It’s spring cleaning time, and for bloggers, that means plugins! Plugin audits are a great opportunity for you to familiarize yourself with how your site works, make some hard decisions on what really matters to your readers, and clean up the junk that’s accumulated over the past year! We do them year-round at Once Coupled, so we have a bit of an edge when it comes to looking through plugin lists and quickly identifying which ones to keep, delete, replace, or consider further. Plus, we see all kinds of sites from all kinds of clients, so chances are pretty good we’ve come across the majority of your plugins at least once before! Let’s talk about some of the ways we identify where a plugin falls into the four categories mentioned above: you’ll get an peek into how Once Coupled performs plugin audits! Why perform a […]

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affiliate marketing content that sells

This is a guest post brought to you by the folks at HumanProofDesigns. Affiliate marketing. If I were to leave that phrase there, would you feel enticed or bored? Curious or scared? Well the thing is, affiliate marketing can be a nightmare and a dream. A nightmare because it’s relatively easy to do it wrong and fail miserably (like I’ve done in the past) after investing serious effort and money building great content. A dream because, when done right, it can bring BIG bucks home in a passive way. And we both know passive income is sexy, very sexy. So if you’re interested in learning how to complement your display ad revenue with affiliate marketing, it’s your lucky day because the folks at Mediavine have graciously accepted me (Alejandro Meyerhans from HumanProofDesigns) as a guest on their blog to hit you with a value-packed, actionable […]

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