It’s no secret that Mediavine doesn’t fill ads at a 100% rate. We’ve even been so bold as to say that 100% fill rate is actually a bad thing.

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It’s the end of June! The summer sun is shining, the days are long, and if you are a Mediavine blogger you are likely very much enjoying your earnings this month. If you are a seasoned blogger and you’ve played this game many times (and years) before, you likely know what is on the horizon.

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Native Advertising: (Triple) Lifting Up the Industry with New Ideas

Traditional banner ads, a staple since the dawn of digital advertising in the early 90s, have changed relatively little in the past quarter century.

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Mediavine ads and affiliate marketing

As a company founded by content creators, which now partners with more than 4,100 content creators in helping build their sustainable businesses, Mediavine recognizes the importance of diversifying your income stream. While programmatic display and video advertising are always our primary focus, many other opportunities exist. Sponsored work with brands, selling products, e-books and affiliate advertising could all contribute to your overall earnings. In fact, if you look at some of the income reports submitted by our fantastic publishers, affiliate advertising often represents a significant piece of the pie. The million-dollar question: Can your programmatic and affiliate ads coexist in harmony, maximizing earnings without compromising website speed or quality? The answer: Yes, if you strike the right balance. Below, we break down Mediavine’s best practices to help you achieve this equilibrium. Block ads from posts, not the entire site If you have certain posts or […]

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Mediavine Case Study: The Pumpkin Lady

Every publisher has a unique story. From the inspiration that started their journey, to learning the nuances of blogging, to earning enough for a car payment, a trip to Disneyland, or even a full-time income, we’ve heard some truly remarkable stories in recent years and are always thrilled to share them. One such journey, leading to results that surpassed even our highest expectations, comes from Jack and Lisa Barberette. Their site, PumpkinLady.com, is a family-friendly, Halloween-themed source for free digital pumpkin carving patterns and craft ideas. Not unlike the foliage across much of the U.S., Pumpkin Lady traffic begins ramping up in late summer and peaks in early-to-mid fall. In order to capitalize on seasonal traffic, it’s imperative that ads be optimized to maximize earning potential. Jack and Lisa came to us in early October 2018 — no time to lose in terms of getting […]

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Can I choose the ads on my site? | Mediavine

One of the many perks of my job at Mediavine is traveling around the country to speak with publishers in the worlds of travel, finance, DIY, food and many others. Perhaps the most common question I hear from prospective publishers at conferences and events is if publishers get to choose the ads that appear on their sites.

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Digital Advertising: A Short History, Y2K Edition

Online Advertising Enters a New Millennium In part one of this series on the history of digital advertising, we threw it way back to the ‘90s, when tablets and smartphones weren’t even a thing, and the mysterious sounds of dial up connections began to fill houses around the globe. Thank goodness Y2K did not take down the Internet and life as we know it, as many experts ominously predicted at the end of the 20th Century. Quite the opposite, in fact. What the digital advertising industry accomplished in the 1990s paved the way for innovation in the new millennium. This new thing called “Broadband Internet” definitely helped. Emerging in the late ‘90s, this high-speed, non-dial-up web access went mainstream in the early 2000s, and with that came exciting new ways to pirate music … er, we mean share information and download media at never-before-seen speeds. […]

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digital advertising: a short history

As I’ve discussed in previous articles, I’ve been in digital advertising operations for over a decade. In an ever-changing industry, this feels like a lifetime. Suffice it to say, ad operations have come a long way, and I’ve observed countless changes in technology, business trends and markets. More broadly, it goes without saying that the Internet has influenced how we work, spend and live, spawning multi-billion dollar industries in the process. As technology evolves, communications improve and the world becomes more digitized with each passing year, the advertising industry inevitably follows. In the first half of this two-part series, let’s take a look back at the History of Digital Advertising (emphasis on back … way back) and how we got to where we are today. via GIPHY Ah, the ’90s. It was a simpler time. A time of windbreakers, tuck-rolled up jeans, Coolio blasting on […]

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what is an ad exchange

If you’ve ever been in contact with Mediavine via our amazing support channels, conference events, or elsewhere, you’ve likely heard us reference ad exchanges. Ad exchanges are the driving force behind programmatic advertising, the engine through which inventory is bought and sold. Whether you’re using Google AdSense or Mediavine, or other ad management solutions, your inventory is bought and sold via an ad exchange. What is an ad exchange? The short version: An ad exchange is a digital marketplace in which publishers connect with buyers looking for a specific audience. Put another way, through an ad exchange, publishers can market their available mobile, desktop, and/or video inventory to the ideal buyers. In today’s marketplace, these transactions are made almost exclusively through real time auctions. Major players in the ad exchange space include Google AdExchange, Index Exchange, Rubicon, Triplelift, OpenX, and Oath (formerly known as AOL). […]

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Google Certified Publishing Partner Survey: What Our Publishers Say About Us

In August 2017, Mediavine was proud to be recognized as a Google Certified Publishing Partner. One of just a few dozen companies worldwide to earn this designation, Mediavine did so by proving its expertise and proficiency with Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers. All of these tools are integral to meeting publishers’ goals, and as a certified partner, Mediavine works closely with Google to ensure that its technology, initiatives, and overall publisher satisfaction are in line with the industry-leading standards of the GCPP program. In January 2018, we participated in our first Google Certified Partner Program Publisher Satisfaction Survey. The Google-sponsored survey was sent to all Mediavine publishers who had been with us for at least three months, resulting in more than 900 responses. SURVEY SAYS … Based on a seven-point satisfaction scale ranging from “Extremely Satisfied” to “Extremely Dissatisfied,” Mediavine achieved […]

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