BOCA RATON, Fla. – July 30, 2020 – Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro’s Basis programmatic advertising platform. Centro is a global provider of advertising technology. To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers capture higher value in the marketplace. Building products to optimize performance for advertisers while growing revenue for website owners is the guiding principle for Mediavine’s industry-leading engineers and a founding standard for the company. Mediavine’s early adoption of the Interactive Advertising Bureau’s tools like sellers.json, ads.txt and SupplyChainObject helps demand side platforms (DSPs) such as Centro identify it as a valuable supplier for advertisers. Centro verified that Mediavine generates a significant volume […]

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BOCA RATON, Fla. – June 10, 2020 – Mediavine, a Comscore top 25 digital media property and full-service ad management company dedicated to building sustainable businesses for content creators, has added an option for their 7000+ websites to donate unused ad space toward providing opportunities for education, donation and action in support of the Black community. The initiative kicked off on June 2, 2020, with more than 450 Mediavine content creators agreeing to pause their revenue-generating ads for 8 minutes and 46 seconds and serve only ads that brought awareness to the moment of silence coordinated by the NAACP on the day of George Floyd’s memorial service. The company followed up Thursday’s effort by launching the We Stand With You initiative, a no-end-date campaign to bring awareness and support to the Black community by enabling 7000+ of the leading lifestyle content creators on the internet […]

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With BidShield, company reinforces Mediavine Guarantee to pay publishers on time, in full, regardless of industry changes and global economic instability BOCA RATON, Fla. – May 6, 2020 – Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of BidShield. BidShield uses a proprietary formula to determine the risk factor for bids received in programmatic auctions, requiring higher bids from companies determined as ‘riskier’, thus providing financial protection for publishers. With BidShield, each ad partner purchasing inventory on any of the 6,700+ websites Mediavine represents is assigned a real-time risk-factor adjustment to their bid in the auction. Many factors are involved in calculating this adjustment, including past behavior and financial stability. Additional revenue from higher bids will protect against potential clawbacks and be placed in a pool and paid out to publishers after six months. This bid adjustment […]

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BOCA RATON, Fla. – April 8, 2020 – Mediavine, a Comscore top 25 digital media property and full-service ad management company dedicated to building sustainable businesses for content creators, has added an option for their 6500+ websites to donate unused ad space toward providing educational resources for the COVID-19 pandemic.

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Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine’s entire high-quality lifestyle publisher inventory BOCA RATON, Fla. – December 5, 2019 – Mediavine, a Comscore top 25 digital media property this month started utilizing Verity, a new product designed to provide contextual data and content classification to help publishers serve keyword and contextual categorization, allowing for more robust ad targeting and brand suitability in the era of cookieless data. Developed by the AI team at GumGum, a technology and media company with a focus on computer vision and natural language processing, Verity gathers contextual data on each web page. Verity not only scans text but also images to get a complete understanding of the content on each page.  With Verity, Mediavine will have the ability to share additional contextual details to demonstrate content and brand relevance to potential advertisers. […]

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BOCA RATON, Fla., Nov. 21, 2019 /PRNewswire/ — Mediavine, a full-service ad management company that builds sustainable businesses for content creators, was last week presented with two awards at the Google Certified Publishing Partners Summit, making it the winningest company of all Google Certified Publishing Partners (GCPPs). The Google Certified Publishing Partners Summit welcomes GCPPs from around the globe for sessions presented by Google, fellow GCPPs and industry peers. Mediavine’s Vice President of Publisher Support, Nicole Johnson, presented on quality and onboarding at the November 12-13 event in New York City. Foregoing advertising spend and cold email campaigns, instead opting for more personal forms of marketing, Mediavine has onboarded over 5,700 publishers in its over four years of service and has more than 117 million unique visitors per month. Mediavine was also the co-recipient of two awards: the 2019 Customer Satisfaction Award for its “commitment […]

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The Company Also Announces the Creation of Mediavine Marketplace for Paid Versions of its Leading WordPress Products BOCA RATON, Fla. – Nov. 11, 2019 – Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of Grow by Mediavine, a powerful combination of two WordPress plugins the company has acquired: Social Pug for social sharing, and Optin Hound for lead generation. Social Pug and Optin Hound, previously owned by DevPups, provide WordPress users with efficient, easy-to-use ways to add social sharing buttons to posts and to convert website visitors into subscribers and customers. Social Pug, which will be optimized for site speed by Mediavine, has already been transitioned into Grow. The company’s next step is to incorporate aspects of Optin Hound into the new plugin. Mediavine offers online content creators with educational tools, cutting-edge WordPress plugins and solutions, exceptional […]

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BOCA RATON, Fla. – October 21, 2019 – Mediavine, a full-service ad management company that builds sustainable businesses for content creators with more than 105 million unique visitors per month, today announced that it is among the top 25 multi-platform digital media properties ranked by Comscore, a trusted third-party source for reliable and comprehensive cross-platform measurement.* This milestone marks significant year-over-year growth for Mediavine, the largest portfolio of lifestyle sites on the web, with exclusive representation of nearly 5,700 independent publishers. In October 2018, the company established a relationship with Comscore and announced its placement in the top 70 list of digital media properties. By January 2019, Mediavine had reached the top 40. Now, Mediavine’s reach surpasses that of premiere media brands like New York Times Digital, Condé Nast Digital and Penske Media Corp. (PMC).  These accomplishments establish Mediavine’s portfolio of independent lifestyle sites as […]

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Comscore Top 40

BOCA RATON, Fla. (Jan. 21, 2019) – Mediavine announced this week that it is now a Comscore Top 40 property. The ad management company exclusively represents more than 4,200 blogger sites, making it the largest community of lifestyle, food and DIY websites. Comscore, a trusted third-party source for reliable measurement of cross-platform audiences, regularly updates their list of top cross-platform properties. Entering into the top 40 puts Mediavine among the ranks of Vox Media, New York Times Digital and Pandora.com. “In 2018, we established a growing sales team and our relationship with Comscore. We anticipate that 2019 will be another year of massive growth as we continue to grow our technology and look to become a top 30 property in the coming months as we add more sites,” said Phil Bohn, Mediavine Sr. Vice President of Sales and Revenue. Mediavine’s commitment to brand safety and […]

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Automated Nutrition Calculation for Create by Mediavine

Automated nutrition calculation is the WordPress plugin’s most anticipated functionality for recipe card users BOCA RATON, Fla., Dec. 17, 2018 — Create by Mediavine, a WordPress plugin solution for content creators, introduced its newest feature this week: automated nutrition calculation for recipe cards. As with the Create plugin itself and all of the features, this functionality is free for users. Since its launch in October, Create by Mediavine has continued to improve upon the user interface of many popular recipe cards to introduce several never-before-seen features. The plugin has also sought to make available several features that have previously only been available through paid or “pro-version” plugins, such as automated nutrition calculation. Create’s automated nutrition calculation functionality is powered by Nutritionix, which uses natural language processing to pull data based on a recipe’s ingredient list and automatically calculate a full panel of nutritional facts. When a […]

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