What’s in a name? A lot of things, and when it comes to Mediavine’s ad tech and online advertising in general, there are a lot of names – and abbreviations, acronyms and terms. That term you heard describing that ad unit we’re working on? That acronym for the thing you saw on Facebook that we’re doing to optimize your ad units, videos, monetization, etc.? It’s probably listed here: Ads.txt – Authorized Digital Sellers – A “plain text” file that is hosted on your root domain, at the top level of your website. This list contains the names of all authorized sellers for your digital advertising inventory, boosting transparency and combatting fraud. In other words, this list tells advertisers that only partners on the list can sell your inventory. If someone tries to sell without your permission, advertisers will not buy from the fraudulent source – […]

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Mediavine has always been about giving power to the publisher.  Allowing each website to choose which ad units run on its pages, and how frequently, may seem unorthodox for an ad management company who is there to help with these exact decisions, but we believe it’s integral to our publishers’ success. This is one of many ways we do things differently, and that kind of outside the box thinking extends to which Mediavine ad units are deployed in the first place. One of the most frequent questions we receive with regard to ad units and placements is why we don’t run a leaderboard near the top of the page very often.  After all, it’s prime real estate, and more ads must mean more revenue … right? Above the fold (ATF) ad space, or ads that appear upon page load and before scrolling, were once some […]

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In May 2018, the European Union enacted the General Data Protection Regulation (GDPR) in an unprecedented effort to bolster transparency and protect privacy in online advertising. The goal of GDPR was to clarify what parties are collecting user data and for what purposes, and to provide users an opportunity to consent to having their data collected. As a full-service ad management company, we learned quickly that providing the framework for these new standards of transparency and consent would be Mediavine’s responsibility. As a publisher running ads, you are allowing third parties to collect and process data through cookies, even if this is happening without any specific action on your end. We needed to provide a way to disclose this to users and give them a way to opt in or out, and it would have been easier, even safer, to outsource a massive project like […]

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We discuss a wide variety of topics on this blog, most aimed at educating publishers on how to achieve success with the help of all that Mediavine has to offer. Today we’re going back to the basics and taking a different route, breaking down some of the core components of what that offering is.

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It’s no secret that Mediavine doesn’t fill ads at a 100% rate. We’ve even been so bold as to say that 100% fill rate is actually a bad thing.

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It’s the end of June! The summer sun is shining, the days are long, and if you are a Mediavine blogger you are likely very much enjoying your earnings this month. If you are a seasoned blogger and you’ve played this game many times (and years) before, you likely know what is on the horizon.

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Native Advertising: (Triple) Lifting Up the Industry with New Ideas

Traditional banner ads, a staple since the dawn of digital advertising in the early 90s, have changed relatively little in the past quarter century.

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Mediavine ads and affiliate marketing

As a company founded by content creators, which now partners with more than 4,100 content creators in helping build their sustainable businesses, Mediavine recognizes the importance of diversifying your income stream. While programmatic display and video advertising are always our primary focus, many other opportunities exist. Sponsored work with brands, selling products, e-books and affiliate advertising could all contribute to your overall earnings. In fact, if you look at some of the income reports submitted by our fantastic publishers, affiliate advertising often represents a significant piece of the pie. The million-dollar question: Can your programmatic and affiliate ads coexist in harmony, maximizing earnings without compromising website speed or quality? The answer: Yes, if you strike the right balance. Below, we break down Mediavine’s best practices to help you achieve this equilibrium. Block ads from posts, not the entire site If you have certain posts or […]

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Mediavine Case Study: The Pumpkin Lady

Every publisher has a unique story. From the inspiration that started their journey, to learning the nuances of blogging, to earning enough for a car payment, a trip to Disneyland, or even a full-time income, we’ve heard some truly remarkable stories in recent years and are always thrilled to share them. One such journey, leading to results that surpassed even our highest expectations, comes from Jack and Lisa Barberette. Their site, PumpkinLady.com, is a family-friendly, Halloween-themed source for free digital pumpkin carving patterns and craft ideas. Not unlike the foliage across much of the U.S., Pumpkin Lady traffic begins ramping up in late summer and peaks in early-to-mid fall. In order to capitalize on seasonal traffic, it’s imperative that ads be optimized to maximize earning potential. Jack and Lisa came to us in early October 2018 — no time to lose in terms of getting […]

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Can I choose the ads on my site? | Mediavine

One of the many perks of my job at Mediavine is traveling around the country to speak with publishers in the worlds of travel, finance, DIY, food and many others. Perhaps the most common question I hear from prospective publishers at conferences and events is if publishers get to choose the ads that appear on their sites.

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