fellow GCPPs and industry peers. Mediavine’s Vice President of Publisher Support, Nicole Johnson, presented on quality and onboarding at the November 12-13 event in New York City. Foregoing advertising spend and cold email campaigns, instead opting for more personal forms of marketing, Mediavine has onboarded over 5,700 publishers in its over four years of service and has more than 117 million unique visitors per month. Mediavine was also the co-recipient of two awards: the 2019 Customer Satisfaction Award for its “commitment […]

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The Company Also Announces the Creation of Mediavine Marketplace for Paid Versions of its Leading WordPress Products BOCA RATON, Fla. – Nov. 11, 2019 – Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of Grow by Mediavine, a powerful combination of two WordPress plugins the company has acquired: Social Pug for social sharing, and Optin Hound for lead generation. Social Pug and Optin Hound, previously owned by DevPups, provide WordPress users with efficient, easy-to-use ways to add social sharing buttons to posts and to convert website visitors into subscribers and customers. Social Pug, which will be optimized for site speed by Mediavine, has already been transitioned into Grow. The company’s next step is to incorporate aspects of Optin Hound into the new plugin. Mediavine offers online content creators with educational tools, cutting-edge WordPress plugins and solutions, exceptional […]

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BOCA RATON, Fla. – October 21, 2019 – Mediavine, a full-service ad management company that builds sustainable businesses for content creators with more than 105 million unique visitors per month, today announced that it is among the top 25 multi-platform digital media properties ranked by Comscore, a trusted third-party source for reliable and comprehensive cross-platform measurement.* This milestone marks significant year-over-year growth for Mediavine, the largest portfolio of lifestyle sites on the web, with exclusive representation of nearly 5,700 independent publishers. In October 2018, the company established a relationship with Comscore and announced its placement in the top 70 list of digital media properties. By January 2019, Mediavine had reached the top 40. Now, Mediavine’s reach surpasses that of premiere media brands like New York Times Digital, Condé Nast Digital and Penske Media Corp. (PMC).  These accomplishments establish Mediavine’s portfolio of independent lifestyle sites as […]

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Comscore Top 40

BOCA RATON, Fla. (Jan. 21, 2019) – Mediavine announced this week that it is now a Comscore Top 40 property. The ad management company exclusively represents more than 4,200 blogger sites, making it the largest community of lifestyle, food and DIY websites. Comscore, a trusted third-party source for reliable measurement of cross-platform audiences, regularly updates their list of top cross-platform properties. Entering into the top 40 puts Mediavine among the ranks of Vox Media, New York Times Digital and Pandora.com. “In 2018, we established a growing sales team and our relationship with Comscore. We anticipate that 2019 will be another year of massive growth as we continue to grow our technology and look to become a top 30 property in the coming months as we add more sites,” said Phil Bohn, Mediavine Sr. Vice President of Sales and Revenue. Mediavine’s commitment to brand safety and […]

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Automated Nutrition Calculation for Create by Mediavine

Automated nutrition calculation is the WordPress plugin’s most anticipated functionality for recipe card users BOCA RATON, Fla., Dec. 17, 2018 — Create by Mediavine, a WordPress plugin solution for content creators, introduced its newest feature this week: automated nutrition calculation for recipe cards. As with the Create plugin itself and all of the features, this functionality is free for users. Since its launch in October, Create by Mediavine has continued to improve upon the user interface of many popular recipe cards to introduce several never-before-seen features. The plugin has also sought to make available several features that have previously only been available through paid or “pro-version” plugins, such as automated nutrition calculation. Create’s automated nutrition calculation functionality is powered by Nutritionix, which uses natural language processing to pull data based on a recipe’s ingredient list and automatically calculate a full panel of nutritional facts. When a […]

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Mediavine optimizes ads for page speed with new dashboard setting

New setting has been created in response to changes in Google PageSpeed Insights BOCA RATON, Fla. (Dec. 5, 2018) – This week Mediavine launched a new setting to optimize ads for mobile page loads. The feature was created in response to increased goals set by Google PageSpeed Insights and its latest Lighthouse update. Page speed is of utmost importance to Mediavine, which has long utilized the implementation of lazy loading to make it the fastest ad management provider. With these changes to PageSpeed Insights, however, it was critical for the company to develop a new, innovative strategy for its nearly 4,000 publishers to further optimize ads for mobile page loads. The new setting, labeled “Optimize Ads for Mobile PageSpeed” within Mediavine publishers’ dashboards, delays ads from loading until a user has become interactive. This allows web browsers to focus on loading the content as quickly […]

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Mediavine Becomes comScore Top 70 Property

Mediavine announced this week that it is now a comScore Top 70 property. The ad management company exclusively represents more than 3,800 blogger sites, making it the largest community of lifestyle, food and DIY websites. “This has been a 2018 priority to validate Mediavine growth to advertisers and the industry,” said Phil Bohn, Sr. Vice President of Sales and Revenue. “Within the span of a year we have established a growing sales team and a relationship with comScore, and we are now competing with top-tier publishers and proving the value and consistency of the massive Mediavine audience. We fully expect to be a top 30 media entity by January and even more growth to come in 2019.” Mediavine prides itself on being a tech company first and values its commitment to brand safety and performance. In addition to its comScore ranking, the company has spent […]

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Mediavine Create

Mediavine recently launched Create by Mediavine, a custom WordPress plugin solution for content creators. At launch, the plugin includes multi-faceted recipe and DIY content cards and will feature support for additional content cards in the coming months.

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We are proud to announce that Mediavine is now a member of the Coalition for Better Ads (CBA), a global organization of leading international trade associations and companies dedicated to improving consumers’ experience with online advertising. Since Mediavine got into the business of full-service ad management, we’ve had a two-fold focus to our efforts: Increasing ad revenue for content creators and improving user experience with digital advertising. We take pride in our custom-built ad technology. It emphasizes viewability to maximize earnings, rather than relying on popups, auto-plays and other ad units that negatively impact user experience. “Being a member of the CBA will help us continue to provide the best user experience for visitors to our portfolio of sites while also providing the best possible ad placements as requested by advertisers,” said Phil Bohn, Sr. VP of Sales and Revenue at Mediavine. “We strive to […]

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