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09
Jun Eric Hochberger
There’s been a lot of talk, and fear, after Google announced it would join Coalition for Better Ads and would be building ad blocking in Google Chrome. Due to our relationship with Google, we’ve been holding out on officially commenting on this until more information was released. Now that there’s enough official information out there, we’d love to put our publishers’ minds at ease. We know many of you were worried, and rightfully so. There was an implied threat your income was on the line. However, if you’re with Mediavine, you shouldn’t be. We’re not scared by the upcoming changes and suggestions by Google or the Coalition for Better Ads. In fact, because of how we do business, we’re downright excited. Why? Because they go hand-in-hand with our entire philosophy towards advertising, and will lead to a better Internet where fewer users even think about installing an all-or-nothing ad blocker. […]
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02
Jun
Google Search Console. Yes, it’s time to wipe the dust off your account over at Google Search Console (GSC) and actually use that thing for the SEO you thought you were going to when you first signed up. Today we’re going to focus on using your Search Analytics within GSC, formerly known as Webmaster Tools in a past life, to find new keywords and to improve existing rankings. I know this may sound counterintuitive. Why would I go through search terms I already rank for to find new keywords to write about? Because we’re going to be looking for search terms you’re ranking on, but not currently ranking in the top three. Beyond that, ranking for a term is only half the battle! You need to get clicks from the search results to your actual posts, and being in the top three or the new Position Zero […]
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24
May - 2 Comments
When we originally launched the Mediavine Video Player, it started off as a click-to-play player only. It was a weird concept on the Internet….to only show a video to a user if they actually wanted to watch the video. Due to requests from our publishers and against our initial judgement, we eventually added a Google policy-compliant autoplay feature to the Mediavine Video Player. It would let you set videos to autoplay as long as they were above the fold, large enough, and not muted. We obviously saw our number of plays drastically increase, which made sense. Not every user wants to watch your awesome videos, but when you force every single user to, that’s clearly going to increase the numbers of “plays.” However, are those “plays” really views if the user isn’t actually watching the videos? I suppose it depends on the perspective you’re looking […]
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17
May - 1 Comment
We know we’re not the only ad management company in town, and we’re more than okay with that. However, what we’re not okay with is the misinformation and incomplete pictures painted by some of those competitors. As the network of transparency, we’ve been as up front as possible about our revenue share since our inception. It’s been in our contract that all publishers signed, throughout our emails, posted on our website, and in our help articles. Our revenue share is transparent here at Mediavine, and it’s equal for all our publishers. On deals run through our ad server, it’s 70 percent to our publishers and 30 percent to Mediavine. On third party partnerships we run such as ZergNet, Chicory, and GumGum In-Image ads, it’s 80 percent to our publishers and 20 percent to Mediavine. Does that revenue share sound too low? We promise you it’s not, […]
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15
May
When we first launched AMP on our sites, we followed Google suggestions and split up our Google Analytics into two separate profiles – one for AMP and one for the rest of our web traffic. As a network, we recommended our publishers running AMP do the same. Unfortunately, this led to having to check two sources to get the complete view of your traffic. Even worse? For those of us addicted to Google RTA, our numbers weren’t nearly as exciting as they should be. Thanks to the fact Google recently shed some light on using “Data Source” to split out your AMP traffic from your regular mobile web, we’ve officially changed our recommendation for AMP analytics implementation as a network, and have already moved over our own blogs. Now with a single profile, you can get the big picture on how your overall traffic is doing with both […]
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27
Mar
We know. You’re here because you want to know what the average Mediavine RPM is, or what you’ll be making when you join the network. That’s a great question, and one anyone would be asking before they join a new, exclusive network like Mediavine. We’ll get there. But first.. What is RPM? RPM, or Revenue per mille, is the estimated earnings per every 1000 impressions. At Mediavine, since our switch to focusing on sessions, we calculate things based on a Session RPM. To calculate a Session RPM, you take your total earnings over a period of time divide them by the number of sessions during that period and multiply it by 1000, or in formula form: Session RPM = (Estimated earnings / Number of page views) * 1000 For example, let’s say over the last 30 days, you made $1200 and had 100,000 sessions. You […]
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01
Mar
At Mediavine, we offer the Mediavine Video Player to all of our bloggers. This allows publishers who create video content to upload videos in the dashboard, and have a free video player to run on their websites via a video embed code. We host the videos, transcode them, and serve them to your website’s readers at the highest quality we can based on Internet speed. We also help make monetize those views via our pre-roll advertisements.
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21
Feb - 11 Comments
We’re making a big change at Mediavine – the main overall RPM we focus on optimizing is shifting from pageviews to sessions. Why? Because pageviews are dead and Miley Cyrus killed them. Wait… what?
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15
Feb
Thanks to the prevalence of skippable video ads on YouTube, our publishers that use the Mediavine video player to monetize their videos often ask us why only some of our video ads are skippable. Short answer? Because we’re not YouTube and we actually want you to make money.
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30
Jan
Yes! Mediavine Ads are SSL compatible. Just follow this guide to make sure you’ve set up your site to serve over secure https correctly! Are you looking to make your site SSL compatible to increase security or to make your site more Google SEO friendly? The good news is Mediavine ads are set up to be served over SSL. If you want to read about how https ads perform versus http ads, please read our blog post on Mediavine SSL Ads.
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