Privacy poses one of our industry’s biggest challenges in the years ahead. In this business, changes aren’t permanent, but change is. Right now, the way data is collected and protected online is of paramount concern to users and advertisers alike, which will undoubtedly alter the way our ecosystem functions.

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Google announced this week that its Rich Results Test now fully supports all Google Search rich results features, and it is officially out of beta. With that news comes the long-awaited retirement of the company’s old structured data testing tool, which will soon be out of commission. The structured data testing tool is still available for now, but we recommend using the Rich Results Test instead — immediately if not sooner.

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All of us at Mediavine are deeply upset about the racism embedded in every aspect of our society, as epitomized by the tragic deaths of George Floyd and Ahmaud Arbery. We don’t have the answers to such ingrained and complex problems, but we stand with our employees and publishers of color, and black and brown people across the world. Combatting racism requires structural changes from all of us, particularly those born into positions of privilege who have been on the sidelines for too long. The events of the past week have been eye-opening in terms of how much more we need to do — and how sadly, common such incidents are for minority communities. When people ask what we are most proud of about Mediavine, my answer is the community we’ve built: A group of over 7,300 publishers and more than 80 employees who help, […]

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Google announced this week that later this summer, Chrome will begin blocking ads it considers to be “resource-heavy.” Such advertisements are defined as those that “drain battery life, saturate already strained networks and cost money.”

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OpenX confirmed this week that it has laid off, furloughed or reduced hours for 15 percent of its employees, becoming the latest industry player to report such measures in the wake of the ongoing global health and economic crises. The company said most of that 15 percent consists of layoffs and furloughs, and that the number of people whose hours were cut was small. OpenX also announced a reduction in salaries for its leadership of 15-20 percent. These cuts reflect the projected long-term reduction in marketer spend, due to the coronavirus pandemic. Already, ad revenues have declined markedly, and many in the industry believe it will be a long road back to 2019 levels. OpenX is not alone in its realignment and cost reduction efforts as the ecosystem adjusts to this new reality. In early April, TripleLift reportedly eliminated 7 percent of its global staff, […]

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As an Internet publisher since 2004, and an independently-owned business with no outside investment, Mediavine prides itself on sustainability, transparency and financial responsibility. This has always been the case, but it bears repeating now more than ever: Mediavine publishers will always be paid in full, and on time. Even if we are paid late, or left on the hook entirely by advertisers. In unfortunate situations when an ad partner has delayed payments to Mediavine or gone out of business, we’ve absorbed the often-substantial amounts so that our publishers are unaffected. It’s the Mediavine guarantee. And it always will be. Our commitment to publishers is unwavering, along with the approach that sets Mediavine apart in every aspect of the industry — finding solutions to complex problems from an engineer’s perspective. Thanks to our proprietary new technology BidShield, we’re able to mitigate risk more efficiently than ever […]

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There’s no disputing that the global health crisis has already taken a toll on the economy and plunged all of us into uncharted territory. A veritable onslaught of negative news, and so much uncertainty and trepidation regarding the path forward, invariably leads to panic. But please don’t.

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As the economic impact of the COVID-19 pandemic plays out, we will continue to share any helpful information we can, whether it pertains to Mediavine specifically or the broader advertising ecosystem.

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If you’re part of the Mediavine community, you may have heard us refer to Comscore at some point in the past. But what is Comscore? And why should you care as a publisher?

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If you’re wondering what is Mediavine or what Mediavine does, chances are you associate us with ads in some way. We are an advertising management service, but ads are just the beginning. Our mission is helping content creators build sustainable businesses. Ad management is the linchpin of this goal, no doubt. The key characteristics that differentiate Mediavine go beyond this, however.

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