Cause-Specific PSAs will Generate Billions of Impressions
BOCA RATON, Fla. – December 10, 2020 – Mediavine, the largest exclusive ad management company in the U.S., is pleased to announce a partnership with the Ad Council in the support of five public service announcement (PSA) campaigns for a variety of social causes directly linked to charitable organizations. The PSAs will be available for Mediavine’s large publisher base to donate unused ad space by filling the space with tailored cause-specific creatives.
Mediavine selected the following causes, resonating with its team and publishers, from the AdCouncil’s substantial list of choices: high blood pressure with American Heart Association, teen suicide prevention with Seize the Awkward, Alzheimer’s awareness with the Alzheimer’s Association, empowering girls in STEM with She Can STEM, and texting and driving prevention with the National Highway Traffic Safety Administration (NHTSA). Visitors of Mediavine’s ±8,000 publisher websites will view the custom PSAs with the ability to directly visit the campaigns’ websites for additional information.
“We first launched our PSAs in April, realizing the need for COVID-19 awareness and education, and have seen remarkable publisher participation since,” said Amber Bracegirdle, Mediavine Co-Founder and Chief Brand Officer. “We want to deepen our impact surrounding important issues we are facing in our country. Joining forces with Ad Council, a veteran expert on converging causes with creativity, will help us elevate our platform to the next level.”
“Having the support from a platform like Mediavine provides tremendous value to our campaigns,”said Liz DeAngelis, Ad Council VP, Growth and Managed Platforms. “When we are able to align AdCouncil campaign messages with premium content while reaching our core audience and it comes from a trusted voice, it makes our campaign even more impactful.”
Mediavine currently offers organization-based PSAs for Cookies for Kids Cancer and Operation Gratitude, as well as PSAs for its in-house initiatives, including COVID-19 and We Stand With You, a campaign for racial justice. To date, nearly 3,800 Mediavine publishers have opted into the PSAs, generating more than five billion impressions.