What is SEO? A term that’s become ubiquitous over the past two decades, yet remains largely misunderstood. SEO stands for Search Engine Optimization, which is the practice of optimizing content to appear higher in search engine results pages, or SERPs. SEO involves selecting the right keywords, properly formatting content, making the best use of links and a little bit of technical knowledge. More to the point: Why does Mediavine, an advertising management company, place such a premium on Search Engine Optimization that we’re introducing a new series dedicated to it on our blog and YouTube channel?  We’re calling it SEO Like A CEO:  Why does an ad management company care about SEO? Crazily enough, this was Mediavine’s area of expertise long before anyone reading this had ever heard of Mediavine. We started in 2004 (!) as an internet marketing company providing SEO client work for […]

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Our industry evolves so rapidly that providing a concise roadmap for the year ahead is a challenging exercise. That said, we’ve got a lot in store as we begin this new decade. Here’s a preview of some of the big things you can expect from Mediavine in 2020, many of which we touched on at our Austin conference in November. Ad Management On the advertising front, we’re somewhat limited in what we can share due to the competitive nature of our field. However, we can divulge some important improvements with respect to Mediavine ads and our Script Wrapper: Privacy With movements like the EU’s GDPR and the newly-enacted CCPA in California — likely a harbinger of wider changes to come throughout the U.S. — it’s clear that privacy concerns are re-shaping the online advertising industry. By and large, this is a good thing and one […]

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If you’re reading this, you probably know what RPM is and how it’s calculated. What you may not know, given the complexity of the subject and sheer amount of noise surrounding it online, is how to improve it. Short answer: There is no short answer. In programmatic advertising, a combination of your audience, your content, your site speed, past ad performance and numerous other factors contribute to that final amount we as publishers all strive to increase. Looking for a quick fix or comparing individual websites (or ad management companies) trying to unlock the mystery are fruitless endeavors. There is no mystery. But there is a roadmap to success. Focus on your own site — specifically, your content — and you’ll be on the right track. This is a long-game strategy, but it works. Here are — count ’em — 25 ways to improve your […]

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You know those words that appear in an html hyperlink, a.k.a. the link text between the opening <a> and closing </a>? That’s called the anchor text and it matters quite a lot. Anchor text is critical for user experience, site accessibility and SEO (Search Engine Optimization) alike. Most of the time, the term “anchor text” is used in an SEO context, but user experience and site accessibility are equally important. Why? Because that’s ultimately what drove the decision to make anchor text such an important ranking signal for SEO, which in turn should help you create better anchor text. It’s all intertwined and we’ll break it down below.  What Does Anchor Text Have to Do with User Experience? From a user experience standpoint, there are basically two kinds of anchor text: Good anchor text Bad anchor text Put yourself in the shoes of a casual […]

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It’s no secret here at Mediavine that we’re obsessed with video. After all, we’ve dubbed this the year/decade/century of video. Hyperbole aside, we can’t overstate the incredible potential video has for publishers. With its ability to engage users and show off your content, video can earn you much higher CPMs than display ads – potentially up to 30% increases in RPM. But it’s also no secret that video is … hard. The best user experience is, without a doubt, creating a unique video for each post on your website. We realize that this goal is simply not realistic, given that video is so time consuming, so … That’s Why We Invented the Featured Video The idea behind the Featured Video is simple. First, you select one of your existing Mediavine videos to be your Featured Video. Then, on your individual blog posts, you can embed […]

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Chances are a lot of you have heard the acronym CCPA in the news lately. If you haven’t, well, now you have. What is CCPA and why should you care? Glad you asked. The California Consumer Privacy Act, or CCPA, is a privacy and consumer protection bill (AB-375) for residents of California. It officially goes into effect on January 1, 2020. CCPA regulations are designed to enhance privacy and data protection for California residents, much like the EU’s General Data Protection Regulation (GDPR) last year. What is CCPA? Is it the same as GDPR? CCPA is in many ways similar to the GDPR, which went into effect in the European Union in mid-2018. However, there are significant differences beyond the obvious geographical ones. The key takeaways for Mediavine publishers are as follows: CCPA is opt-out Unlike GDPR, CCPA regulations are structured on an “opt-out” basis. […]

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As the programmatic advertising ecosystem evolves and becomes increasingly efficient, it’s also becoming more consolidated, and rapidly so. While more efficient markets have many obvious benefits, the downside of consolidation is that more than a few companies are crowded out. This week, IgnitionOne – along with Netmining, one of its properties and itself a programmatic solutions provider – became such a casualty. What is IgnitionOne? How did it go out of business? IgnitionOne is a DSP that has been around since 2004. (See our article on what is a DSP for the basics on how they work.) Fifteen years in ad tech makes IgnitionOne, which wholly owns Netmining, one of the early pioneers in the ad tech space. What brought about its downfall in 2019? In a letter to shareholders last week, IgnitionOne announced it sold its last assets and would “ultimately dissolve the company.” […]

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What is Q4 and what does it have to do with digital advertising? Short for quarter four, Q4 is common shorthand for the fourth quarter of the calendar year – October, November and December. Also known as the three months when the magic happens. If you’ve been at this for awhile or are even slightly familiar with how ad revenue changes by season, you probably know that a large portion of advertising spend occurs during the fourth quarter. Advertisers pay more for impressions as demand increases, making publishers more money. Average CPMs, fill rate and therefore, RPMs, are typically the highest of the year. Why does advertising demand increase in Q4? There are several factors that contribute to increased advertising demand in Q4. The two biggest: 1. Budgets are tied to calendar years Many (probably the majority) of advertising budgets are allocated for calendar years, […]

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Mediavine’s goal has always been to help publishers maximize the revenue they’re earning from advertisers, helping them build sustainable businesses while doing the same for ourselves. In the last few years, as the online advertising ecosystem has evolved, so has the way we calculate and allocate our revenue share. With over 5,800 live sites, we’ve reevaluated this once again.  Two years ago, we raised revenue shares significantly for our publishers, because as websites reach a certain number of impressions, many of our internal costs decrease on a relative basis. Today, we’re adding another impression goal to accelerate the earning process right in time for the peak of Q4 advertising spend.   This new impression goal increases revenue shares to 82.5% for publishers producing 10 million ad impressions over 30 days, offering an additional incentive and extra revenue to fuel growth. As a refresher, Mediavine’s revenue […]

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Yes, Create fans, you read that headline correctly. Create now features a Jump to Recipe button. We know we’ve encouraged you not to use a jump button to skip your content in the past for ad performance reasons. However, we’re aware that there’s a growing movement to adopt this feature for a better user experience. So what made Mediavine finally roll out a Jump to Recipe button — or “Jump to Card” button, as we’re calling it, since its function is the same for bloggers in any space — after years of opposition? We don’t add features for the sake of adding features, but to fully solve a problem. The problem with this case is that many users really want a way to jump directly to your most valuable content. That content would likely be your recipe, if you’re a food blogger, or your How-To […]

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