Last month, the IAB (Interactive Advertising Bureau) announced a new standard, ads.txt, to help fight ad fraud. As of today, Mediavine is proud to announce that we’d made it easy for our publishers to quickly adopt this standard via our Mediavine Control Panel WordPress Plugin or via our dashboard for other platforms. But first, because you asked … What is ads.txt? Similar to the infamous robots.txt file, it’s a “plain text” file that is hosted on your root domain, at the top level of your website, and it contains a list of authorized sellers of your advertising inventory. You can see an example here: https://www.thehollywoodgossip.com/ads.txt What’s the point of ads.txt? The ads.txt initiative was started to combat ad fraud and in particular, two main types – unauthorized reselling of your ad inventory through arbitration, and more importantly, ad fraud through misrepresentation or counterfeit ad impressions. Okay, […]

Mediavine is thrilled to announce that after being extensively vetted, and having exceeded rigorous qualification standards, we are officially a Google Certified Publishing Partner (GCPP). We have proven ourselves as trained experts in Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers, all of which are key to helping publishers meet their goals. In addition to that, we’ve achieved many things behind the scenes to make Google, and our growing number of publishers, successful: Consistently delivering over 70% viewability on ad impressions network-wide through Google policy-compliant custom ad units. Increasing average publisher site ad load times by over 200% through lazy loading and other custom built integrations. Offering Accelerated Mobile Pages (AMP) ad units. A custom video player monetized with Google’s Interactive Media Ads. Each of these items has long been a priority for Mediavine, and adding Google Certified Publishing Partner status to our list of […]

If you know anything about Mediavine, you’re probably aware of our obsession with page speed. We feel the need for speed, and more speed after that. However, as an ad management company, there’s definitely something in our way — advertisements. Ads are slow. Really slow. Why? Because each display advertisement you run on your site is like running a separate mini website. They each run their own set of JavaScript, styles, images, and HTML just like your site itself. They require all these resources in order to render interactive ads and run the tracking they need. If you run any third party page speed measurement tool, you’ve likely seen advertisements polluting all the warnings and errors those tools spit out. So how do we balance slow ads with our obsession with page speed? We use a lot of tricks, but today we’re focusing on probably […]

There’s been a lot of talk, and fear, after Google announced it would join Coalition for Better Ads and would be building ad blocking in Google Chrome. Due to our relationship with Google, we’ve been holding out on officially commenting on this until more information was released. Now that there’s enough official information out there, we’d love to put our publishers’ minds at ease.