For website owners and coders, Schema is the shared vocabulary that is used to structure meta-data on sites to help search engines best understand and parse the published content.

Launched in 2011 by Bing, Google and Yahoo — the biggest search engines of that era — to create and support a common set of tools for data markup on web pages.

Here are some Schema related posts to help you learn more:

  • What is Schema: Find out what it actually entails, and how it impacts Mediavine’s approach to SEO, product development and advertising.
  • Schema Warnings and Errors: What they are, when you need to care and why it probably isn’t the emergency you are thinking it is.
  • How-to Schema is an Official Google Schema Type: Learn more about this way of marking up content for Google and other search engines to make it easier for them to parse out things like supplies, instructions, photos, etc.