This fall, y’all. Conference season was in full swing and Mediavine was EVERYWHERE.  We love the opportunity to meet our existing publishers face-to-face, as well as new potential MVPs. And we’re very committed to supporting the blogging community as a whole, so we sponsor and attend as many events as possible. Which means…FALL TRAVEL MADNESS! Create & Cultivate The Create & Cultivate event in Seattle was such fun. They had a fabulous keynote by Mandy Moore, and Heather and Nicole enjoyed meeting everyone and seeing the Microsoft campus. Seattle is such a great city for an event, and not only because it is semi-local for Nicole, but also because it has some of the most beautiful event spaces in the country. Create & Cultivate was held at the Microsoft campus in Redmond this year, and it was a beautiful venue. The opening party was in […]

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You might wonder, “Will Mediavine Sponsor My Retreat?” Short answer? Maybe! Supporting the blogging community has been one of our biggest priorities since we started Mediavine. So in 2018, we’re putting our money where our mouth is in a new way: Blogger Retreat Sponsorship. Why are we moving in this direction? Well… In October of 2017, I was invited along to a blogging retreat as the managing editor of Food Fanatic. The Breck Blog Retreat was an amazing reminder for me — it had been a long time since I’d been to a retreat on the blogging end of things. Attending a retreat is actually how this whole crazy ad management thing blossomed into something beyond helping our Food Fanatics. I didn’t go to that retreat to talk about Mediavine, or anything that we do here. In fact, the retreat organizer, Erin (of Dinners, Dishes […]

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Any financial blogger worth their IRA knows that there’s one conference to rule them all: FinCon. Launched in 2011 by Phillip “PT” Taylor, it’s taken a mere 6 years to grow to the 1700+ attendees that converged on Dallas this past October. It was the first year for Mediavine to sponsor this incredible event, and we were BLOWN AWAY by the energy, the effort and the spectacle of it all. I grabbed a chance to sit down with 2 of the ringmasters of this financial circus, Founder and CEO PT Taylor and Conference Organizer Jessica Bufkin, to pick their brains on the past, present and future of the conference. Interview with PT Taylor, Founder & CEO of FinCon Hi PT. So what was new at this year’s FinCon? PT: I try to keep things fresh with the event and this year was no exception. We […]

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This week Mediavine announced that 86 percent of the company’s ad requests are now from properties with ads.txt files. Mediavine is one of the first publisher representative firms to widely adopt ads.txt, which verifies to advertisers that display and video impressions will not be running on fake or bot websites. Earlier in 2017, the Interactive Advertising Bureau (IAB) announced ads.txt as a new standard for increased digital advertising supply chain transparency. Ads.txt, which stands for Authorized Digital Sellers, is a secure way to fight advertising fraud by preventing unauthorized reselling of digital ad inventory through arbitration and misrepresentation or counterfeit ad impressions. With 86 percent of Mediavine’s ad requests now coming from sites with ads.txt files, the company has been a leader in transitioning to the new standard. “Adopting the ads.txt standard has been a top priority for us,” said Eric Hochberger, Mediavine Co-Founder. “Some […]

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Bohn brings years of industry experience as the ad management company bolsters programmatic offerings Mediavine has appointed Phil Bohn as Senior Vice President of Sales and Revenue, the company’s leadership announced today. Bohn joins Mediavine from SheKnows Media, where he served as Vice President, Programmatic Sales. “Phil has worked for years to successfully build programmatic offerings and sales forces,” said Eric Hochberger, Mediavine Co-Founder. “With the recent and future growth of our programmatic offerings, we are thrilled to bring his deep industry experience into the company and look forward to the team he will build together with the rest of our programmatic sales team.” “I’m pleased to have the opportunity to lead the sales force at Mediavine,” said Bohn. “I have known the company’s leadership team personally for a number of years and have long admired their commitment to progressive and dynamic offerings.” The appointment […]

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Sponsored post work is an important revenue stream for digital content creators and brand representatives are receiving countless pitches from bloggers every day. How can a publisher make themselves stand out with a brand and get the contracts for the long-term work and ambassadorships? Today on the blog, we’re giving you tips from an expert in forming these lasting relationships with big brands. MPNCon 2017 Session Refresh The Little Kitchen is not so little. Well, it’s still little in physical size. But the digital reach from this lovingly cozy space is far and wide. Since Julie Deily started her site in 2009, she’s been doing big things. A full time blogger for 5+ years, Julie’s done incredible work with brands like the Florida Department of Citrus, DOVE Chocolate, VISIT FLORIDA and most recently, Samsung.    This made her the perfect host of our Working With Brands/Making […]

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It’s been a few months since Ads.txt was announced, and the industry has been quick to adopt this new standard in fighting ad fraud. With that adoption, a lot has come to light. If you’re unfamiliar with Ads.txt, I would recommend you read my original article introducing Ads.txt. Just how much adoption has there been in the last few months? Some reports say as many as 44% of the top 10,000 sites have already adopted Ads.txt. Part of this rapid adoption by the publishers on supply side is driven by advertiser requests on the demand side. One of the biggest names in advertising driving this? Google. Google announced that as of November 1, Doubleclick Bid Manager would only buy inventory through authorized accounts on domains – in other words, domains that have an ads.txt and correctly list the correct Google AdExchange or Adsense ID for […]

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Mediavine recently had the privilege of joining fellow industry leaders and Google senior product managers at the two-day Google Certified Publishing Partner annual event in Singapore. Singapore is very, very far away (12 time zones and 24 hours of air travel), but appropriately so, as attending such a prestigious event was symbolic of how far we’ve come as an organization. When the company announced Mediavine as a Google Certified Publishing Partner earlier this year, we joined an exclusive list of fewer than 40 companies across the world to earn this designation. Mediavine’s GCPP addition was the first in more than six months, and may in fact be the last for the foreseeable future, as the requirements for admission are only getting more stringent. Google has long been one of, if not the strongest, industry partners accelerating Mediavine’s growth, thanks to its vast and powerful suite of digital […]

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Remember in April when we mosied down to Charleston and had a little conference with all the fun, and swag, and learning, and food, and drinks, and dancing and there was a BOAT? Here’s a handy-dandy video recap, in case you missed it: We’re doing it again. But this time at the Google complex in California. February 28th-March 2nd, 2018. And the person who is responsible for bringing all the awesome together is our Conference Organizer, Megan Myers. Or as I call her, Chief Wrangler of the Best Foodstuffs and Coordinator of Amazing Times. (More titles than Dany from GOT) As part of our #CountdownToCali post series, I did a little wrangling myself and got her to sit down for a few minutes to talk over all the great things that we’ve got coming your way next year. Trust me, based on the details she’s […]

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Recently, Pinterest soft launched a mode in their mobile app that would allow readers to see the entire recipe from a food site without actually visiting the site. Content creators everywhere went a little bit bananas, and rightly so. After all, that takes away a session, any ad views, and in some cases would cause an ad policy violation, if your adhesion ad loaded behind the card that appeared. But let’s stop for a minute and talk about the motivation behind such a soft launch. Your site’s speed, especially on mobile, is yours to enhance or damage. When it’s damaged? The thing that suffers is your user experience. Readers don’t want to wait 3 seconds for a site to load on their mobile data connection. That’s an eternity in mobile web browsing. When you’re an outside source (Pinterest, Facebook, or Google, to name a few) […]

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