Ad Viewability

One of the biggest digital ad trends in 2016 was all about viewability. So what is ad viewability as it pertains to digital ads and how do you improve it? The authorities on digital ads, known as the Interactive Advertising Bureau or IAB, has set the standard for viewability based on the Media Rating Council (MRC) measurement guidelines. To save you from reading the 14-page MRC Desktop Viewable Impression Guideline as well as the 19-page MRC Mobile Viewable Impression Guideline, we’ll give you the executive summary: For standard IAB display ads such as a 300×250 and 728×90 banner, the ad must be loaded and have 50% of its pixels in view post-render on the screen in a focused window/tab for at least 1 second. Translation: Half of the ad must be seen by an active user for 1 second. For ads larger than 242,500 pixels, or […]

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Happy New Years from Mediavine!

As 2016 and this Q4 comes to a close, we wanted to thank everyone for an incredible year. This past year has seen explosive growth for the network. As a business built entirely on word of mouth, with absolutely no outbound marketing, we know that’s because of all of you. We can’t say it enough. Thank you all for continuing to speak so kindly of us on your blogs, in Facebook groups and in private to your friends. You have truly made this network what it is. Okay, sappiness is over. I blame the holidays and this time of the year, which inspires reflection (and sappiness). Now on to a slightly less fun thing to talk about; Quarter 1, and January. As many of our veteran bloggers know, with Q4 coming to a close, it also means the end of year advertising budgets are depleted. All […]

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blog-image

For nearly two years, Mediavine has supported SSL ads, but has never encouraged publishers run them. In fact, our company stance was to gently discourage a blogger from going full site SSL if they were primarily a content site, and not actively collecting sensitive information that would require a secure connection (like selling something that needed to collect credit card information). Why? When you run an SSL site, all resources on a site must be SSL compatible and that includes the advertisements. When you run our script wrapper securely, only secure ads are eligible to serve. With a decrease in available advertisements, there’s less competition for your ad spots. Less competitions ultimately means lower CPMs. We saw results as drastic as a 10-30% lower, when we first began supporting SSL. Because this is just as important for our own sites as it is our publishers, we’re constantly […]

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mediavine-amp-2

Mediavine is proud to announce that we are now an official AMP ad network and that we’ll be working with our publishers to all adopt AMP soon! What… What is AMP? For those of you not as obsessed with Google as us, AMP, or the The Accelerated Mobile Page (AMP) Project is an open source initiative led by Google that’s trying to make the web a lot faster. For the non-programmers out there, you can look at AMP as an upgraded version of HTML when creating your mobile pages. For the geeks, you can read about the full spec at AMP Project. AMP is designed to be lightening fast and able to be stored in Google’s cache so your pages are served instantly to users across the world. As part of their speed quest, Google and the AMP project had to limit third party scripts and […]

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a-better-pin-hack

Do you provide collage or long pins for your readers? Are you hiding them from your blog post, so that they only show when someone attempts to pin? At Mediavine, we recently found out a lot of our bloggers out there are using hidden images to accomplish this goal. The problem with using a hidden image for Pinterest is that it still slows down your website. The browser will still load this image, even if it’s “hidden”. And most of the time, these images are huge. Not just in dimensions, but in actual download size, because they’re large, long pins with high resolution. That means that a hidden image can be real drag on your site’s initial load time. Google doesn’t like that. Site speed is more important than ever, now that users are coming to your site more and more on mobile devices. It’s […]

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programmatic

At Mediavine, we call ourselves a programmatic-first network. A lot of people ask us what that means, so we’re here to explain. Before we dive into the more nuanced aspects about what we do in the programmatic space, we thought we’d start with the most basic question. What is programmatic advertising? Programmatic advertising is the purchasing of digital advertising using computer software. Wait, wouldn’t that be all digital advertising? You’d think. However, digital advertising today is still done with a combination of direct sales and programmatic advertising. Direct Sales Direct sales are sort of what they sound like. An advertiser, through an ad agency, worked directly with a publisher to purchase ad space. It required multiple steps and human beings. If Walmart wants to buy an advertisement on your site using a direct buy, there’s a whole lot of back and forth. Paperwork called an RFP, […]

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