Our answer to the frequently-asked question “What is Mediavine?” is that we’re not just an ad management service, but an integral partner in building sustainable businesses for content creators. We represent publishers in the finance, lifestyle, food, travel space and beyond, not just with advertising solutions but with the support, technology and resources to optimize your content (and with it, your earning potential). From an advertising standpoint, we manage your ad server, optimize ad placements, monitor your performance and work with advertisers on your behalf, whether you’re a finance site, a food blog or anything in between. If an advertiser wants to reach audiences in a specific vertical, our ad exchanges match that advertiser to the appropriate category. On our end, we assign websites to the vertical that corresponds with those categories. The result is a streamlined path from advertiser to user, displaying the most […]

Among the most common questions we receive online and in person is the following: “How many pageviews do I need for Mediavine?” Short answer: None.  Long answer: You’ll need a fair amount, but pageviews are not among the Mediavine requirements. We use sessions as our metric of choice. Mediavine requires that its publishers see 25,000 sessions per month – roughly 30,000-35,000 pageviews, although this varies wildly, for reasons we’ll get into in a moment – according to Google Analytics. We believe that sessions, rather than pageviews, are the best means of gauging how audiences interact with websites, as well as the monetization potential of those sites. Ironically, the internet’s collective obsession with pageview counts ironically rendered the pageview useless years ago. Think of it this way: One pageview could come from a reader carefully scrolling through an engaging, 900-word article on your site, while a […]

At Mediavine, our mission is to build sustainable businesses for content creators. We are uniquely qualified to do this because we’ve done it for ourselves. Mediavine has been an Internet publisher since 2004, and as a result, we’ve seen our business grow from both the ground up and the top down. Our content strategies, SEO methodology and advertising solutions are built to scale optimally for publishers big and small. We know what it’s like to be both. The Hollywood Gossip, our flagship property, has long served as the proving ground for our ad technology and proof of concept for our business model. It sounds funny when you think of it this way, but much of what makes us succeed as a full-service ad management provider was learned via The Hollywood Gossip. And not just because Miley Cyrus killed pageviews. (She did, though.) Every piece of […]

“What good is a page view if you can’t monetize it?” A wise man once said this when we started out in the web publishing world, and I’ve never forgotten it. An even wiser man told me years later that if we wanted our website to be successful, it would require a shift in approach, namely: “Focus on increasing revenue instead of traffic.” The point of these memorable quotes isn’t that traffic doesn’t matter. Obviously, it does. Content needs an audience, and we’re still trying to grow ours, year after year. But there isn’t necessarily a correlation between increased traffic and increased revenue. The first of these quotes illustrates the basic fact that advertisers only want to be associated with certain content and audiences. The second drives home the idea that even if your traffic is very desirable to advertisers, it may not be reaching […]

Mediavine is constantly and strategically evolving to bolster our technological innovation and meet our customers’ needs. In order to better serve publishers in an ever-changing landscape that reinvents itself with great frequency, our ad partners must remain equally agile.  Our largest and most important ad partner, Google, announced that it has unified its two DoubleClick publisher platforms into a single platform, Google Ad Manager, reflecting how Google’s own ad tech strategies have evolved in recent years. Google Ad Manager brings together DoubleClick for Publishers and DoubleClick Ad Exchange together into a single, integrated platform that should work even more efficiently and lucratively to increase revenue and guarantee brand safety. Ad Exchange (AdX) has been the premiere online marketplace to help publishers earn more with real-time auction demand and pricing for the past decade, while DoubleClick for Publishers (DFP) has proven vital as an application, not […]