In this week’s edition of the Mediavine SEO series, we’re asking you to stop what you’re doing for a few moments and consider a few hundred words about stop words. Terribly unfunny intros aside, what does that even mean?

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In this week’s installment of Mediavine’s SEO series, we’re taking our ongoing discussion of keywords to a whole new level. We began at the start, with the basics of what is a keyword — a more complicated question than many people might think.

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The term “cornerstone content” is frequently used when discussing search engine optimization methods, but what does it mean? I attempt to answer that, in a slightly different way than most others in this field, in today’s edition of the Mediavine SEO series.

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Every month, we receive hundreds of requests to start the Mediavine application process and many of those websites end up joining our growing publisher community. Some existing publishers have asked if the continued influx of members is somehow hurting their revenue. The answer is unequivocally no. If anything it’s actually helping.

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Previously in our SEO series, we talked about what a keyword is, what it isn’t and how to approach them. Today, we’re diving further into this subject with a discussion of long tail keywords. As their name implies, long tail keywords are the longer SEO keywords or keyphrases that you’re going to want to target as you grow your website. What is the long tail, anyway? Glad you asked. In statistics, the long tail refers to distributions with a heavy frequency of a small number of things and, by contrast, a lesser frequency of a greater number of things. Think of the distribution of Google searches like the following graph. At the front end you see the biggest keywords, and on the right side are the long tail, or more specific searches. The name is actually derived from how the data appears in visual form. […]

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It’s been a while since Mediavine last introduced a new ad unit. We typically spend our time optimizing existing ad units for top viewability and performance for publishers, increasing revenue without the need for additional ads on page.

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When it comes to SEO, keywords are everything. Fundamentally, keywords are what you think they are: The search terms, or key words, that you’re targeting — the lifeblood of web traffic.

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In the previous edition of Mediavine’s SEO series, we discussed the importance of external links, or links you send out to other websites. On the other side of the SEO coin, and perhaps even more fundamental to your longterm website health, are inbound links or backlinks. The terminology can be confusing.

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In today’s edition of the Mediavine SEO series, we’re going to delve into the role of the external link. What is an external link? It’s exactly what you think it is — an outbound link from your web page that points to a third-party site, or a different domain or sub-domain than your site.

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Welcome to another installment of the Mediavine SEO series, in which we break down the best practices for optimizing content as you build your website. SEO or search engine optimization, involves a little technical know-how, smart keyword usage, well-formatted content and making the best use of links. Links are mentioned more than anything else in the SEO starter guide, and are literally the foundation upon which search engine rankings are built.

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