With the May 25 compliance date fast approaching, you’ve likely received several confusing emails from Google regarding how to ensure that Google Analytics is compliant with Global Data Protection Regulation (GDPR) for your users in the EU. Before we break this down for you, make sure you’ve read this helpful GDPR guide for publishers by attorney and guest blogger Jamie Lieberman of Hashtag Legal. We’ve also done two GDPR interviews with Jamie on Facebook Live, here and here, which you can watch on the Mediavine YouTube channel. Now that we’re all GDPR experts, let’s talk about how it affects Google Analytics … GDPR is primarily concerned with data collection as it pertains to user privacy, so Google Analytics — likely the place where you’re storing the most data about your users, even if you don’t realize it — is a great place to start on your roadmap […]

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gdpr compliance

The enforcement date of the European Union’s GDPR, or General Data Protection Regulation, is coming up in just a few short weeks on May 25, 2018. Many of you may be wondering why the digital advertising industry has been scrambling in recent months, and you’re only hearing about this now. The advertising industry initially believed it would be exempt from the “opt in” requirement of these new regulations due to the legitimate interest clause in GDPR. Ultimately, however, Google and other industry giants determined that in order to take user privacy and the GDPR seriously, we must go further. Long story short: Making sure your digital ads are GDPR compliant will take some work. Before we dive into details, an important caveat: I am not a lawyer. Nothing in this blog post or video should be considered legal advice. If you need legal advice, please […]

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Let’s cut right to the chase: It’s time for every Mediavine publisher to go SSL. This July, with Chrome Version 68, Google will begin marking non-SSL sites – or sites beginning with http:// instead of https:// – as “Not Secure” at the top of the address bar. As of right now, secure sites get a nice green lock logo and the word “Secure” in green. It makes users feel good. Non-secure sites merely lack these indicators. This summer, that will change as non-secure URLs will be labeled “Not Secure” in the address bar … which certainly won’t make users feel good. The solution? GO SSL. First, the briefest of overviews: SSL (for Secure Sockets Layer) is a security protocol for establishing encrypted links between a web server and browser. SSL technology ensures that all data transmitted between a web server and browser – including advertising […]

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As our publishers may have already noticed, we’ve changed up our signature health checks in your dashboard. Like everything else at Mediavine, they’re going teal. For those unfamiliar with Mediavine, our health checks involve red, yellow, and green lights which indicate how well a website is performing in various areas. Each health check has an excellent help article dedicated to it. Underneath each figure, you can click a link to read more about what we’re testing in that area. The idea behind this is that on a daily basis, we are testing things under your control, while offering information on how to fix and improve each individual score. Now, in addition to the existing red, yellow and green, we’ve now added a fourth level for publishers to go beyond healthy and maximize their site’s earning potential. That level is teal. (Would you expect otherwise?!) Our latest […]

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Robots.txt, also known as the Robots Exclusion Standard or Robots Exclusion Protocol, is a text file used by websites to tell web crawlers which pages of their sites can be indexed. Translation? Google is actually reading your site via a computer program, or a crawler, which follows each link on a page to figure out which page(s) to crawl next. As it continues to crawl, you can almost visualize how it becomes a web of links. Spiders crawl the web. You get it. But how is Robots.txt important? You may have links to pages such as your login page, admin page, or even more private information on your site without realizing it – data Google is crawling and displaying to searchers. Robots.txt is a boring old plain text file that the crawler downloads before making its way through the rest of your site. After you […]

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Mediavine In-Content Ads

As Mediavine publishers know, in-content advertisements have been a major part of our strategy from the day we entered the ad management business. Just a few years ago, the competition focused solely on sidebar ads, and it was borderline blasphemy to consider advertising within websites’ content. However, we stuck to our guns, our original group of content creators agreed to allow ads inside their content, and it paid off handsomely. Why are in-content ads so effective? 1. They’re more engaging When we run an ad, we do so with three “clients” – our publishers, our publishers’ readers, and the advertisers themselves – in mind. The latter, which pays the bills, expects results. What ultimately keeps advertisers coming back to Mediavine publishers to buy more inventory are those results, measured by viewability and engagement. Ensuring viewable ads is fairly simple with our methodology, but the second […]

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We’re excited to announce the release of an updated version of our custom video player, known as the Mediavine Video Player 2.0. As we’ve noted in our Go for Teal video series, we’re making 2018 the year of video at Mediavine, and the Video Player 2.0 is a big reason for that. The 2.0 version is still a custom built HTML5 video player based on the popular open source video framework, Video.js, much like our original 1.0 player. This is an update to the same player you’ve already hopefully been using on your site – the player that powers the patent-pending Mediavine Video Adhesion as well as the videos you embed in your posts. In fact, most publishers won’t even notice the difference thanks to our backwards-compatible embed codes that you already have in your posts. You’ll still be uploading videos to the same place […]

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We’re excited to announce some exciting changes to the loyalty program at Mediavine, which began in 2016 as a way to reward and thank the publishers that helped get us to where we are. Unfortunately, our system – designed around similar loyalty-type programs that essentially provide a cash-back reward at the end of the year – proved more complicated than expected. Another negative aspect we noticed was that some publishers felt “trapped” while waiting for their anniversary and its accompanying loyalty bonus. That was never our intention. We’re trying to reward, not trap publishers. If you’re unhappy with Mediavine, we want to make that right, not hold something like that over your head. That’s why we’re introducing our new, simplified loyalty program today. From this point forward, your loyalty bonus will be added to your revenue share each day, at the rate you’ve accrued over […]

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On our quest to hit 100 percent Ads.txt adoption at Mediavine, we’ve hit some snags along the way with sites on closed, hosted platform systems such as SquareSpace, Shopify and Wix. The issue? The Ads.txt spec requires that you upload a plain text file named ads.txt at the root of your domain. Example: https://thehollywoodgossip.com/ads.txt The issue with closed, hosted platforms like SquareSpace is that you don’t have the ability to upload a document to the root of your site. Luckily, our partners at Google were able to update Blogger to support an ads.txt file, but until other similarly closed systems implement a solution, we needed a workaround. How did we fix it? First, let’s look at a key aspect to the technical specs behind ads.txt. Ads.txt must be implemented at the root domain. Why is that so critical? Because most SquareSpace, Shopify, etc., sites are hosted at […]

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Coalition for Better Ads is already kind of a big deal, but it’s about to become an even bigger deal starting tomorrow, February 15, 2018, with the official launch of Chrome Ad Filtering. With this launch, Google will begin to block all ads, including non-Google AdExchange units, within Google Chrome on websites they determine to provide poor ad experiences per the guidelines set by the Coalition for Better Ads. So what does Google Chrome ad blocking mean to Mediavine publishers? We’ve put together a quick guide on what you need to do, what we’ve already done at Mediavine, and how the landscape will change going forward. What do Mediavine publishers need to do? First, verify all versions of your site for Google Search Console if you have not done so already. That includes the https:// URL of your site if you’re running SSL, and be […]

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