COVID-19: Adding Public Service Announcements

man in sweatshirt working on a laptop and drinking tea at a coffee shop

We say this all the time, but the best part of Mediavine is the publishers we get to work with every day. 

That’s no less true today, now that we are at nearly 7,000 MVPs, than it was in June of 2015 when we worked with just six of you.

Recently, Laurence Norah of Finding the Universe asked in the private Mediavine publisher Facebook group if it would be possible to donate unsold ad impressions from his site to further help the causes around COVID-19

Laurence is a travel blogger, which is an industry that has been hit particularly hard by this global pandemic, so his request definitely made more than a few of us tear up while working from home behind Mediavine computer screens. 

At Laurence’s request, we got right to work. In all honesty it felt good to do something positive in these strange times. 

Starting today, April 7, 2020, there will be a new option in your Mediavine Dashboard. If you would like to, you can now opt-in to a new backfill item that helps provide information about COVID-19 resources. 

hands typing on a laptop with a mediavine sticker

How does this work?

The way that Mediavine ads have always worked has been to collapse the ad space as if it does not exist, should the ad not be purchased/fill.

Instead of it collapsing, you can now choose to have this space filled with a COVID-19 PSA that will link to a landing page of resources on Mediavine’s site. 

Even though these “house ads” are unpaid, there are no changes to your dashboard metrics. Your fill rate and CPM will show accurately for the ads that are bringing you income. 

There is absolutely NO loss of income if you choose to opt into these PSAs. Mediavine will take care of the ad serving costs. 

In addition to our own house ads, we are also running some creatives made by our partners at Amobee and Williams-Sonoma. 

What am I really donating?

Based on our calculations, if every Mediavine publisher opts into these PSAs, we’re in effect donating over 2.4 billion unfilled impressions a month, the equivalent of more than $4.6 million in ad impressions a month. This is when the sheer size of Mediavine is more important than ever. 

What do these ads look like?

Mediavine PSA Examples

Mediavine covid-19 house ads

Amobee PSA Examples

stay safe, stay home house ad covid-19 house ads from amobee

Where is the landing page?

You can find it at Mediavine.com/covid-19-resources/

How do I opt in?

Find this opt-in in your Mediavine Dashboard, under Settings > Ad Settings. We have a help doc to guide you through it. 

Questions?

We’re always an email away — publishers@mediavine.com — available at the chat bubble on the bottom of this site, and in our Facebook group. We always look forward to hearing from you!

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