Google announced this week that later this summer, Chrome will begin blocking ads it considers to be “resource-heavy.” Such advertisements are defined as those that “drain battery life, saturate already strained networks and cost money.”

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OpenX confirmed this week that it has laid off, furloughed or reduced hours for 15 percent of its employees, becoming the latest industry player to report such measures in the wake of the ongoing global health and economic crises. The company said most of that 15 percent consists of layoffs and furloughs, and that the number of people whose hours were cut was small. OpenX also announced a reduction in salaries for its leadership of 15-20 percent. These cuts reflect the projected long-term reduction in marketer spend, due to the coronavirus pandemic. Already, ad revenues have declined markedly, and many in the industry believe it will be a long road back to 2019 levels. OpenX is not alone in its realignment and cost reduction efforts as the ecosystem adjusts to this new reality. In early April, TripleLift reportedly eliminated 7 percent of its global staff, […]

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As an Internet publisher since 2004, and an independently-owned business with no outside investment, Mediavine prides itself on sustainability, transparency and financial responsibility. This has always been the case, but it bears repeating now more than ever: Mediavine publishers will always be paid in full, and on time. Even if we are paid late, or left on the hook entirely by advertisers. In unfortunate situations when an ad partner has delayed payments to Mediavine or gone out of business, we’ve absorbed the often-substantial amounts so that our publishers are unaffected. It’s the Mediavine guarantee. And it always will be. Our commitment to publishers is unwavering, along with the approach that sets Mediavine apart in every aspect of the industry — finding solutions to complex problems from an engineer’s perspective. Thanks to our proprietary new technology BidShield, we’re able to mitigate risk more efficiently than ever […]

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There’s no disputing that the global health crisis has already taken a toll on the economy and plunged all of us into uncharted territory. A veritable onslaught of negative news, and so much uncertainty and trepidation regarding the path forward, invariably leads to panic. But please don’t.

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As the economic impact of the COVID-19 pandemic plays out, we will continue to share any helpful information we can, whether it pertains to Mediavine specifically or the broader advertising ecosystem.

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If you’re part of the Mediavine community, you may have heard us refer to Comscore at some point in the past. But what is Comscore? And why should you care as a publisher?

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If you’re wondering what is Mediavine or what Mediavine does, chances are you associate us with ads in some way. We are an advertising management service, but ads are just the beginning. Our mission is helping content creators build sustainable businesses. Ad management is the linchpin of this goal, no doubt. The key characteristics that differentiate Mediavine go beyond this, however.

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Since 2018, Mediavine has been a proud member of the Coalition for Better Ads (CBA), an organization of global leaders dedicated to improving consumers’ experience with online advertising. While our goal as an ad management provider is to increase content creators’ earnings, we see improving user experiences and the overall health of the digital advertising ecosystem as equally vital.

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If we had a dime for every time we were asked the question “What is Mediavine” … well, we’d be sitting on a pretty big pile of dimes. The short answer: We’re an indispensable partner in helping content creators build sustainable businesses. Offering not only advertising management solutions but the support, technology and resources to optimize websites every step of the way. Mediavine represents publishers in the home, finance, lifestyle, food, travel space and beyond. The best part — whether you’re asking what is Mediavine finance, home, food or any other genre — is that we manage your ad server, optimize ad units and placements, monitor your performance and work with advertisers on your behalf. Our advertising partners match advertisers to the appropriate category or categories of website(s) they wish to target. On our end, we assign publishers to the vertical that aligns best with […]

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No topic is of greater relevance to the online advertising world as we enter this new decade than privacy, whether you’re a publisher, advertiser or technology provider. A few weeks ago, we discussed Google’s plan to phase out third-party cookies in its popular Chrome web browser, a move Mediavine supports and is prepared for.

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