Mediavine optimizes ads for page speed with new dashboard setting

New setting has been created in response to changes in Google PageSpeed Insights BOCA RATON, Fla. (Dec. 5, 2018) – This week Mediavine launched a new setting to optimize ads for mobile page loads. The feature was created in response to increased goals set by Google PageSpeed Insights and its latest Lighthouse update. Page speed is of utmost importance to Mediavine, which has long utilized the implementation of lazy loading to make it the fastest ad management provider. With these changes to PageSpeed Insights, however, it was critical for the company to develop a new, innovative strategy for its nearly 4,000 publishers to further optimize ads for mobile page loads. The new setting, labeled “Optimize Ads for Mobile PageSpeed” within Mediavine publishers’ dashboards, delays ads from loading until a user has become interactive. This allows web browsers to focus on loading the content as quickly […]

Read more
Mediavine Becomes comScore Top 70 Property

Mediavine announced this week that it is now a comScore Top 70 property. The ad management company exclusively represents more than 3,800 blogger sites, making it the largest community of lifestyle, food and DIY websites. “This has been a 2018 priority to validate Mediavine growth to advertisers and the industry,” said Phil Bohn, Sr. Vice President of Sales and Revenue. “Within the span of a year we have established a growing sales team and a relationship with comScore, and we are now competing with top-tier publishers and proving the value and consistency of the massive Mediavine audience. We fully expect to be a top 30 media entity by January and even more growth to come in 2019.” Mediavine prides itself on being a tech company first and values its commitment to brand safety and performance. In addition to its comScore ranking, the company has spent […]

Read more
Mediavine Create

Mediavine recently launched Create by Mediavine, a custom WordPress plugin solution for content creators. At launch, the plugin includes multi-faceted recipe and DIY content cards and will feature support for additional content cards in the coming months.

Read more

We are proud to announce that Mediavine is now a member of the Coalition for Better Ads (CBA), a global organization of leading international trade associations and companies dedicated to improving consumers’ experience with online advertising. Since Mediavine got into the business of full-service ad management, we’ve had a two-fold focus to our efforts: Increasing ad revenue for content creators and improving user experience with digital advertising. We take pride in our custom-built ad technology. It emphasizes viewability to maximize earnings, rather than relying on popups, auto-plays and other ad units that negatively impact user experience. “Being a member of the CBA will help us continue to provide the best user experience for visitors to our portfolio of sites while also providing the best possible ad placements as requested by advertisers,” said Phil Bohn, Sr. VP of Sales and Revenue at Mediavine. “We strive to […]

Read more

Custom-built unit brings together advertisers, publisher and users in a new way through high-viewability mobile native experiences Mediavine has launched a custom-built, patent-pending ad unit exclusive to the company: the video adhesion player. The unit, currently in beta testing, is the first of its kind and is Mediavine’s first piece of advertising technology to receive a provisional patent. The video adhesion player is a mobile native experience that showcases publishers’ original videos to users, providing publishers the opportunity to monetize with highly sought-after video ads on every pageview in a user-friendly format. The player uses video header bidding capabilities from Prebid.js to integrate with advertising partners’ video demand. The video adhesion unit will take the place of the company’s pre-existing mobile adhesion banner ad unit when a video advertisement wins the marketplace auction. By keeping the new unit the same location as the existing mobile […]

Read more

This week Mediavine announced that 86 percent of the company’s ad requests are now from properties with ads.txt files. Mediavine is one of the first publisher representative firms to widely adopt ads.txt, which verifies to advertisers that display and video impressions will not be running on fake or bot websites. Earlier in 2017, the Interactive Advertising Bureau (IAB) announced ads.txt as a new standard for increased digital advertising supply chain transparency. Ads.txt, which stands for Authorized Digital Sellers, is a secure way to fight advertising fraud by preventing unauthorized reselling of digital ad inventory through arbitration and misrepresentation or counterfeit ad impressions. With 86 percent of Mediavine’s ad requests now coming from sites with ads.txt files, the company has been a leader in transitioning to the new standard. “Adopting the ads.txt standard has been a top priority for us,” said Eric Hochberger, Mediavine Co-Founder. “Some […]

Read more

Bohn brings years of industry experience as the ad management company bolsters programmatic offerings Mediavine has appointed Phil Bohn as Senior Vice President of Sales and Revenue, the company’s leadership announced today. Bohn joins Mediavine from SheKnows Media, where he served as Vice President, Programmatic Sales. “Phil has worked for years to successfully build programmatic offerings and sales forces,” said Eric Hochberger, Mediavine Co-Founder. “With the recent and future growth of our programmatic offerings, we are thrilled to bring his deep industry experience into the company and look forward to the team he will build together with the rest of our programmatic sales team.” “I’m pleased to have the opportunity to lead the sales force at Mediavine,” said Bohn. “I have known the company’s leadership team personally for a number of years and have long admired their commitment to progressive and dynamic offerings.” The appointment […]

Read more

Pillet joins ad management company to lead new programmatic offering Mediavine announced today the appointment of Rachel Pillet as Vice President of Programmatic Sales. Previously serving as Manager, Programmatic Sales at Publishers Clearing House (PCH), Pillet will join Mediavine’s team to lead the company’s sales efforts and expand both open and private deals. “Rachel’s background in advertising sales and purchasing make her an ideal candidate to bring our sales team into this next phase of growth,” said Eric Hochberger, Co-Founder, Mediavine. “We’re excited to see how she’ll be able to utilize her programmatic expertise and provide more value to our buyers.” Pillet joins the company at a pivotal time for the publisher as they prepare to launch a new pillar of their programmatic offering through Index Exchange, one of the largest global advertising marketplaces. The new initiative will allow Mediavine to offer premium ad units with high […]

Read more

Mediavine, a full-service ad management company for content creators that is renowned for its high viewability rates, mobile-first philosophy and video technology announced that it has been accepted as a Google Certified Publishing Partner. As part of the Certified Publishing Partner program, Mediavine was carefully vetted against rigorous qualification standards to prove its staff to be trained specialists on AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers, all of which are key to helping publishers meet their goals. Additionally, Mediavine has demonstrated high levels of customer satisfaction by delivering over 70 percent ActiveView viewable advertising impressions network-wide through Google policy-compliant custom ad units, increasing average publisher ad load speeds by over 200 percent through asynchronous advertising tags, lazy loading and other site speed optimizations, and offering Accelerated Mobile Page (AMP) ad units and a custom video player monetized with Google’s Interactive Media Ads (IMA). The […]

Read more