In today’s edition of the Mediavine SEO series, we’re going to delve into the role of the external link. What is an external link? It’s exactly what you think it is — an outbound link from your web page that points to a third-party site, or a different domain or sub-domain than your site.

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Welcome to another installment of the Mediavine SEO series, in which we break down the best practices for optimizing content as you build your website. SEO or search engine optimization, involves a little technical know-how, smart keyword usage, well-formatted content and making the best use of links. Links are mentioned more than anything else in the SEO starter guide, and are literally the foundation upon which search engine rankings are built.

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What is PageRank? PageRank is the original Google Search algorithm, written by Google co-founders Larry Page and Sergey Brin while at Stanford. To oversimplify its concept, PageRank uses links to evaluate the importance of pages and determine their ordering in search results.

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You know those words that appear in an html hyperlink, a.k.a. the link text between the opening <a> and closing </a>? That’s called the anchor text and it matters quite a lot.

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What is SEO? A term that’s become ubiquitous over the past two decades, yet remains largely misunderstood. SEO stands for Search Engine Optimization, which is the practice of optimizing content to appear higher in search engine results pages, or SERPs. SEO involves selecting the right keywords, properly formatting content, making the best use of links and a little bit of technical knowledge.

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Our industry evolves so rapidly that providing a concise roadmap for the year ahead is a challenging exercise. That said, we’ve got a lot in store as we begin this new decade. Here’s a preview of some of the big things you can expect from Mediavine in 2020, many of which we touched on at our Austin conference in November.

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If you’re reading this, you probably know what RPM is and how it’s calculated. What you may not know, given the complexity of the subject and sheer amount of noise surrounding it online, is how to improve it. Short answer: There is no short answer. In programmatic advertising, a combination of your audience, your content, your site speed, past ad performance and numerous other factors contribute to that final amount we as publishers all strive to increase. Looking for a quick fix or comparing individual websites (or ad management companies) trying to unlock the mystery are fruitless endeavors. There is no mystery. But there is a roadmap to success. Focus on your own site — specifically, your content — and you’ll be on the right track. This is a long-game strategy, but it works. Here are — count ’em — 25 ways to improve your […]

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It’s no secret here at Mediavine that we’re obsessed with video. After all, we’ve dubbed this the year/decade/century of video. Hyperbole aside, we can’t overstate the incredible potential video has for publishers. With its ability to engage users and show off your content, video can earn you much higher CPMs than display ads – potentially up to 30% increases in RPM. But it’s also no secret that video is … hard. The best user experience is, without a doubt, creating a unique video for each post on your website. We realize that this goal is simply not realistic, given that video is so time consuming, so … That’s Why We Invented the Featured Video The idea behind the Featured Video is simple. First, you select one of your existing Mediavine videos to be your Featured Video. Then, on your individual blog posts, you can embed […]

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Chances are a lot of you have heard the acronym CCPA in the news lately. If you haven’t, well, now you have. What is CCPA and why should you care? Glad you asked. The California Consumer Privacy Act, or CCPA, is a privacy and consumer protection bill (AB-375) for residents of California. It officially goes into effect on January 1, 2020. CCPA regulations are designed to enhance privacy and data protection for California residents, much like the EU’s General Data Protection Regulation (GDPR) last year. What is CCPA? Is it the same as GDPR? CCPA is in many ways similar to the GDPR, which went into effect in the European Union in mid-2018. However, there are significant differences beyond the obvious geographical ones. The key takeaways for Mediavine publishers are as follows: CCPA is opt-out Unlike GDPR, CCPA regulations are structured on an “opt-out” basis. […]

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As the programmatic advertising ecosystem evolves and becomes increasingly efficient, it’s also becoming more consolidated, and rapidly so. While more efficient markets have many obvious benefits, the downside of consolidation is that more than a few companies are crowded out. This week, IgnitionOne – along with Netmining, one of its properties and itself a programmatic solutions provider – became such a casualty. What is IgnitionOne? How did it go out of business? IgnitionOne is a DSP that has been around since 2004. (See our article on what is a DSP for the basics on how they work.) Fifteen years in ad tech makes IgnitionOne, which wholly owns Netmining, one of the early pioneers in the ad tech space. What brought about its downfall in 2019? In a letter to shareholders last week, IgnitionOne announced it sold its last assets and would “ultimately dissolve the company.” […]

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