Our answer to the frequently-asked question “What is Mediavine?” is that we’re not just an ad management service, but an integral partner in building sustainable businesses for content creators. We represent publishers in the finance, lifestyle, food, travel space and beyond, not just with advertising solutions but with the support, technology and resources to optimize your content (and with it, your earning potential). From an advertising standpoint, we manage your ad server, optimize ad placements, monitor your performance and work with advertisers on your behalf, whether you’re a finance site, a food blog or anything in between. If an advertiser wants to reach audiences in a specific vertical, our ad exchanges match that advertiser to the appropriate category. On our end, we assign websites to the vertical that corresponds with those categories. The result is a streamlined path from advertiser to user, displaying the most […]

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Among the most common questions we receive online and in person is the following: “How many pageviews do I need for Mediavine?” Short answer: None.  Long answer: You’ll need a fair amount, but pageviews are not among the Mediavine requirements. We use sessions as our metric of choice. Mediavine requires that its publishers see 25,000 sessions per month – roughly 30,000-35,000 pageviews, although this varies wildly, for reasons we’ll get into in a moment – according to Google Analytics. We believe that sessions, rather than pageviews, are the best means of gauging how audiences interact with websites, as well as the monetization potential of those sites. Ironically, the internet’s collective obsession with pageview counts ironically rendered the pageview useless years ago. Think of it this way: One pageview could come from a reader carefully scrolling through an engaging, 900-word article on your site, while a […]

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“Mediavine is mostly for small bloggers and food sites, right?” Of all the questions we’ve received from prospective publishers over the years, this is one of the most common. While we are a force in this space (as Mediavine’s ComScore can attest), our holistic approach to ad management extends beyond food — and is built to scale.

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What is schema?

You’ve probably heard us discuss Schema throughout the years, but what does it actually entail, and how does it impact Mediavine’s approach to SEO, product development and advertising?

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What Sites Does Mediavine Own? How Do They Help Yours?

At Mediavine, our mission is to build sustainable businesses for content creators. We are uniquely qualified to do this because we’ve done it for ourselves. Mediavine has been an Internet publisher since 2004, and as a result, we’ve seen our business grow from both the ground up and the top down. Our content strategies, SEO methodology and advertising solutions are built to scale optimally for publishers big and small. We know what it’s like to be both. The Hollywood Gossip, our flagship property, has long served as the proving ground for our ad technology and proof of concept for our business model. It sounds funny when you think of it this way, but much of what makes us succeed as a full-service ad management provider was learned via The Hollywood Gossip. And not just because Miley Cyrus killed pageviews. (She did, though.) Every piece of […]

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What does Mediavine cost?

One of the common questions our amazing support and marketing teams encounter when speaking with prospective publishing partners is “what does Mediavine cost?” In a word, nothing! But in the interest of optimizing word count for SEO and user experience… The mere thought process behind asking that question implies an assumption on the publisher’s part — that in joining Mediavine, you must pay an upfront fee and/or be charged for administrative costs, hosting, sales commissions, adjustments for discrepancies and so forth.

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“What good is a page view if you can’t monetize it?” A wise man once said this when we started out in the web publishing world, and I’ve never forgotten it. An even wiser man told me years later that if we wanted our website to be successful, it would require a shift in approach, namely: “Focus on increasing revenue instead of traffic.” The point of these memorable quotes isn’t that traffic doesn’t matter. Obviously, it does. Content needs an audience, and we’re still trying to grow ours, year after year. But there isn’t necessarily a correlation between increased traffic and increased revenue. The first of these quotes illustrates the basic fact that advertisers only want to be associated with certain content and audiences. The second drives home the idea that even if your traffic is very desirable to advertisers, it may not be reaching […]

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You may have noticed that Mediavine stopped referring to itself as the Mediavine Publisher Network earlier this year, a subtle but significant change that better reflects our core mission. We made this decision by asking ourselves, “What is Mediavine?” The answer to that question began, interestingly, by deciding what we’re not: an ad network. Ad networks are organizations, often faceless, that place ads on your site, pay you and that’s it. That’s also the extent of their relationship with the publisher. That is not Mediavine. Our goal is building sustainable businesses for content creators, which starts with full-service ad representation to help maximize the value of your site in every respect. That means not just representing your ad inventory to earn the most revenue, but offering the support, technology and resources to grow your entire business. Strictly from an ad management standpoint, Mediavine manages your […]

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What is Mediavine? Let’s start with what we’re not: An ad network.  Ad networks are what we think of as faceless organizations that place ads on your site, pay you and that’s it. You don’t know what they’re doing – or, more accurately, what they’re not doing. Mediavine’s goal is building sustainable businesses for content creators. That means full service ad representation to help maximize the value of your site as long as you work with us. What does that mean? Representing your ad inventory to make the most money, while offering you the support, technology and resources to optimize your content (and with it, your ad inventory). Strictly from an ad management standpoint, we manage your ad server, optimize ad placements, use header bidding and work directly with advertisers on your behalf. Using technology developed and tested on our own properties, Mediavine helps its […]

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Mediavine is constantly and strategically evolving to bolster our technological innovation and meet our customers’ needs. In order to better serve publishers in an ever-changing landscape that reinvents itself with great frequency, our ad partners must remain equally agile.  Our largest and most important ad partner, Google, announced that it has unified its two DoubleClick publisher platforms into a single platform, Google Ad Manager, reflecting how Google’s own ad tech strategies have evolved in recent years. Google Ad Manager brings together DoubleClick for Publishers and DoubleClick Ad Exchange together into a single, integrated platform that should work even more efficiently and lucratively to increase revenue and guarantee brand safety. Ad Exchange (AdX) has been the premiere online marketplace to help publishers earn more with real-time auction demand and pricing for the past decade, while DoubleClick for Publishers (DFP) has proven vital as an application, not […]

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