I know what you’re thinking. Another post about optimizing the words and spacing in your content after last week’s novel on why you should increase font size?  Yes. Line Height is worth its own article. Another oft-overlooked aspect of CSS and website design, line height can have a big impact on your site’s readability, user experience and monetization. It also goes hand-in-hand with font size, as you’ll need to make sure your line height matches your new font size if you made that adjustment last week. This is crucial, as increasing font size alone, without taking into account line height, can potentially backfire and hurt your user experience. What is Line Height? Line height is what it sounds like: The spacing between lines of text on your site. Much like font size, in CSS, line height can be measured in multiple units such as px, […]

One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website’s user experience, SEO and RPM may surprise you: Increasing your font size.   We say it’s quick because it should require one easy change to your theme’s settings page, or a few adjustments to your stylesheet, to make this site-wide improvement. Much of the advice we normally give publishers is on a per-post or a per-page basis, which could require a lot of work on a lot of content over time. This site-wide tweak is quick and easy … relatively speaking. We can’t just tell you what settings to change, as font size is a little more technical than one-size-fits-all. The Internet is very different than the world of print or word processors in every respect, and fonts are no different. It’s important to define font size in […]