Mediavine has always been obsessed with ad quality. After all, a single negative ad experience can ruin a user’s visit to your website, impacting both your short-term revenue and long-term growth potential.

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In the digital advertising world, DSP stands for Demand-Side Platform. In English, a Demand-Side Platform is cloud software that allows advertisers or ad agencies to purchase and manage digital ad campaigns, in real time, across millions of websites.

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Mediavine has always been a vocal advocate for, and ardent proponent of ad quality and balancing user experience with ad revenue.

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Since the very early days of Mediavine offering ad management solutions to publishers, ad quality has been a core focus and a top priority. From sandboxed SafeFrames preventing intrusive mobile redirects to our exclusive custom opt out settings, we’ve built many aspects of our technology specifically with ad quality in mind.

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As you’ve heard us mention before, Create offers amazing support for multiple Schema.org types, including several recognized by Google: Recipes, How-Tos and Carousels.

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If you’re a Mediavine publisher, chances are you’ve noticed the recent ramp-up of the Trellis hype machine. While we’ve discussed this exciting product at length in our social channels (Check out our Trellis Facebook Live with Publisher Engineering Manager Jordan Cauley), and at our conference last week, we’ve yet to officially announce Trellis on our website.

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We’ve talked a lot about how the Mediavine Video Player helps monetize videos, but did you know that if used correctly, it can also be a SEO tool that boosts your search engine results? So how does that work? How can you optimize the player for SEO? Glad you asked!

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Create was one of the first plugins to support the How To Schema.org markup, and has for nearly a year. Google only began officially recognizing How-To Schema last month, however.

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When Google added calories as a recommended field and began issuing warnings in both its structured data tools and Google Search Console, most food bloggers became aware that their content’s nutrition facts and SEO were linked in some way. Today, we want to discuss exactly how nutrition facts impact SEO, how to generate them and how to optimally include them on your pages. We’ll also speculate a little on how Google may be using them, now and in the future. Schema.org and Structured Data First, we need to discuss what Schema.org is. Schema is a way to communicate your structured data to Google. It’s a computer language, generally written in JSON-LD, that allows Google to parse things about your site. For food bloggers, this is generally handled by recipe cards like Create. Google’s official stance is that this data, or the use of Schema.org, doesn’t […]

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Mediavine Video Settings: How They Help RPM, SEO & User Experience Alike

When uploading a video or editing an existing one in the Mediavine dashboard, you’re presented with a series of settings which can impact monetization, SEO and user experience. Our support team is frequently asked how these various video properties function, and what exactly something like video keywords has to do with SEO and advertising.

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