In late July, we launched a round of recipe card ad optimizations for users of WP Tasty and WP Recipe Maker that were previously exclusive to users of our flagship WordPress plugin Create. These tweaks resulted in anywhere from 50-100% increase in recipe card earnings for publishers and upwards of a 10% increase in Session RPMs for many food and how-to bloggers. However, as exciting as the earnings from these optimizations sound, they were ultimately marred by what was a less-than-ideal launch. This situation had us doing some internal reflection about our processes and long story short, we’ve taken steps to ensure this won’t happen again. 

From the beginning, the crux of Mediavine Ad Management has always been simple: Faster sites, better user experiences, fewer ads and more long-term revenue. Who wouldn’t want that? No one, which is why our competitors have resorted to marketing efforts centered around false promises that you can make even more money with fewer ads elsewhere. In reality, what happens when you leave Mediavine is very different. Instead of fewer ads, you’ll be running more of them. This is a proven fact. An average of 250-400% more. With all those extra ads, you might see some extra money in the very short term, but only at the expense of your reputation with ad exchanges and therefore your long-term earning potential. Let’s break down why Mediavine’s approach stands head and shoulders above the competition — and why solicitations attempting to lure publishers away are merely smoke and […]