In early 2018, Facebook announced that its news feed algorithm would increasingly prioritize content from “friends, family and groups,” while reducing emphasis on “businesses, brands, and media.” By doing so, the company stated that its goal is to “encourage meaningful interactions between people” and that it has a “responsibility” to ensure that Facebook is “good for people’s well-being.” Noble as that sounds, the truth is more complex, as Facebook has been 1) moving toward a paid model for years, and 2) under tremendous scrutiny, with uncertain fallout for publishers. Following an onslaught of negative headlines, the company is under immense pressure – from both its shareholders and an increasingly wary public – to clean up its act. How (and how effectively) it does this remains to be seen, but one thing we can say for certain is that brands are going to have to work harder […]

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Traffic. We all want more of it for obvious reasons. The more traffic a website generates, the bigger its audience and the greater its earning potential becomes. All traffic is not created equal, however. There are entire companies devoted to deceiving publishers and advertisers alike by selling traffic that isn’t even real, often times unbeknownst to any of the parties involved. What is fake traffic? Fake traffic is traffic generated by click farms, bots or software, not by humans. Fake traffic is used to artificially inflate ad revenue by making a site’s audience appear greater than it is in reality. An astonishing amount of ad impressions are served to fraudulent visitors. If an advertising network identifies a website’s traffic as fake, it will likely result in suspensions or even bans on the publisher’s advertising account once violations are uncovered. How can you identify fake traffic? […]

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Mediavine recently had the privilege of joining fellow industry leaders and Google senior product managers at the two-day Google Certified Publishing Partner annual event in Singapore. Singapore is very, very far away (12 time zones and 24 hours of air travel), but appropriately so, as attending such a prestigious event was symbolic of how far we’ve come as an organization. When the company announced Mediavine as a Google Certified Publishing Partner earlier this year, we joined an exclusive list of fewer than 40 companies across the world to earn this designation. Mediavine’s GCPP addition was the first in more than six months, and may in fact be the last for the foreseeable future, as the requirements for admission are only getting more stringent. Google has long been one of, if not the strongest, industry partners accelerating Mediavine’s growth, thanks to its vast and powerful suite of digital […]

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Website push notifications are an emerging tool for publishers looking to reach their audience in real time and in a way that occupies a unique place among modern communication channels. Push notifications are clickable messages sent by a service to subscribers’ browsers. We see this all the time with Facebook, SMS and other apps.

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Google Analytics referral spam is a confusing, common issue for publishers. Fortunately, it is both harmless and simple to remove. This is not real traffic, despite what the reporting says, nor is it anything to worry about. Your site is not being hacked or compromised.

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