It’s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day. A study by the Pew Research Center revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled since 2011. Nowhere is this shift more apparent, and important, than in digital advertising. Nearly 75% of impressions on Mediavine sites are served on mobile pages. Providing the best user experience on mobile devices while maximizing the return on every page view has been a focus of ours since the very beginning. It isn’t easy, as mobile advertising involves inherent challenges that don’t apply to traditional desktop devices: Better Ads Standards set forth by the Coalition for Better Ads (CBA), data networks of varying speeds, and smaller screen dimensions. To combat these challenges, Mediavine […]

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Even in an era where most industries and businesses rely on too many acronyms, digital advertising may take the cake. CPM, eCPM, RPM, CTR, KPI … what does it all mean? Today we’re breaking down the most basic of ad tech acronyms. The one that lays out how you earn money, how partners value your inventory, and how we optimize that inventory: CPM. What is the CPM? CPM stands for cost per mille (cost per thousand), or the unit used to define the price of 1,000 ad impressions. For example, if an advertiser pays a $2.25 CPM, that means they’re willing to pay $2.25 for every 1,000 times an ad is shown. “Why isn’t the price per ad? Why per 1,000?” If we use the same $2.25 CPM example, this would mean each of those 1,000 impressions would have cost the advertiser $.00225 cents. Multiplying […]

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Of all the feedback we receive from prospective publishers, this question is among the most common: “Mediavine is mostly food bloggers, right? My site’s content is about much more than food. Will your advertisers still value my inventory?” The fact of the matter is that yes, food-related sites represent a huge portion of our ad inventory. About 65 percent of our publishers currently fall into the advertising category of Food & Drink. A few years ago, this niche was our bread and butter (pun intended), and as such, we considered only working with publishers who provided food-related content. We knew that advertisers loved the engagement of these sites’ audiences and realized that potential, and we knew how to optimize ad placements to maximize their market value. This worked well in the short-term, but we soon realized the sheer number of publishers who weren’t writing exclusively […]

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The July and January Revenue Blues: Why They Happen (and why not to Worry) It’s the end of June! The summer sun is shining, the days are long, and if you are a Mediavine blogger you are likely very much enjoying your earnings this month. If you are a seasoned blogger and you’ve played this game many times (and years) before, you likely know what is on the horizon. As June passes by and we trudge on into the dog days of summer, the advertising industry sees what we’ll refer to as the “Summer Slump”. This gives us a great opportunity to educate our publishers what causes this temporary dip and how long you can expect it to last.

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