Can I choose the ads on my site? | Mediavine

One of the many perks of my job at Mediavine is traveling around the country to speak with publishers in the worlds of travel, finance, DIY, food and many others. Perhaps the most common question I hear from prospective publishers at conferences and events is if publishers get to choose the ads that appear on their sites.

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Digital Advertising: A Short History, Y2K Edition

Online Advertising Enters a New Millennium In part one of this series on the history of digital advertising, we threw it way back to the ‘90s, when tablets and smartphones weren’t even a thing, and the mysterious sounds of dial up connections began to fill houses around the globe. Thank goodness Y2K did not take down the Internet and life as we know it, as many experts ominously predicted at the end of the 20th Century. Quite the opposite, in fact. What the digital advertising industry accomplished in the 1990s paved the way for innovation in the new millennium. This new thing called “Broadband Internet” definitely helped. Emerging in the late ‘90s, this high-speed, non-dial-up web access went mainstream in the early 2000s, and with that came exciting new ways to pirate music … er, we mean share information and download media at never-before-seen speeds. […]

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digital advertising: a short history

As I’ve discussed in previous articles, I’ve been in digital advertising operations for over a decade. In an ever-changing industry, this feels like a lifetime. Suffice it to say, ad operations have come a long way, and I’ve observed countless changes in technology, business trends and markets. More broadly, it goes without saying that the Internet has influenced how we work, spend and live, spawning multi-billion dollar industries in the process. As technology evolves, communications improve and the world becomes more digitized with each passing year, the advertising industry inevitably follows. In the first half of this two-part series, let’s take a look back at the History of Digital Advertising (emphasis on back … way back) and how we got to where we are today. via GIPHY Ah, the ’90s. It was a simpler time. A time of windbreakers, tuck-rolled up jeans, Coolio blasting on […]

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what is an ad exchange

If you’ve ever been in contact with Mediavine via our amazing support channels, conference events, or elsewhere, you’ve likely heard us reference ad exchanges. Ad exchanges are the driving force behind programmatic advertising, the engine through which inventory is bought and sold. Whether you’re using Google AdSense or Mediavine, or other ad management solutions, your inventory is bought and sold via an ad exchange. What is an ad exchange? The short version: An ad exchange is a digital marketplace in which publishers connect with buyers looking for a specific audience. Put another way, through an ad exchange, publishers can market their available mobile, desktop, and/or video inventory to the ideal buyers. In today’s marketplace, these transactions are made almost exclusively through real time auctions. Major players in the ad exchange space include Google AdExchange, Index Exchange, Rubicon, Triplelift, OpenX, and Oath (formerly known as AOL). […]

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Google Certified Publishing Partner Survey: What Our Publishers Say About Us

In August 2017, Mediavine was proud to be recognized as a Google Certified Publishing Partner. One of just a few dozen companies worldwide to earn this designation, Mediavine did so by proving its expertise and proficiency with Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers. All of these tools are integral to meeting publishers’ goals, and as a certified partner, Mediavine works closely with Google to ensure that its technology, initiatives, and overall publisher satisfaction are in line with the industry-leading standards of the GCPP program. In January 2018, we participated in our first Google Certified Partner Program Publisher Satisfaction Survey. The Google-sponsored survey was sent to all Mediavine publishers who had been with us for at least three months, resulting in more than 900 responses. SURVEY SAYS … Based on a seven-point satisfaction scale ranging from “Extremely Satisfied” to “Extremely Dissatisfied,” Mediavine achieved […]

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At Mediavine, we’ve said countless times that ads … well, they can sort of suck. This sounds backwards coming from a full-service advertising management company, but helping content creators create sustainable businesses requires a broad, holistic, and comprehensive long-game strategy that promotes quality at every turn. Mediavine publishers trust us to place high quality advertisements that are relevant to both the content and users, don’t slow down their sites, and aren’t detrimental to user experience. As a company founded for publishers, by publishers, we understand this responsibility and have made ad quality a top priority from day one through our relationships with our advertisers, custom built technology and feedback from publishers and users. How serious are we about ad quality? In May 2018, Mediavine joined an elite group of like-minded companies worldwide in becoming a member of the Coalition for Better Ads. This aligns Mediavine […]

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Let’s start with the good news. Mediavine publishers are having an amazing 2018 so far, and June is certainly no exception. The year-to-year difference is striking. In June of 2017, we saw an average session RPM of $14.88 for all Mediavine publishers. By the end of this June, we expect that company-wide RPM to approach $20, an increase of 25-30 percent from only a year ago. What’s even more incredible is that this would also eclipse what we saw last December, the peak earning month of the advertising cycle! What’s leading to this increase in RPM? The long and short of it? Our growing publisher family and their amazing content. Even before 2018 began, we were calling this the year of video, with the goal of positioning Mediavine to be a leader in this increasingly lucrative space. Advertisers have taken notice. To put Mediavine’s video […]

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Greetings, readers, on this fourth day of May, also known for the past few decades as Star Wars Day. (If you don’t get it, we apologize for the many quotes and references to come.) A long time ago, in a galaxy far, far away, an evil empire of corporations ruled the advertising universe with an iron fist. Okay, this was only a few years ago, but still. via GIPHY Fortunately, Mediavine sparked a rebellion that would ultimately dethrone the oligarchs of this industry, restoring balance, efficiency, innovation and integrity to the galaxy. How did a small band of publishers rise above powers so great they seemed invincible? Whether you’re a Jedi Master or a padawan, May the Fourth be the day we enlighten you … “Decide you must, how to serve them best.” When it comes to digital advertising, most new publishers get their feet […]

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It’s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day. A study by the Pew Research Center revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled since 2011. Nowhere is this shift more apparent, and important, than in digital advertising. Nearly 75% of impressions on Mediavine sites are served on mobile pages. Providing the best user experience on mobile devices while maximizing the return on every page view has been a focus of ours since the very beginning. It isn’t easy, as mobile advertising involves inherent challenges that don’t apply to traditional desktop devices: Better Ads Standards set forth by the Coalition for Better Ads (CBA), data networks of varying speeds, and smaller screen dimensions. To combat these challenges, Mediavine […]

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Even in an era where most industries and businesses rely on too many acronyms, digital advertising may take the cake. CPM, eCPM, RPM, CTR, KPI … what does it all mean? Today we’re breaking down the most basic of ad tech acronyms. The one that lays out how you earn money, how partners value your inventory, and how we optimize that inventory: CPM. What is the CPM? CPM stands for cost per mille (cost per thousand), or the unit used to define the price of 1,000 ad impressions. For example, if an advertiser pays a $2.25 CPM, that means they’re willing to pay $2.25 for every 1,000 times an ad is shown. “Why isn’t the price per ad? Why per 1,000?” If we use the same $2.25 CPM example, this would mean each of those 1,000 impressions would have cost the advertiser $.00225 cents. Multiplying […]

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