12 results for "behind the numbers"

Best eCPM Days of 2025 (With Printable) – Behind the Numbers with Brad
Welcome to the much-anticipated release of the fifth-annual edition of “The Best eCPM Days of the Year” calendar. Each year, we analyze historical trends to provide publishers with a graphical …

Behind the Numbers With Brad: Political Advertising in 2024
“Let’s talk about politics.” We know. This is a phrase absolutely no one wants to hear uttered around the dinner table or backyard barbecue these days. But hear us out. …

How Does Mediavine Stack Up? — Behind The Numbers with Brad
From the simplest “set it and forget it” options, such as Google AdSense, to a company like Mediavine, which offers full end-to-end solutions for content creators, there’s no shortage of …

2020 Year in Review RPM by Category — Behind The Numbers with Brad
By now, you don’t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was …

2020 Year in Review Sessions by Category — Behind The Numbers with Brad
A year that, in many ways, felt like a lifetime is finally coming to a close, and the end of 2020 brings hope for a less “unprecedented” 2021. The past …

Holiday RPM Trends — Behind the Numbers with Brad
Well folks, we made it. After 10 months in which we’ve heard the word “unprecedented” infinite times, and a political season to match 2020’s craziness, November is here. We’re smack …

Political Advertising in 2020 – Behind the Numbers with Brad
Unless you’ve been living in the cave, or in a bunker off the grid (wouldn’t blame you if so … 2020 amirite?), you may have noticed some fairly major events …

How Will Google Analytics 4 Affect RPM? Here’s What Publishers Need To Know
The July 1, 2023 Google Analytics 4 migration from Universal Analytics has turned the world a bit upside down for publishers across the industry, and the effects reach beyond checking …

Building Traffic with Jenn Fishkind and Tanya Harris | Mediavine On Air Episode 44
Traffic matters. Fortunately it’s not the only important metric anymore, but it’s still a vital component for website success. Whether you’re a Mediavine publisher wanting to increase your revenue or …

How to Increase Your CPM
Spring has officially begun and Q2 is here. Just like temperatures will begin to rise, so, too, will revenue. (We’ll let Brad break down the numbers in his next installment …