On Monday, Google added two pretty big video features to Google Search Console. Under Enhancements, you’ll now get a report on any videos marked up in Schema.org and parsed by Google, as well as the ability to see how your videos are helping your search appearances. What does that mean and how can you use these features to improve SEO? Glad you asked! 1. Video Enhancement report If you’re a publisher running an SEO-friendly video player (such as the Mediavine Video Player) which outputs Schema.org markup, you’ll now see a list of pages in which Google has found video content. This report is designed to help you debug videos that are marked up for Google, ensuring that they’re “Valid” and that you’re sending through as much meta information as possible. Meta information is data about a video such as a description, its length, and other […]

When parsing content, Google has a tougher time with video than with text or even images. For this reason, it provides multiple ways for publishers to present their video content. The Mediavine Video Player makes SEO a top priority. By default, we output Schema.org markup via JSON-LD for any manually embedded video, with no work needed from you on any platform. There’s another way to indicate video content to Google, though, using what’s called a video sitemap. We’re proud to announce, as of today, the release of a new feature that automatically builds Google Video Sitemaps for Mediavine videos.  What is a Sitemap? A sitemap is a computer document generated in XML. Using sitemap standards, it directs search engines such as Google, Microsoft Bing and Yahoo to where your content is. Although search engines are pretty good at following links on page, sitemaps are used […]