Viewability is one of the biggest digital ad trends of the last several years. So what is ad viewability as it pertains to digital ads and how do you improve it? What is viewability? The authorities on digital ads, known as the Interactive Advertising Bureau or IAB, set the standard for viewability based on the Media Rating Council (MRC) measurement guidelines.

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What is Fill Rate?

In digital advertising, fill rate is defined as the number of ads served divided by the total number of ads requested. Written as a formula, it looks like this: Fill Rate = Ads Served / Ads Requested Why wouldn’t every ad request be served, making that figure 100% and eliminating the need to discuss it? There are several reasons, but the short version is a lack of ads for a particular user. Watch our Go For Teal video, What is Fill Rate?    Why would that be the case? In the world of header bidding, every request for an ad on a site is sold in a real time auction, and not every auction is going to have a valuable user. Let’s take a quick look at how header bidding works:  Why is that the case? Because in programmatic advertising, advertisers typically look at a combination […]

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We’re absolutely thrilled and honored that you’re considering entrusting your site’s monetization to Mediavine. However, we understand this is not a decision to take lightly. This is your income, after all. It’s in that vein that we’ve put together a list of the top Mediavine Reviews around from some of our publishers’ own sites as well as trusted review sources around the Internet.  Mediavine doesn’t have an affiliate program, so it’s especially flattering when our publishers take the time to write about their experience with us. Ready to get researching? Please check out the following Mediavine reviews: Mediavine Reviews on Facebook  The public-facing home of Mediavine is also home to some of the top Mediavine reviews you can read. Blogging 101: Mediavine Review by My Baking Addiction Jamie was our first publisher at Mediavine, so we thought it was fitting to list her review first […]

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Wondering about the requirements to become a publisher at Mediavine? You’ve come to the right place. Mediavine is for big bloggers and smaller publishers alike, placing a premium on original content and website quality. How do we define that, and do you qualify? Let’s break down the Mediavine requirements and application process: Mediavine Requirements For Traffic First among Mediavine requirements is the number most publishers, especially new ones, care about. Unlike other ad management services, we use sessions as our metric of choice, and require 25,000 sessions a month (usually around 30,000 pageviews), according to Google Analytics. We’ve found sessions to be the ideal metric for gauging how an audience interacts with a particular website, as well as its monetization potential. For further reading on the topic, see our recent guide explaining what is RPM and how Mediavine calculates it. Mediavine requirements include much more […]

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With the May 25 compliance date fast approaching, you’ve likely received several confusing emails from Google regarding how to ensure that Google Analytics is compliant with Global Data Protection Regulation (GDPR) for your users in the EU. Before we break this down for you, make sure you’ve read this helpful GDPR guide for publishers by attorney and guest blogger Jamie Lieberman of Hashtag Legal. We’ve also done two GDPR interviews with Jamie on Facebook Live, here and here, which you can watch on the Mediavine YouTube channel. Now that we’re all GDPR experts, let’s talk about how it affects Google Analytics … GDPR is primarily concerned with data collection as it pertains to user privacy, so Google Analytics — likely the place where you’re storing the most data about your users, even if you don’t realize it — is a great place to start on your roadmap […]

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gdpr compliance

The enforcement date of the European Union’s GDPR, or General Data Protection Regulation, is coming up in just a few short weeks on May 25, 2018. Many of you may be wondering why the digital advertising industry has been scrambling in recent months, and you’re only hearing about this now. The advertising industry initially believed it would be exempt from the “opt in” requirement of these new regulations due to the legitimate interest clause in GDPR. Ultimately, however, Google and other industry giants determined that in order to take user privacy and the GDPR seriously, we must go further. Long story short: Making sure your digital ads are GDPR compliant will take some work. Before we dive into details, an important caveat: I am not a lawyer. Nothing in this blog post or video should be considered legal advice. If you need legal advice, please […]

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Let’s cut right to the chase: It’s time for every Mediavine publisher to go SSL. This July, with Chrome Version 68, Google will begin marking non-SSL sites – or sites beginning with http:// instead of https:// – as “Not Secure” at the top of the address bar. As of right now, secure sites get a nice green lock logo and the word “Secure” in green. It makes users feel good. Non-secure sites merely lack these indicators. This summer, that will change as non-secure URLs will be labeled “Not Secure” in the address bar … which certainly won’t make users feel good. The solution? GO SSL. First, the briefest of overviews: SSL (for Secure Sockets Layer) is a security protocol for establishing encrypted links between a web server and browser. SSL technology ensures that all data transmitted between a web server and browser – including advertising […]

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As our publishers may have already noticed, we’ve changed up our signature health checks in your dashboard. Like everything else at Mediavine, they’re going teal. For those unfamiliar with Mediavine, our health checks involve red, yellow, and green lights which indicate how well a website is performing in various areas. Each health check has an excellent help article dedicated to it. Underneath each figure, you can click a link to read more about what we’re testing in that area. The idea behind this is that on a daily basis, we are testing things under your control, while offering information on how to fix and improve each individual score. Now, in addition to the existing red, yellow and green, we’ve now added a fourth level for publishers to go beyond healthy and maximize their site’s earning potential. That level is teal. (Would you expect otherwise?!) Our latest […]

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Robots.txt, also known as the Robots Exclusion Standard or Robots Exclusion Protocol, is a text file used by websites to tell web crawlers which pages of their sites can be indexed. Translation? Google is actually reading your site via a computer program, or a crawler, which follows each link on a page to figure out which page(s) to crawl next. As it continues to crawl, you can almost visualize how it becomes a web of links. Spiders crawl the web. You get it. But how is Robots.txt important? You may have links to pages such as your login page, admin page, or even more private information on your site without realizing it – data Google is crawling and displaying to searchers. Robots.txt is a boring old plain text file that the crawler downloads before making its way through the rest of your site. After you […]

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Mediavine In-Content Ads

As Mediavine publishers know, in-content advertisements have been a major part of our strategy from the day we entered the ad management business. Just a few years ago, the competition focused solely on sidebar ads, and it was borderline blasphemy to consider advertising within websites’ content. However, we stuck to our guns, our original group of content creators agreed to allow ads inside their content, and it paid off handsomely. Why are in-content ads so effective? 1. They’re more engaging When we run an ad, we do so with three “clients” – our publishers, our publishers’ readers, and the advertisers themselves – in mind. The latter, which pays the bills, expects results. What ultimately keeps advertisers coming back to Mediavine publishers to buy more inventory are those results, measured by viewability and engagement. Ensuring viewable ads is fairly simple with our methodology, but the second […]

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