If you’re running Grow — and if you’re not, we’re telling you, you’re missing out — then you’re likely familiar with its awesome Recommended Content feature.
Recommended, or personalized, content provides users with a superior browsing experience, encouraging them to authenticate and consent to personalized ads.
Grow widgets will display content from your site that the user is most likely to read based on their favorites, shares and content they’ve clicked on previously.
- The Grow Recommend Content feature displays content from your site that the user is most likely to read based on their favorites, shares and content they’ve clicked on previously.
- The ability to exclude specific content — or pages — from the Recommended Content widget is here.
- You’ll find the Recommended Content exclusion search under the “Recommended Content” settings in your Grow Dashboard.
- Grow uses AI and machine learning to recommend content that readers will engage with, which means that while you may not want a post or page to show up in your Recommend Content widget, they might be getting clicked on by your readers more than you think, which is the goal. Therefore, exclude at your own risk.
- Mediavine’s Grow Recommended Content widget recommends material that your users are likely to enjoy, so it may seem unrelated to the post being displayed.
- You can always include previously excluded content if you change your mind!
But what if you want to exclude a specific page, or pages, from your Recommended Content widget, for whatever reason? Well, good news from the Grow team:
The ability to exclude specific Recommended Content pages is here!
The newest feature of Grow will empower our publishers to exclude posts and pages themselves to feel just a bit more in control of the content that displays on the Recommended Content widget.
How Does it Work?
A new search bar within the Recommended Content settings in your Grow Dashboard allows you to search for individual posts and pages, with the option to click exclude.
That’s it! Just one click and you can consider them gone.
How Do I Enable This?
Find the Recommended Content exclusion search under the “Recommended Content” settings in your Grow Dashboard.
Simple as that.
When & Why Should I Use This (or Not)?
The terrific feedback our publishers provided — which led Mediavine to create this feature — shed light on various reasons you might want to exclude specific posts.
Perhaps it’s as simple as noticing a particular post showing in your Recommended Content widget that you don’t think is your best work.
Maybe it’s an old post that you no longer wish to promote or you feel that other article options might look better inside those widgets.
Whatever your reason might be, you now have the option to exclude posts. But whether you should actually do so is another story.
The articles you’re seeing in your Recommended Content widget may seem random to you, but they are there for a reason.
Whatever you as the publisher think of these selections, they could be clicked on by your readers more than you think, which is the whole goal of our Recommended Content feature.
That extra pageview and a higher CTR can mean a nice boost in overall ad revenue, along with your metrics in Google Analytics. Plus, the more that you allow the Recommended Content widget free access to your posts, the better Grow learns your website and its audience.
Grow uses AI and machine learning to recommend content that readers will engage with, and with more data to work with, will do that better and better over time.
Why is My Recommended Content Sometimes Unrelated?
This is a frequently asked question. Are you wondering why a specific post is being recommended, even though it’s seemingly unrelated to the page you’re on?
This is because Mediavine’s Grow Recommended Content widget recommends material that your users are likely to enjoy.
Related content engines across the web and other media are using different criteria to suggest options based on the content being consumed.
Be sure to read our in-depth explanation about the difference between the two and why Recommended Content and Related Content aren’t the same!
Can You Include a Post That You Previously Excluded?
If you change your mind and decide that you actually do want that old post to show? No problem!
You’ll also find an “Include” button in the search bar where the “Exclude” button once was after a particular post is excluded. Click on that and you’re good to go.
That post will immediately be eligible for the Recommended Content widget again as soon as you include it. If you don’t see it right away, don’t worry.
The robots may still be showing it to your users, boosting that CTR a little at a time. Good robots.
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