Last month, the IAB (Interactive Advertising Bureau) announced a new standard, ads.txt, to help fight ad fraud. As of today, Mediavine is proud to announce that we’d made it easy for our publishers to quickly adopt this standard via our Mediavine Control Panel WordPress Plugin or via our dashboard for other platforms. But first, because you asked … What is ads.txt? Similar to the infamous robots.txt file, it’s a “plain text” file that is hosted on your root domain, at the top level of your website, and it contains a list of authorized sellers of your advertising inventory. You can see an example here: https://www.thehollywoodgossip.com/ads.txt What’s the point of ads.txt? The ads.txt initiative was started to combat ad fraud and in particular, two main types – unauthorized reselling of your ad inventory through arbitration, and more importantly, ad fraud through misrepresentation or counterfeit ad impressions. Okay, […]

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Mediavine is thrilled to announce that after being extensively vetted, and having exceeded rigorous qualification standards, we are officially a Google Certified Publishing Partner (GCPP). We have proven ourselves as trained experts in Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers, all of which are key to helping publishers meet their goals. In addition to that, we’ve achieved many things behind the scenes to make Google, and our growing number of publishers, successful: Consistently delivering over 70% viewability on ad impressions network-wide through Google policy-compliant custom ad units. Increasing average publisher site ad load times by over 200% through lazy loading and other custom built integrations. Offering Accelerated Mobile Pages (AMP) ad units. A custom video player monetized with Google’s Interactive Media Ads. Each of these items has long been a priority for Mediavine, and adding Google Certified Publishing Partner status to our list of […]

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If you know anything about Mediavine, you’re probably aware of our obsession with page speed. We feel the need for speed, and more speed after that. However, as an ad management company, there’s definitely something in our way — advertisements. Ads are slow. Really slow. Why? Because each display advertisement you run on your site is like running a separate mini website. They each run their own set of JavaScript, styles, images, and HTML just like your site itself. They require all these resources in order to render interactive ads and run the tracking they need. If you run any third party page speed measurement tool, you’ve likely seen advertisements polluting all the warnings and errors those tools spit out. So how do we balance slow ads with our obsession with page speed? We use a lot of tricks, but today we’re focusing on probably […]

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There’s been a lot of talk, and fear, after Google announced it would join Coalition for Better Ads and would be building ad blocking in Google Chrome. Due to our relationship with Google, we’ve been holding out on officially commenting on this until more information was released. Now that there’s enough official information out there, we’d love to put our publishers’ minds at ease. 

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Google Search Console. Yes, it’s time to wipe the dust off your account over at Google Search Console (GSC) and actually use that thing for the SEO you thought you were going to when you first signed up. Today we’re going to focus on using your Search Analytics within GSC, formerly known as Webmaster Tools in a past life, to find new keywords and to improve existing rankings. I know this may sound counterintuitive. Why would I go through search terms I already rank for to find new keywords to write about? Because we’re going to be looking for search terms you’re ranking on, but not currently ranking in the top three. Beyond that, ranking for a term is only half the battle! You need to get clicks from the search results to your actual posts, and being in the top three or the new Position Zero […]

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When we originally launched the Mediavine Video Player, it started off as a click-to-play player only. It was a weird concept on the Internet….to only show a video to a user if they actually wanted to watch the video. Due to requests from our publishers and against our initial judgement, we eventually added a Google policy-compliant autoplay feature to the Mediavine Video Player. It would let you set videos to autoplay as long as they were above the fold, large enough, and not muted. We obviously saw our number of plays drastically increase, which made sense. Not every user wants to watch your awesome videos, but when you force every single user to, that’s clearly going to increase the numbers of “plays.” However, are those “plays” really views if the user isn’t actually watching the videos? I suppose it depends on the perspective you’re looking […]

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We know we’re not the only ad management company in town, and we’re more than okay with that. However, what we’re not okay with is the misinformation and incomplete pictures painted by some of those competitors. As the network of transparency, we’ve been as up front as possible about our revenue share since our inception. It’s been in our contract that all publishers signed, throughout our emails, posted on our website, and in our help articles. Our revenue share is transparent here at Mediavine, and it’s equal for all our publishers. On deals run through our ad server, it’s 70 percent to our publishers and 30 percent to Mediavine. On third party partnerships we run such as ZergNet, Chicory, and GumGum In-Image ads, it’s 80 percent to our publishers and 20 percent to Mediavine. Does that revenue share sound too low? We promise you it’s not, […]

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When we first launched AMP on our sites, we followed Google suggestions and split up our Google Analytics into two separate profiles – one for AMP and one for the rest of our web traffic. As a network, we recommended our publishers running AMP do the same. Unfortunately, this led to having to check two sources to get the complete view of your traffic. Even worse? For those of us addicted to Google RTA, our numbers weren’t nearly as exciting as they should be. Thanks to the fact Google recently shed some light on using “Data Source” to split out your AMP traffic from your regular mobile web, we’ve officially changed our recommendation for AMP analytics implementation as a network, and have already moved over our own blogs. Now with a single profile, you can get the big picture on how your overall traffic is doing with both […]

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We know. You’re here because you want to know what the average Mediavine RPM is, or what you’ll be making when you join the network. That’s a great question, and one anyone would be asking before they join a new, exclusive network like Mediavine. We’ll get there. But first.. What is RPM? RPM, or Revenue per mille, is the estimated earnings per every 1000 impressions. At Mediavine, since our switch to focusing on sessions, we calculate things based on a Session RPM. To calculate a Session RPM, you take your total earnings over a period of time divide them by the number of sessions during that period and multiply it by 1000, or in formula form: Session RPM = (Estimated earnings / Number of page views) * 1000 For example, let’s say over the last 30 days, you made $1200 and had 100,000 sessions. You […]

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Pre-roll video

At Mediavine, we offer the Mediavine Video Player to all of our bloggers. This allows publishers who create video content to upload videos in the dashboard, and have a free video player to run on their websites via a video embed code. We host the videos, transcode them, and serve them to your website’s readers at the highest quality we can based on Internet speed. We also help make monetize those views via our pre-roll advertisements.

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