Pageviews are dead

We’re making a big change at Mediavine – the main overall RPM we focus on optimizing is shifting from pageviews to sessions. Why? Because pageviews are dead and Miley Cyrus killed them. Wait… what? To me, nothing better explains why the Internet has officially killed the value of a pageview than this hilarious Onion article about CNN running Miley Cyrus’ VMA Performance slideshow as their top story. In short, it’s satire of the obsession with the click-bait slideshows that have destroyed even reputable news sources, all in the pursuit of a higher pageview count. However, the issue is that in that pursuit, we have destroyed the actual value behind a pageview. What do I mean? Using a pageview to equally describe the value of a reader leisurely scrolling through a full 500-word article on your site, or a reader that clicks a single button fifteen times to move to the next […]

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Skippable Ads vs Non-Skippable Ads

Thanks to the prevalence of skippable video ads on YouTube, our publishers that use the Mediavine video player to monetize their videos often ask us why only some of our video ads are skippable. Short answer? Because we’re not YouTube and we actually want you to make money.

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Guide to SSL graphic

Yes! Mediavine Ads are SSL compatible. Just follow this guide to make sure you’ve set up your site to serve over secure https correctly! Are you looking to make your site SSL compatible to increase security or to make your site more Google SEO friendly? The good news is Mediavine ads are set up to be served over SSL. If you want to read about how https ads perform versus http ads, please read our blog post on Mediavine SSL Ads.

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We’re absolutely thrilled and honored that you’re considering entrusting your site’s monetization with the Mediavine Publisher Network. However, we understand this is not a decision to take lightly. This is your income, after all.

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Fill Rate

At Mediavine, our advertising fill rates generally fluctuate anywhere from 70-99% depending on the time of the year, but never reaching that elusive 100%. And you know what? That makes us damn happy.

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Ad Viewability

One of the biggest digital ad trends in 2016 was all about viewability. So what is ad viewability as it pertains to digital ads and how do you improve it?

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Happy New Years from Mediavine!

As 2016 and this Q4 comes to a close, we wanted to thank everyone for an incredible year. This past year has seen explosive growth for the network. As a business built entirely on word of mouth, with absolutely no outbound marketing, we know that’s because of all of you. We can’t say it enough. Thank you all for continuing to speak so kindly of us on your blogs, in Facebook groups and in private to your friends. You have truly made this network what it is.

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For nearly two years, Mediavine has supported SSL ads, but has never encouraged publishers run them. In fact, our company stance was to gently discourage a blogger from going full site SSL if they were primarily a content site, and not actively collecting sensitive information that would require a secure connection (like selling something that needed to collect credit card information).

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Mediavine is proud to announce that we are now an official AMP ad network and that we’ll be working with our publishers to all adopt AMP soon!

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Do you provide collage or long pins for your readers? Are you hiding them from your blog post, so that they only show when someone attempts to pin? At Mediavine, we recently found out a lot of our bloggers out there are using hidden images to accomplish this goal.

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