Most publishers know that heading tags, like meta descriptions and page title tags, are a key component of a website’s content structure. But how much do they really matter for SEO, and how should you use them? Glad you asked, because that’s the focus of our SEO Like a CEO series today!

If you’ve been reading this blog at all lately, or following what’s going on in the blogging ecosystem more broadly, then you’ve probably heard a lot of talk about website accessibility. But what is accessibility as it pertains to the web?

If you’re familiar at all with SEO, chances are you’ve heard of the meta description. What you might be surprised to learn is how to write a great one — and that this still matters in 2020. The meta description is a hidden HTML attribute at the top of your web page. It might seem dated to those who have been at this awhile, but Google still recommends you use these. Google definitely still parses them, too. So today, we’re going to talk about how a meta description is used, its impact on your SEO and traffic and how to produce the best ones possible.

Page title, or title tags, is the single most important piece of on-page SEO you have control over. Is the pressure on? No, absolutely not.  Don’t stress because we’re going to teach you the rules of constructing SEO-optimized page titles, using all the advice we’ve given in Mediavine’s SEO Like A CEO series thus far.