It’s been a while since Mediavine last introduced a new ad unit. We typically spend our time optimizing existing ad units for top viewability and performance for publishers, increasing revenue without the need for additional ads on page.

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When it comes to SEO, keywords are everything. Fundamentally, keywords are what you think they are: The search terms, or key words, that you’re targeting — the lifeblood of web traffic.

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In the previous edition of Mediavine’s SEO series, we discussed the importance of external links, or links you send out to other websites. On the other side of the SEO coin, and perhaps even more fundamental to your longterm website health, are inbound links or backlinks. The terminology can be confusing.

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In today’s edition of the Mediavine SEO series, we’re going to delve into the role of the external link. What is an external link? It’s exactly what you think it is — an outbound link from your web page that points to a third-party site, or a different domain or sub-domain than your site.

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Welcome to another installment of the Mediavine SEO series, in which we break down the best practices for optimizing content as you build your website. SEO or search engine optimization, involves a little technical know-how, smart keyword usage, well-formatted content and making the best use of links. Links are mentioned more than anything else in the SEO starter guide, and are literally the foundation upon which search engine rankings are built.

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What is PageRank? PageRank is the original Google Search algorithm, written by Google co-founders Larry Page and Sergey Brin while at Stanford. To oversimplify its concept, PageRank uses links to evaluate the importance of pages and determine their ordering in search results.

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You know those words that appear in an html hyperlink, a.k.a. the link text between the opening <a> and closing </a>? That’s called the anchor text and it matters quite a lot.

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What is SEO? A term that’s become ubiquitous over the past two decades, yet remains largely misunderstood. SEO stands for Search Engine Optimization, which is the practice of optimizing content to appear higher in search engine results pages, or SERPs. SEO involves selecting the right keywords, properly formatting content, making the best use of links and a little bit of technical knowledge.

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Our industry evolves so rapidly that providing a concise roadmap for the year ahead is a challenging exercise. That said, we’ve got a lot in store as we begin this new decade. Here’s a preview of some of the big things you can expect from Mediavine in 2020, many of which we touched on at our Austin conference in November.

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If you’re reading this, you probably know what RPM is and how it’s calculated. What you may not know, given the complexity of the subject and sheer amount of noise surrounding it online, is how to improve it. Short answer: There is no short answer. In programmatic advertising, a combination of your audience, your content, your site speed, past ad performance and numerous other factors contribute to that final amount we as publishers all strive to increase. Looking for a quick fix or comparing individual websites (or ad management companies) trying to unlock the mystery are fruitless endeavors. There is no mystery. But there is a roadmap to success. Focus on your own site — specifically, your content — and you’ll be on the right track. This is a long-game strategy, but it works. Here are — count ’em — 25 ways to improve your […]

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