As the economic impact of the COVID-19 pandemic plays out, we will continue to share any helpful information we can, whether it pertains to Mediavine specifically or the broader advertising ecosystem.

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If you’re part of the Mediavine community, you may have heard us refer to Comscore at some point in the past. But what is Comscore? And why should you care as a publisher?

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If you’re wondering what is Mediavine or what Mediavine does, chances are you associate us with ads in some way. We are an advertising management service, but ads are just the beginning. Our mission is helping content creators build sustainable businesses. Ad management is the linchpin of this goal, no doubt. The key characteristics that differentiate Mediavine go beyond this, however.

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Since 2018, Mediavine has been a proud member of the Coalition for Better Ads (CBA), an organization of global leaders dedicated to improving consumers’ experience with online advertising. While our goal as an ad management provider is to increase content creators’ earnings, we see improving user experiences and the overall health of the digital advertising ecosystem as equally vital.

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If we had a dime for every time we were asked the question “What is Mediavine” … well, we’d be sitting on a pretty big pile of dimes. The short answer: We’re an indispensable partner in helping content creators build sustainable businesses. Offering not only advertising management solutions but the support, technology and resources to optimize websites every step of the way. Mediavine represents publishers in the home, finance, lifestyle, food, travel space and beyond. The best part — whether you’re asking what is Mediavine finance, home, food or any other genre — is that we manage your ad server, optimize ad units and placements, monitor your performance and work with advertisers on your behalf. Our advertising partners match advertisers to the appropriate category or categories of website(s) they wish to target. On our end, we assign publishers to the vertical that aligns best with […]

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No topic is of greater relevance to the online advertising world as we enter this new decade than privacy, whether you’re a publisher, advertiser or technology provider. A few weeks ago, we discussed Google’s plan to phase out third-party cookies in its popular Chrome web browser, a move Mediavine supports and is prepared for.

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A new decade is officially upon us, and as we touched on in our Mediavine 2020 road map, no topic is of greater concern and interest to the online advertising world as we head into the ’20s than privacy.  As a leader is shaping this changing landscape, Google announced Tuesday that it plans to restrict and eventually phase out the use of third-party cookies in its popular Chrome web browser.

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Saying that pagespeed is paramount at Mediavine is like saying … pagespeed is paramount at Mediavine. There’s no better way to complete that analogy because truer words have never been spoken. In all seriousness, we take it very seriously. Everything from our lightning-fast ad technology to our development decisions and our growing marketplace of WordPress products is built with speed in mind. We are obsessed with making our ads fast and our publishers’ websites as light, efficient and fast as possible. This simple factor has a profound influence on how the Internet presents and prioritizes content. It’s no surprise that our most important partner, Google, puts a heavy premium on this as well. Pagespeed and SEO are intertwined and instrumental in generating the organic search traffic sites depend on. You’ve been there and we’ve been there. A website offering an experience that could – should […]

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Our answer to the frequently-asked question “What is Mediavine?” is that we’re not just an ad management service, but an integral partner in building sustainable businesses for content creators. We represent publishers in the finance, lifestyle, food, travel space and beyond, not just with advertising solutions but with the support, technology and resources to optimize your content (and with it, your earning potential). From an advertising standpoint, we manage your ad server, optimize ad placements, monitor your performance and work with advertisers on your behalf, whether you’re a finance site, a food blog or anything in between. If an advertiser wants to reach audiences in a specific vertical, our ad exchanges match that advertiser to the appropriate category. On our end, we assign websites to the vertical that corresponds with those categories. The result is a streamlined path from advertiser to user, displaying the most […]

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Among the most common questions we receive online and in person is the following: “How many pageviews do I need for Mediavine?” Short answer: None.  Long answer: You’ll need a fair amount, but pageviews are not among the Mediavine requirements. We use sessions as our metric of choice. Mediavine requires that its publishers see 25,000 sessions per month – roughly 30,000-35,000 pageviews, although this varies wildly, for reasons we’ll get into in a moment – according to Google Analytics. We believe that sessions, rather than pageviews, are the best means of gauging how audiences interact with websites, as well as the monetization potential of those sites. Ironically, the internet’s collective obsession with pageview counts ironically rendered the pageview useless years ago. Think of it this way: One pageview could come from a reader carefully scrolling through an engaging, 900-word article on your site, while a […]

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