Keyword Anti-Targeting: What to Know, What to Avoid, and Why You Shouldn’t Worry
Keyword Anti-Targeting: What to Know, What to Avoid, and Why You Shouldn’t Worry
Phil Bohn
Senior Vice President of Sales & Revenue
The Phil Dunphy of Programmatic
Phil Bohn has been implementing Programmatic strategy and managing Programmatic sales teams since 2012 and has been doing both at Mediavine since 2017. Phil is a graduate of Arizona State University (Fork ’em) after leaving the frozen tundra of Ohio, and after 20 years in the desert, is a giant baby to cold weather. Phil still lives in Arizona with his wife and two kids.
Recent Posts
Keyword Anti-Targeting: What to Know, What to Avoid, and Why You Shouldn’t Worry
What is the Open Marketplace? The Foundation of Programmatic (and Mediavine) Ads
What is PMP? Private Marketplace Deals From Mediavine’s Perspective