- 09 Dec
Eric Hochberger
It’s no secret here at Mediavine that we’re obsessed with video. After all, we’ve dubbed this the year/decade/century of video. Hyperbole aside, we can’t overstate the incredible potential video has for publishers. With its ability to engage users and show off your content, video can earn you much higher CPMs than display ads – potentially up to 30% increases in RPM. But it’s also no secret that video is … hard. The best user experience is, without a doubt, creating a unique video for each post on your website. We realize that this goal is simply not realistic, given that video is so time consuming, so … That’s Why We Invented the Featured Video The idea behind the Featured Video is simple. First, you select one of your existing Mediavine videos to be your Featured Video. Then, on your individual blog posts, you can embed […]
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- 05 Dec
Chances are a lot of you have heard the acronym CCPA in the news lately. If you haven’t, well, now you have. What is CCPA and why should you care? Glad you asked. The California Consumer Privacy Act, or CCPA, is a privacy and consumer protection bill (AB-375) for residents of California. It officially goes into effect on January 1, 2020. CCPA regulations are designed to enhance privacy and data protection for California residents, much like the EU’s General Data Protection Regulation (GDPR) last year. What is CCPA? Is it the same as GDPR? CCPA is in many ways similar to the GDPR, which went into effect in the European Union in mid-2018. However, there are significant differences beyond the obvious geographical ones. The key takeaways for Mediavine publishers are as follows: CCPA is opt-out Unlike GDPR, CCPA regulations are structured on an “opt-out” basis. […]
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- 27 Nov
As the programmatic advertising ecosystem evolves and becomes increasingly efficient, it’s also becoming more consolidated, and rapidly so. While more efficient markets have many obvious benefits, the downside of consolidation is that more than a few companies are crowded out. This week, IgnitionOne – along with Netmining, one of its properties and itself a programmatic solutions provider – became such a casualty. What is IgnitionOne? How did it go out of business? IgnitionOne is a DSP that has been around since 2004. (See our article on what is a DSP for the basics on how they work.) Fifteen years in ad tech makes IgnitionOne, which wholly owns Netmining, one of the early pioneers in the ad tech space. What brought about its downfall in 2019? In a letter to shareholders last week, IgnitionOne announced it sold its last assets and would “ultimately dissolve the company.” […]
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- 22 Nov
- 2 Comments
What is Q4 and what does it have to do with digital advertising? Short for quarter four, Q4 is common shorthand for the fourth quarter of the calendar year – October, November and December. Also known as the three months when the magic happens. If you’ve been at this for awhile or are even slightly familiar with how ad revenue changes by season, you probably know that a large portion of advertising spend occurs during the fourth quarter. Advertisers pay more for impressions as demand increases, making publishers more money. Average CPMs, fill rate and therefore, RPMs, are typically the highest of the year. Why does advertising demand increase in Q4? There are several factors that contribute to increased advertising demand in Q4. The two biggest: 1. Budgets are tied to calendar years Many (probably the majority) of advertising budgets are allocated for calendar years, […]
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- 21 Nov
Mediavine’s goal has always been to help publishers maximize the revenue they’re earning from advertisers, helping them build sustainable businesses while doing the same for ourselves. In the last few years, as the online advertising ecosystem has evolved, so has the way we calculate and allocate our revenue share. With over 5,800 live sites, we’ve reevaluated this once again. Two years ago, we raised revenue shares significantly for our publishers, because as websites reach a certain number of impressions, many of our internal costs decrease on a relative basis. Today, we’re adding another impression goal to accelerate the earning process right in time for the peak of Q4 advertising spend. This new impression goal increases revenue shares to 82.5% for publishers producing 10 million ad impressions over 30 days, offering an additional incentive and extra revenue to fuel growth. As a refresher, Mediavine’s revenue […]
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- 07 Nov
Yes, Create fans, you read that headline correctly. Create now features a Jump to Recipe button. We know we’ve encouraged you not to use a jump button to skip your content in the past for ad performance reasons. However, we’re aware that there’s a growing movement to adopt this feature for a better user experience. So what made Mediavine finally roll out a Jump to Recipe button — or “Jump to Card” button, as we’re calling it, since its function is the same for bloggers in any space — after years of opposition? We don’t add features for the sake of adding features, but to fully solve a problem. The problem with this case is that many users really want a way to jump directly to your most valuable content. That content would likely be your recipe, if you’re a food blogger, or your How-To […]
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- 07 Nov
As I teased at our Chicago conference in June, Mediavine has been working on a WordPress plugin to optimize websites for social sharing and newsletter signups without slowing anything down. Today, we’re excited to announce that Grow by Mediavine is finally available in the WordPress plugin directory, where you may be surprised to see that it already has 80,000 active installations. Which leads us to a second, related announcement: Mediavine recently completed its acquisition of Social Pug and Optin Hound from DevPups, and these plugins are now Grow. Why did we go this route, rather than building it from scratch? In short, because of you. It’s this blogging community that helped build Mediavine, and Social Pug has become the de facto social sharing button that our publishers have been installing. There’s a reason it has 80,000 installs. Because it works. In developing Trellis, […]
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- 09 Oct
On Monday, Google added two pretty big video features to Google Search Console. Under Enhancements, you’ll now get a report on any videos marked up in Schema.org and parsed by Google, as well as the ability to see how your videos are helping your search appearances. What does that mean and how can you use these features to improve SEO? Glad you asked! 1. Video Enhancement report If you’re a publisher running an SEO-friendly video player (such as the Mediavine Video Player) which outputs Schema.org markup, you’ll now see a list of pages in which Google has found video content. This report is designed to help you debug videos that are marked up for Google, ensuring that they’re “Valid” and that you’re sending through as much meta information as possible. Meta information is data about a video such as a description, its length, and other […]
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- 07 Oct
Realizing that content creators and consumers are increasingly living in a mobile-first world, Google launched its AMP (Accelerated Mobile Pages) project over four years ago now. With a goal of speeding up mobile pages and improving the experience for publishers and readers, AMP is great in concept.
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- 19 Sep
- 32 Comments
Wondering about the requirements to become a publisher at Mediavine? You’ve come to the right place. Mediavine is for big bloggers and smaller publishers alike, placing a premium on original content and website quality. How do we define that, and do you qualify? Let’s break down the Mediavine requirements and application process: Mediavine Application Requirements Mediavine requires 25,000 sessions a month (usually around 30,000 pageviews), according to Google Analytics. Unlike other ad management services, we use sessions as our metric of choice. (And here’s why.) In short, we’ve found sessions to be the ideal metric for gauging how an audience interacts with a particular website, as well as its monetization potential. For further reading on the topic, see our recent guide explaining what is RPM and how Mediavine calculates it. Mediavine requirements include much more than just session totals, however. So what else are we […]
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