On Monday, Google added two pretty big video features to Google Search Console. Under Enhancements, you’ll now get a report on any videos marked up in Schema.org and parsed by Google, as well as the ability to see how your videos are helping your search appearances. What does that mean and how can you use these features to improve SEO? Glad you asked! 1. Video Enhancement report If you’re a publisher running an SEO-friendly video player (such as the Mediavine Video Player) which outputs Schema.org markup, you’ll now see a list of pages in which Google has found video content. This report is designed to help you debug videos that are marked up for Google, ensuring that they’re “Valid” and that you’re sending through as much meta information as possible. Meta information is data about a video such as a description, its length, and other […]

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Realizing that content creators and consumers are increasingly living in a mobile-first world, Google launched its AMP (Accelerated Mobile Pages) project over four years ago now. With a goal of speeding up mobile pages and improving the experience for publishers and readers, AMP is great in concept.

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Wondering about the requirements to become a publisher at Mediavine? You’ve come to the right place. Mediavine is for big bloggers and smaller publishers alike, placing a premium on original content and website quality. How do we define that, and do you qualify? Let’s break down the Mediavine requirements and application process: Mediavine Application Requirements Mediavine requires 25,000 sessions a month (usually around 30,000 pageviews), according to Google Analytics. Unlike other ad management services, we use sessions as our metric of choice. (And here’s why.) In short, we’ve found sessions to be the ideal metric for gauging how an audience interacts with a particular website, as well as its monetization potential. For further reading on the topic, see our recent guide explaining what is RPM and how Mediavine calculates it. Mediavine requirements include much more than just session totals, however. So what else are we […]

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Back in late 2017, the Interactive Advertising Bureau (IAB) released Ads.txt to increase transparency and fight ad fraud. By clearly revealing the authorized sellers for a publisher’s inventory, it became the industry standard in this regard. Two years later, the IAB is introducing a similar concept, Sellers.json, for the exchange side of the online ad industry.

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Six months after announcing an overhaul of its auction dynamics, Google has finally begun moving most traffic from a second price auction to a first price auction in Google Ad Exchange, Google Ad Manager, and other ad products. What does that even mean? How will it impact Mediavine publishers and the industry in general? We’re here to break it down.

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We’re often asked by publishers where the Mediavine Video Player should be placed to deliver the best performance: in the content or within the recipe/how-to card. As always, there are multiple factors to consider when determining the ideal placement (and how we’re defining placement itself, which we’ll get to momentarily), and they’re the usual suspects: SEO, user experience and, of course, revenue.

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One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website’s user experience, SEO and RPM may surprise you: Increasing your font size.

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When parsing content, Google has a tougher time with video than with text or even images. For this reason, it provides multiple ways for publishers to present their video content. The Mediavine Video Player makes SEO a top priority. By default, we output Schema.org markup via JSON-LD for any manually embedded video, with no work needed from you on any platform. There’s another way to indicate video content to Google, though, using what’s called a video sitemap. We’re proud to announce, as of today, the release of a new feature that automatically builds Google Video Sitemaps for Mediavine videos.  What is a Sitemap? A sitemap is a computer document generated in XML. Using sitemap standards, it directs search engines such as Google, Microsoft Bing and Yahoo to where your content is. Although search engines are pretty good at following links on page, sitemaps are used […]

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Mediavine has always been obsessed with ad quality. After all, a single negative ad experience can ruin a user’s visit to your website, impacting both your short-term revenue and long-term growth potential.

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In the digital advertising world, DSP stands for Demand-Side Platform. In English, a Demand-Side Platform is cloud software that allows advertisers or ad agencies to purchase and manage digital ad campaigns, in real time, across millions of websites.

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