Optimize Ads for Mobile Page Speed

Despite phones getting faster and cellular connections improving by the day, optimal mobile page speed is far from guaranteed in this digital age. Many of us take reliable service and lightning speed for granted on our devices in big cities and in developed countries, but most of the world (and large swaths of the U.S.) is still dependent upon slower connections when accessing the Internet. Short story: Mobile page speed is still a thing – one that Google has doubled and tripled down on. The company announced in March that it would switch to mobile-first indexing of content. By July, it implemented its “Speed Update” everywhere, focusing on mobile users. But it’s December … Why Are We Bringing This Up Now? On November 12, Google upped the requirements of its PageSpeed Insights by using its open source tool, Lighthouse, and data from the Chrome User Experience Report to power […]

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Mediavine In-Content Ad Settings

Ever since we launched our new in-content ad logic as a Coalition for Better Ads partner, you’ve probably noticed a number of new additions to your Dashboard. Thanks to the in-content ad logic, Mediavine publishers have the ability to change ad density, the spacing between ads, and limits to the overall number of ads. Since no two websites are exactly alike, we like to give publishers as much control as possible, but we also understand that with more options come more questions. It’s tough to know the perfect settings for your site, which is why we’re breaking down what these settings do and offering some recommendations for different types of bloggers below. Ad Density & Frequency Explained Our in-content logic follows standards set by the Coalition for Better Ads in determining how often to insert advertisements into publishers’ content. In the fraction of a second when […]

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Rethinking the Sidebar: Less is More For RPM & UX Alike | Mediavine

The sidebar is always one of the most obsessed-over components of web publishing, but as with everything else in the blogging world, times are changing. Ten years ago, the original iPhone had just been released. In 2018, desktop traffic is hard to come by. Upwards of 80% of your readers likely do so on mobile devices. In this mobile-first world, it’s time to rethink the sidebar once and for all. Mediavine has been at war with the sidebar for years. When we entered the ad management space in 2014, most sidebars were millions of widgets long and loaded with ads. We get it. Publishers and ad management companies alike were obsessed with desktop. More screen equals more ads, and websites would just keep adding widgets in a bid to balance the length of the sidebar with the length of their content. However, it’s time to […]

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Mediavine Up Next

We’re excited to announce that an oft-requested feature is coming to the Mediavine video player, one appropriately titled Up Next.

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Optimizing your most valuable content for ads, SEO and user experience

You may have noticed from my recent Go for Teal posts that formatting your content to better reflect how people consume content online is a recurring theme. Techniques such as writing shorter sentences and paragraphs, using headings, formatting posts like an outline, and adding more images all help keep users engaged. Today, we’re focused on how you can specifically take advantage of your Most Valuable Content (MVC) to maximize earnings, along with – you guessed it – SEO and user experience.     What MVC is, and Where to Place it If readers visit your site looking for a specific piece of content, be it a recipe, a sewing pattern, a travel packing list or whatever your area of expertise may be, that’s what they’re after. For example, if you use a recipe card as a food blogger, or Create by Mediavine for How to Guides […]

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When writing for the web, remember that readers will be skimming, not reading every word. On average, your users will read only about 20% of the content on your page. We’ve talked about online audience behavior at length in the past, and it’s why both Google and Usability.gov encourage you to use headings, or H tags, when writing content.   Short, web-friendly sentences and paragraphs are a great start, but heading tags are essential in organizing content and directing your users where to go while they’re skimming. In fact, in Google’s SEO Starter Guide, they recommend you think about your content in terms of writing an outline. If you do, the headings you’re writing will begin to make sense. The above link includes a list of things to do and things not to do; For example, don’t overdo it with headings, don’t use H tags […]

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Nearly a year in the making, Mediavine’s new ad tech, or Script Wrapper 2.0, is officially live! Uh… What the Heck is the Script Wrapper? The script wrapper is our core piece of advertising technology, allowing us to deliver billions of ad impressions across thousands of websites and continually optimize them. In the simplest of terms, it’s what optimizes placements on your page, runs real-time auctions, and ultimately tells our ad server, Google Ad Manager, what ad to serve and where. Mediavine’s Script Wrapper also does a lot more behind the scenes. We won’t divulge (or bore you with) the details of the secret sauce, but it lets us simultaneously optimize ads on individual site, placement, and user levels. In short, it’s a pretty complex and important piece of code, and after three years of serving ads, we determined that our old Script Wrapper, 1.0, […]

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If you’re signed up for Google Search Console, you may have recently received an email from Google pertaining to mobile-first indexing. First, if you haven’t signed up for Google Search Console, do so IMMEDIATELY. Previously known as Webmaster Tools, Google Search Console allows Google to communicate with you directly and offer awesome free tools to improve your rankings! Now that we got the GSC plug out of the way, on to the questions everyone has: Why did you get that email, what do you do, and what the heck does it mean?     What is Mobile-First Indexing? Mobile-first indexing was actually launched in March of 2018 by Google. The premise, put simply: Before this product launch, the Google crawler would download the desktop version of your site and use that for the indexing of your content. Now, since a vast majority of Google users are on […]

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Just last week, we talked about the advantages of writing shorter paragraphs and shorter sentences when it comes to producing content that will maximize your RPM. But to be clear, that doesn’t mean shorter articles. If there’s one pitfall we often see on the content front, it’s that publishers simply don’t have enough of it. More is more when it comes to words. If you create only short form content, you’re not going to have the same level of user engagement — or opportunities for ad placements — than you could with long-form content. So how long is long form content? This is not an exact science by any means, but amazingly, high school teachers and SEO experts alike generally agree on a minimum of 500 words. 500 words? That’s way too many! If this 500-word goal seems too daunting, then you may need to rethink […]

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If you’ve been following my recent articles on how to improve your RPM, then hopefully by now you have a nice large, mobile-friendly font size and line height. Now that your increased font size and spacing have optimized your text for readability and earning potential, it’s time to do the same for the content itself. What do we mean by that? Writing for the web is not the same as writing for print, and so unless you’re really, really young, that means it’s a lot different than what you were taught in school. You may be surprised to learn that according to usability studies, when presented with a 500-word article, users will read at most 28 percent, but more likely 20 percent. So what do you do if audiences are skimming and only reading 20 percent of your content? You write and design your content for an […]

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