The July and January Revenue Blues: Why They Happen (and why not to Worry) It’s the end of June! The summer sun is shining, the days are long, and if you are a Mediavine blogger you are likely very much enjoying your earnings this month. If you are a seasoned blogger and you’ve played this game many times (and years) before, you likely know what is on the horizon. As June passes by and we trudge on into the dog days of summer, the advertising industry sees what we’ll refer to as the “Summer Slump”. This gives us a great opportunity to educate our publishers what causes this temporary dip and how long you can expect it to last.

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