“Mediavine is mostly for small bloggers and food sites, right?” Of all the questions we’ve received from prospective publishers over the years, this is one of the most common. While we are a force in this space (as Mediavine’s ComScore can attest), our holistic approach to ad management extends beyond food — and is built to scale.

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What is schema?

You’ve probably heard us discuss Schema throughout the years, but what does it actually entail, and how does it impact Mediavine’s approach to SEO, product development and advertising?

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What Sites Does Mediavine Own? How Do They Help Yours?

At Mediavine, our mission is to build sustainable businesses for content creators. We are uniquely qualified to do this because we’ve done it for ourselves. Mediavine has been an Internet publisher since 2004, and as a result, we’ve seen our business grow from both the ground up and the top down. Our content strategies, SEO methodology and advertising solutions are built to scale optimally for publishers big and small. We know what it’s like to be both. The Hollywood Gossip, our flagship property, has long served as the proving ground for our ad technology and proof of concept for our business model. It sounds funny when you think of it this way, but much of what makes us succeed as a full-service ad management provider was learned via The Hollywood Gossip. And not just because Miley Cyrus killed pageviews. (She did, though.) Every piece of […]

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What does Mediavine cost?

One of the common questions our amazing support and marketing teams encounter when speaking with prospective publishing partners is “what does Mediavine cost?” In a word, nothing! But in the interest of optimizing word count for SEO and user experience… The mere thought process behind asking that question implies an assumption on the publisher’s part — that in joining Mediavine, you must pay an upfront fee and/or be charged for administrative costs, hosting, sales commissions, adjustments for discrepancies and so forth.

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“What good is a page view if you can’t monetize it?” A wise man once said this when we started out in the web publishing world, and I’ve never forgotten it. An even wiser man told me years later that if we wanted our website to be successful, it would require a shift in approach, namely: “Focus on increasing revenue instead of traffic.” The point of these memorable quotes isn’t that traffic doesn’t matter. Obviously, it does. Content needs an audience, and we’re still trying to grow ours, year after year. But there isn’t necessarily a correlation between increased traffic and increased revenue. The first of these quotes illustrates the basic fact that advertisers only want to be associated with certain content and audiences. The second drives home the idea that even if your traffic is very desirable to advertisers, it may not be reaching […]

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You may have noticed that Mediavine stopped referring to itself as the Mediavine Publisher Network earlier this year, a subtle but significant change that better reflects our core mission. We made this decision by asking ourselves, “What is Mediavine?” The answer to that question began, interestingly, by deciding what we’re not: an ad network. Ad networks are organizations, often faceless, that place ads on your site, pay you and that’s it. That’s also the extent of their relationship with the publisher. That is not Mediavine. Our goal is building sustainable businesses for content creators, which starts with full-service ad representation to help maximize the value of your site in every respect. That means not just representing your ad inventory to earn the most revenue, but offering the support, technology and resources to grow your entire business. Strictly from an ad management standpoint, Mediavine manages your […]

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What is Mediavine? Let’s start with what we’re not: An ad network.  Ad networks are what we think of as faceless organizations that place ads on your site, pay you and that’s it. You don’t know what they’re doing – or, more accurately, what they’re not doing. Mediavine’s goal is building sustainable businesses for content creators. That means full service ad representation to help maximize the value of your site as long as you work with us. What does that mean? Representing your ad inventory to make the most money, while offering you the support, technology and resources to optimize your content (and with it, your ad inventory). Strictly from an ad management standpoint, we manage your ad server, optimize ad placements, use header bidding and work directly with advertisers on your behalf. Using technology developed and tested on our own properties, Mediavine helps its […]

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Mediavine is constantly and strategically evolving to bolster our technological innovation and meet our customers’ needs. In order to better serve publishers in an ever-changing landscape that reinvents itself with great frequency, our ad partners must remain equally agile.  Our largest and most important ad partner, Google, announced that it has unified its two DoubleClick publisher platforms into a single platform, Google Ad Manager, reflecting how Google’s own ad tech strategies have evolved in recent years. Google Ad Manager brings together DoubleClick for Publishers and DoubleClick Ad Exchange together into a single, integrated platform that should work even more efficiently and lucratively to increase revenue and guarantee brand safety. Ad Exchange (AdX) has been the premiere online marketplace to help publishers earn more with real-time auction demand and pricing for the past decade, while DoubleClick for Publishers (DFP) has proven vital as an application, not […]

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Amazon quietly announced last month that it is retiring CPM Ads, a product it launched almost as quietly in 2014, at the end of September. For those unaware, Amazon CPM Ads was designed to allow smaller publishers that were a part of Amazon Associates affiliate program to run additional ad units. CPM Ads, which appear in website banners along with other placements, operate on a cost-per-impression (CPM) basis, but their days are officially numbered. Amazon Associates members were notified, and a help topic for affiliates also confirmed, the end of CPM Ads as of September 30 of this year. The company did not elaborate on why it is sunsetting CPM Ads, but its elimination leaves a void for many publishers, especially smaller ones. Amazon’s other offerings in this area, such as Unified Ad Marketplace, seem engineered for larger websites, rather than smaller publishers, as Amazon […]

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mediavine versus google adsense ads

What’s the difference between Mediavine and Google AdSense? A whole lot. These two ad solutions are like night and day, although many times, you’ll see very similar looking ads coming from both. How does that happen? Let’s back up a bit. If you’re reading this, you’re obviously familiar with Google AdSense, perhaps the longest-running ad solution for publishers still in existence today. The premise of AdSense is simple: You copy and paste a short line of code where you want the ad to appear. Google serves the ads there, working as the intermediary so you don’t have to work with advertisers, or think about the process hardly at all. Google finds relevant ads based on your content, and sends you payment for the earnings once you reach a certain threshold. For many small publishers, AdSense makes sense as a simple, secure, introductory option to the […]

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