- 07 Nov
Eric Hochberger
Yes, Create fans, you read that headline correctly. Create now features a Jump to Recipe button. We know we’ve encouraged you not to use a jump button to skip your content in the past for ad performance reasons. However, we’re aware that there’s a growing movement to adopt this feature for a better user experience. So what made Mediavine finally roll out a Jump to Recipe button — or “Jump to Card” button, as we’re calling it, since its function is the same for bloggers in any space — after years of opposition? We don’t add features for the sake of adding features, but to fully solve a problem. The problem with this case is that many users really want a way to jump directly to your most valuable content. That content would likely be your recipe, if you’re a food blogger, or your How-To […]
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- 07 Nov
As I teased at our Chicago conference in June, Mediavine has been working on a WordPress plugin to optimize websites for social sharing and newsletter signups without slowing anything down. Today, we’re excited to announce that Grow by Mediavine is finally available in the WordPress plugin directory, where you may be surprised to see that it already has 80,000 active installations. Which leads us to a second, related announcement: Mediavine recently completed its acquisition of Social Pug and Optin Hound from DevPups, and these plugins are now Grow. Why did we go this route, rather than building it from scratch? In short, because of you. It’s this blogging community that helped build Mediavine, and Social Pug has become the de facto social sharing button that our publishers have been installing. There’s a reason it has 80,000 installs. Because it works. In developing Trellis, […]
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- 09 Oct
On Monday, Google added two pretty big video features to Google Search Console. Under Enhancements, you’ll now get a report on any videos marked up in Schema.org and parsed by Google, as well as the ability to see how your videos are helping your search appearances. What does that mean and how can you use these features to improve SEO? Glad you asked! 1. Video Enhancement report If you’re a publisher running an SEO-friendly video player (such as the Mediavine Video Player) which outputs Schema.org markup, you’ll now see a list of pages in which Google has found video content. This report is designed to help you debug videos that are marked up for Google, ensuring that they’re “Valid” and that you’re sending through as much meta information as possible. Meta information is data about a video such as a description, its length, and other […]
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- 07 Oct
Realizing that content creators and consumers are increasingly living in a mobile-first world, Google launched its AMP (Accelerated Mobile Pages) project over four years ago now. With a goal of speeding up mobile pages and improving the experience for publishers and readers, AMP is great in concept.
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- 19 Sep
- 32 Comments
Wondering about the requirements to become a publisher at Mediavine? You’ve come to the right place. Mediavine is for big bloggers and smaller publishers alike, placing a premium on original content and website quality. How do we define that, and do you qualify? Let’s break down the Mediavine requirements and application process: Mediavine Application Requirements Mediavine requires 25,000 sessions a month (usually around 30,000 pageviews), according to Google Analytics. Unlike other ad management services, we use sessions as our metric of choice. (And here’s why.) In short, we’ve found sessions to be the ideal metric for gauging how an audience interacts with a particular website, as well as its monetization potential. For further reading on the topic, see our recent guide explaining what is RPM and how Mediavine calculates it. Mediavine requirements include much more than just session totals, however. So what else are we […]
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- 17 Sep
Back in late 2017, the Interactive Advertising Bureau (IAB) released Ads.txt to increase transparency and fight ad fraud. By clearly revealing the authorized sellers for a publisher’s inventory, it became the industry standard in this regard. Two years later, the IAB is introducing a similar concept, Sellers.json, for the exchange side of the online ad industry.
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- 11 Sep
Six months after announcing an overhaul of its auction dynamics, Google has finally begun moving most traffic from a second price auction to a first price auction in Google Ad Exchange, Google Ad Manager, and other ad products. What does that even mean? How will it impact Mediavine publishers and the industry in general? We’re here to break it down.
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- 09 Sep
We’re often asked by publishers where the Mediavine Video Player should be placed to deliver the best performance: in the content or within the recipe/how-to card. As always, there are multiple factors to consider when determining the ideal placement (and how we’re defining placement itself, which we’ll get to momentarily), and they’re the usual suspects: SEO, user experience and, of course, revenue.
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- 30 Aug
- 6 Comments
One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website’s user experience, SEO and RPM may surprise you: Increasing your font size.
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- 26 Aug
When parsing content, Google has a tougher time with video than with text or even images. For this reason, it provides multiple ways for publishers to present their video content. The Mediavine Video Player makes SEO a top priority. By default, we output Schema.org markup via JSON-LD for any manually embedded video, with no work needed from you on any platform. There’s another way to indicate video content to Google, though, using what’s called a video sitemap. We’re proud to announce, as of today, the release of a new feature that automatically builds Google Video Sitemaps for Mediavine videos. What is a Sitemap? A sitemap is a computer document generated in XML. Using sitemap standards, it directs search engines such as Google, Microsoft Bing and Yahoo to where your content is. Although search engines are pretty good at following links on page, sitemaps are used […]
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