Eric Hochberger, Author at Mediavine

19 Feb
Eric Hochberger

Optimize Ads for Desktop PageSpeed: The Second Part

Late last year, we launched our patent-pending, revolutionary page speed technology, appropriately named after its purpose: Optimize Ads for Mobile PageSpeed.

Mediavine 2019 Preview: Bigger, Better, Faster Stronger

Last year was a pretty incredible one at Mediavine. Briefly looking back on 2018, we launched Create by Mediavine, upgraded to new versions of our Video Player and the Mediavine Script Wrapper, surpassed 4,000 publishers and 50 employees.

Mediavine Video Player: Upgrading Prebid.js and What it Means

We love header bidding at Mediavine, especially video header bidding. Header bidding allows for a single auction and democratizes bids across our ad partners and exchanges.

Lazy Loading Video Player: Live & Ready to Speed Up Your Site!

We’re excited to announce that as of today, the Mediavine Video Player features automatic, built-in lazy loading for both existing and future video embeds!

21 Dec
Eric Hochberger

SEO and Ads: Fact vs. Fiction and How Mediavine Optimizes Both Together

When you think of SEO, you generally don’t think of ads. With good reason. By definition, advertising runs counter to the goals of optimizing for SEO, a process which relies on a focus on your content and user experience. However, as an ad management company that started as an SEO marketing firm, we have found the perfect balance, ensuring that the two can work together.

17 Dec
Eric Hochberger

Scroll to Play with Mediavine Sticky Video Player

>As many Mediavine publishers know, one of the features of the Mediavine video player is our highly-viewable, desktop video player which sticks in place on readers’ screens as they browse. Formerly called our “sticky video player,” this unit is now part of the standard features for the Mediavine video player and is one of the highest-paying ad units we offer. Better still? With the new Autoplay feature going live today, any Mediavine publisher running videos should be able to easily adopt and love this option even more.

Optimize Ads for Mobile PageSpeed: Introducing Our New Dashboard Setting

Despite phones getting faster and cellular connections improving by the day, optimal mobile page speed is far from guaranteed in this digital age. Many of us take reliable service and lightning speed for granted on our devices in big cities and in developed countries, but most of the world (and large swaths of the U.S.) is still dependent upon slower connections when accessing the Internet. Short story: Mobile page speed is still a thing – one that Google has doubled and tripled down on. The company announced in March that it would switch to mobile-first indexing of content. By July, it implemented its “Speed Update” everywhere, focusing on mobile users. But it’s December … Why Are We Bringing This Up Now? On November 12, Google upped the requirements of its PageSpeed Insights by using its open source tool, Lighthouse, and data from the Chrome User Experience Report to power […]

In-Content Ad Settings: Choose Wisely For Improved RPM and UX

Ever since we launched our new in-content ad logic as a Coalition for Better Ads partner, you’ve probably noticed a number of new additions to your Dashboard. Thanks to the in-content ad logic, Mediavine publishers have the ability to change ad density, the spacing between ads, and limits to the overall number of ads. Since no two websites are exactly alike, we like to give publishers as much control as possible, but we also understand that with more options come more questions. It’s tough to know the perfect settings for your site, which is why we’re breaking down what these settings do and offering some recommendations for different types of bloggers below. Ad Density & Frequency Explained Our in-content logic follows standards set by the Coalition for Better Ads in determining how often to insert advertisements into publishers’ content. In the fraction of a second when […]

Rethinking the Sidebar: Less is More For RPM & UX Alike

The sidebar is always one of the most obsessed-over components of web publishing, but as with everything else in the blogging world, times are changing. Ten years ago, the original iPhone had just been released. In 2018, desktop traffic is hard to come by. Upwards of 80% of your readers likely do so on mobile devices. In this mobile-first world, it’s time to rethink the sidebar once and for all. Mediavine has been at war with the sidebar for years. When we entered the ad management space in 2014, most sidebars were millions of widgets long and loaded with ads. We get it. Publishers and ad management companies alike were obsessed with desktop. More screen equals more ads, and websites would just keep adding widgets in a bid to balance the length of the sidebar with the length of their content. However, it’s time to […]