Nearly a year in the making, Mediavine’s new ad tech, or Script Wrapper 2.0, is officially live! Uh… What the Heck is the Script Wrapper? The script wrapper is our core piece of advertising technology, allowing us to deliver billions of ad impressions across thousands of websites and continually optimize them. In the simplest of terms, it’s what optimizes placements on your page, runs real-time auctions, and ultimately tells our ad server, Google Ad Manager, what ad to serve and where. Mediavine’s Script Wrapper also does a lot more behind the scenes. We won’t divulge (or bore you with) the details of the secret sauce, but it lets us simultaneously optimize ads on individual site, placement, and user levels. In short, it’s a pretty complex and important piece of code, and after three years of serving ads, we determined that our old Script Wrapper, 1.0, […]

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If you’re signed up for Google Search Console, you may have recently received an email from Google pertaining to mobile-first indexing. First, if you haven’t signed up for Google Search Console, do so IMMEDIATELY. Previously known as Webmaster Tools, Google Search Console allows Google to communicate with you directly and offer awesome free tools to improve your rankings! Now that we got the GSC plug out of the way, on to the questions everyone has: Why did you get that email, what do you do, and what the heck does it mean?     What is Mobile-First Indexing? Mobile-first indexing was actually launched in March of 2018 by Google. The premise, put simply: Before this product launch, the Google crawler would download the desktop version of your site and use that for the indexing of your content. Now, since a vast majority of Google users are on […]

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Just last week, we talked about the advantages of writing shorter paragraphs and shorter sentences when it comes to producing content that will maximize your RPM. But to be clear, that doesn’t mean shorter articles. If there’s one pitfall we often see on the content front, it’s that publishers simply don’t have enough of it. More is more when it comes to words. If you create only short form content, you’re not going to have the same level of user engagement — or opportunities for ad placements — than you could with long-form content. So how long is long form content? This is not an exact science by any means, but amazingly, high school teachers and SEO experts alike generally agree on a minimum of 500 words. 500 words? That’s way too many! If this 500-word goal seems too daunting, then you may need to rethink […]

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If you’ve been following my recent articles on how to improve your RPM, then hopefully by now you have a nice large, mobile-friendly font size and line height. Now that your increased font size and spacing have optimized your text for readability and earning potential, it’s time to do the same for the content itself. What do we mean by that? Writing for the web is not the same as writing for print, and so unless you’re really, really young, that means it’s a lot different than what you were taught in school. You may be surprised to learn that according to usability studies, when presented with a 500-word article, users will read at most 28 percent, but more likely 20 percent. So what do you do if audiences are skimming and only reading 20 percent of your content? You write and design your content for an […]

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line height

I know what you’re thinking. Another post about optimizing the words and spacing in your content after last week’s novel on why you should increase font size?  Yes. Line Height is worth its own article. Another oft-overlooked aspect of CSS and website design, line height can have a big impact on your site’s readability, user experience and monetization. It also goes hand-in-hand with font size, as you’ll need to make sure your line height matches your new font size if you made that adjustment last week. This is crucial, as increasing font size alone, without taking into account line height, can potentially backfire and hurt your user experience. What is Line Height? Line height is what it sounds like: The spacing between lines of text on your site. Much like font size, in CSS, line height can be measured in multiple units such as px, […]

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One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website’s user experience, SEO and RPM may surprise you: Increasing your font size.   We say it’s quick because it should require one easy change to your theme’s settings page, or a few adjustments to your stylesheet, to make this site-wide improvement. Much of the advice we normally give publishers is on a per-post or a per-page basis, which could require a lot of work on a lot of content over time. This site-wide tweak is quick and easy … relatively speaking. We can’t just tell you what settings to change, as font size is a little more technical than one-size-fits-all. The Internet is very different than the world of print or word processors in every respect, and fonts are no different. It’s important to define font size in […]

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Video header bidding

Having published a guide to Mediavine video content capabilities last week, today we’re breaking down how things work under the hood for every video unit that’s sold on your site. As we’ve said more than a few times, 2018 is the year of video at Mediavine, and like our display and native ads, we use header bidding to get the most out of our publishers’ inventory.  Similar to how display and native ads are served, video header bidding is an auction of auctions, with winning bids from our ad partners’ independent auctions competing in one meta auction.  We’re explaining it in today’s installment of our Go For Teal video series:  The winner of the winners gets to serve the ad, generating the most revenue through competition. However, unlike with display and native ads, video header bidding is not commonplace, so we’re unique in that we’ve been […]

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how many images should go in a blog post?

A frequent question we’re asked by Mediavine publishers is how many images you should run in a particular post. Short answer: As many as you possibly can. Okay, that was lame. We can do better: As many as your content will justify. Okay, still lame, but the takeaway is that we can’t tell you a one-size-fits-all number. Every site is different and each type of content is going to justify a different number of images. What we can tell you is that as long as you’re providing the best user experience, there is no limit to the number of photos you should run. The final total should be determined by the content you’re creating and the images you’re producing or licensing. So aim big. While we generally recommend a minimum of 4-6 images for long-form content, the goal should always be as many as you […]

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Viewability is one of the biggest digital ad trends of the last several years. So what is ad viewability as it pertains to digital ads and how do you improve it? What is viewability? The authorities on digital ads, known as the Interactive Advertising Bureau or IAB, set the standard for viewability based on the Media Rating Council (MRC) measurement guidelines.

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What is Fill Rate?

In digital advertising, fill rate is defined as the number of ads served divided by the total number of ads requested. Written as a formula, it looks like this: Fill Rate = Ads Served / Ads Requested Why wouldn’t every ad request be served, making that figure 100% and eliminating the need to discuss it? There are several reasons, but the short version is a lack of ads for a particular user. Watch our Go For Teal video, What is Fill Rate?    Why would that be the case? In the world of header bidding, every request for an ad on a site is sold in a real time auction, and not every auction is going to have a valuable user. Let’s take a quick look at how header bidding works:  Why is that the case? Because in programmatic advertising, advertisers typically look at a combination […]

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