In late July, we launched a round of recipe card ad optimizations for users of WP Tasty and WP Recipe Maker that were previously exclusive to users of our flagship WordPress plugin Create. These tweaks resulted in anywhere from 50-100% increase in recipe card earnings for publishers and upwards of a 10% increase in Session RPMs for many food and how-to bloggers. However, as exciting as the earnings from these optimizations sound, they were ultimately marred by what was a less-than-ideal launch. This situation had us doing some internal reflection about our processes and long story short, we’ve taken steps to ensure this won’t happen again. 

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While Create is used for a variety of schema types such as Lists and How-To cards, one of its core features has always been its recipe card. In addition to building a fast, beautiful and easy-to-use recipe card, we’ve spent three years making it the most ad-optimized card on Earth.

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They say you don’t get a second chance to make a good first impression. This is certainly true in the world of SEO as well as life. When a user first arrives on a page from search engines, the first impression is everything that loads in the first screen view.

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From the beginning, the crux of Mediavine Ad Management has always been simple: Faster sites, better user experiences, fewer ads and more long-term revenue. Who wouldn’t want that? No one, which is why our competitors have resorted to marketing efforts centered around false promises that you can make even more money with fewer ads elsewhere. In reality, what happens when you leave Mediavine is very different. Instead of fewer ads, you’ll be running more of them. This is a proven fact. An average of 250-400% more. With all those extra ads, you might see some extra money in the very short term, but only at the expense of your reputation with ad exchanges and therefore your long-term earning potential. Let’s break down why Mediavine’s approach stands head and shoulders above the competition — and why solicitations attempting to lure publishers away are merely smoke and […]

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We’re excited to announce the future of Grow. The Grow Social Pro plugin, which Mediavine rebranded after acquiring Social Pug, is fantastic. It offers the fastest sharing buttons among plugins, and we are extremely happy with it.

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Most publishers know that heading tags, like meta descriptions and page title tags, are a key component of a website’s content structure. But how much do they really matter for SEO, and how should you use them? Glad you asked, because that’s the focus of our SEO Like a CEO series today!

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In the past five years, Mediavine has grown beyond our wildest dreams. Mediavine Ad Management now represents over 7,500 sites, with thousands more applying every month. We are beyond grateful for the publishing community you’ve helped us build, and have reached the point in which changes are necessary to give our publishers the level of support they need and have come to expect from Mediavine. Our primary focus is, and always should be, on our existing customers. Given a major increase in application volume due to the global health crisis, that began to shift, which is not acceptable. Changes are inevitable in our industry, and these have been on our roadmap for some time, but like so many businesses, we’ve seen that roadmap accelerate rapidly due to Covid-19.

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What was long rumored is now official: Google is releasing a new ranking signal in 2021, called Page Experience. With this change effectively comes the phasing out of Google’s AMP requirements. This means that current search features exclusive to AMP (Accelerated Mobile Pages) like the Top Stories carousel will soon be available to regular, well-optimized mobile sites that meet the new requirements. Repeat: This is coming sometime in 2021, so there’s plenty of time to be ready. In the meantime, we’re here to help you prepare to optimize so you’re eligible for this critical Google search ranking change.

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Google recently launched a new section in Google Search Console for Guided Recipes. Already, publishers have received a wave of emails with warnings and errors to worry about regarding this.  What should you do in response? Let’s break down what’s happening and clear up any misconceptions.

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If you’ve been reading this blog at all lately, or following what’s going on in the blogging ecosystem more broadly, then you’ve probably heard a lot of talk about website accessibility. But what is accessibility as it pertains to the web?

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