- 02 May
Jenny Guy
We are proud to announce that Mediavine is now a member of the Coalition for Better Ads (CBA), a global organization of leading international trade associations and companies dedicated to improving consumers’ experience with online advertising. Since Mediavine got into the business of full-service ad management, we’ve had a two-fold focus to our efforts: Increasing ad revenue for content creators and improving user experience with digital advertising. We take pride in our custom-built ad technology. It emphasizes viewability to maximize earnings, rather than relying on popups, auto-plays and other ad units that negatively impact user experience. “Being a member of the CBA will help us continue to provide the best user experience for visitors to our portfolio of sites while also providing the best possible ad placements as requested by advertisers,” said Phil Bohn, Sr. VP of Sales and Revenue at Mediavine. “We strive to […]
Read more
- 26 Apr
Steve Marsi
Mediavine has always prided itself on inclusivity. If you’re a publisher with great, original content who’s looking to grow your site with a holistic approach to advertising, we welcome you. Whether you have our minimum traffic requirement of just 50,000 sessions per month, or 10-20 times that, you can expect the same innovative technology, resources and attention from Mediavine’s unparalleled publisher support and engineering teams. But just because we’re all-inclusive doesn’t mean we aren’t also exclusive, too. Our exclusivity comes in the form of serving the best and most engaging content creators, regardless of traffic numbers. We’ve helped countless small-to-medium-sized publishers sustainably grow their businesses while doing the same for those with much larger audiences. How do we do this? When it comes to programmatic advertising, more is more. The more ad impressions pooled together among all Mediavine publishers, the better the impressions perform individually […]
Read more
- 25 Apr
Guest Author
- 6 Comments
We know that publishers everywhere are confused by GDPR and what it means for them, so we asked Jamie Lieberman of Hashtag Legal to break down GDPR in clear, straightforward fashion. NOTE: We’re currently working on a custom solution for Mediavine publishers that will allow for explicit consent (as Jamie discusses at length below) from European Union-based web visitors. Stay tuned for more details in the coming weeks. In the meantime, take a moment to read Jamie’s post to learn more about what GDPR is and what these new regulations require of publishers. What is GDPR? The General Data Protection Regulation (GDPR) is a European Union law taking effect May 25, 2018. The intent of GDPR is to give residents of the European Union greater control over how their personal information is collected, stored and used. Well, that sounds awesome. But I’m not located in […]
Read more
- 23 Apr
Eric Hochberger
- 3 Comments
Let’s cut right to the chase: It’s time for every Mediavine publisher to go SSL. This July, with Chrome Version 68, Google will begin marking non-SSL sites – or sites beginning with http:// instead of https:// – as “Not Secure” at the top of the address bar. As of right now, secure sites get a nice green lock logo and the word “Secure” in green. It makes users feel good. Non-secure sites merely lack these indicators. This summer, that will change as non-secure URLs will be labeled “Not Secure” in the address bar … which certainly won’t make users feel good. The solution? GO SSL. First, the briefest of overviews: SSL (for Secure Sockets Layer) is a security protocol for establishing encrypted links between a web server and browser. SSL technology ensures that all data transmitted between a web server and browser – including advertising […]
Read more
- 20 Apr
Megan Myers
When we last left you, MVCon18 day 1 was in the books, leaving our heads, hearts and bellies full of learning, love and tasty food and drink. What went where? You decide! On Friday morning, we headed back to the Google campus for another day of conference excitement. Google has been working to have sites focus on mobile functions, so we were lucky to have Cheney Tsai, Google Mobile Solutions Consultant, kick off our day with a session on mobile user experience. The bottom line? Make sure you think about making your sites fast and efficient in addition to beautiful! Next up was Joanne Ozug of Fifteen Spatulas, who delivered a killer presentation on getting yourself ready to be in front of the camera. Most of us are used to being behind it, but as blogs grow, so does the demand for an authority on […]
Read more
- 19 Apr
- 1 Comment
It’s spring cleaning time, and for bloggers, that means plugins! Plugin audits are a great opportunity for you to familiarize yourself with how your site works, make some hard decisions on what really matters to your readers, and clean up the junk that’s accumulated over the past year! We do them year-round at Once Coupled, so we have a bit of an edge when it comes to looking through plugin lists and quickly identifying which ones to keep, delete, replace, or consider further. Plus, we see all kinds of sites from all kinds of clients, so chances are pretty good we’ve come across the majority of your plugins at least once before! Let’s talk about some of the ways we identify where a plugin falls into the four categories mentioned above: you’ll get an peek into how Once Coupled performs plugin audits! Why perform a […]
Read more
- 17 Apr
Amber Bracegirdle
- 7 Comments
It’s hard to believe, but it’s been more than six weeks since the whole Mediavine crew made our way out to the Bay Area for our second conference. Before we started stuffing swag bags, a few of us took a little field trip – right to Pinterest’s headquarters in downtown San Francisco. You might be asking yourself what Mediavine and Pinterest have to do with each other. Simply put – we both care a whole heck of a lot about content creators, and the things that matter to you – like site speed, reaching your readers, and working with brands. We’re partnering with Pinterest to debut their latest features directly to you. There’s some pretty exciting stuff coming to the platform this year, and we’re excited to get to tell you about it. New ways to get discovered People come to Pinterest actively looking for […]
Read more
- 13 Apr
Brad Hagmann
It’s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day. A study by the Pew Research Center revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled since 2011. Nowhere is this shift more apparent, and important, than in digital advertising. Nearly 75% of impressions on Mediavine sites are served on mobile pages. Providing the best user experience on mobile devices while maximizing the return on every page view has been a focus of ours since the very beginning. It isn’t easy, as mobile advertising involves inherent challenges that don’t apply to traditional desktop devices: Better Ads Standards set forth by the Coalition for Better Ads (CBA), data networks of varying speeds, and smaller screen dimensions. To combat these challenges, Mediavine […]
Read more
- 11 Apr
- 3 Comments
This is a guest post brought to you by the folks at HumanProofDesigns. Affiliate marketing. If I were to leave that phrase there, would you feel enticed or bored? Curious or scared? Well the thing is, affiliate marketing can be a nightmare and a dream. A nightmare because it’s relatively easy to do it wrong and fail miserably (like I’ve done in the past) after investing serious effort and money building great content. A dream because, when done right, it can bring BIG bucks home in a passive way. And we both know passive income is sexy, very sexy. So if you’re interested in learning how to complement your display ad revenue with affiliate marketing, it’s your lucky day because the folks at Mediavine have graciously accepted me (Alejandro Meyerhans from HumanProofDesigns) as a guest on their blog to hit you with a value-packed, actionable […]
Read more
- 09 Apr
We get asked a lot how Mediavine is structured, especially because of our previous partnership with Condé Nast. Who owns Mediavine? Is it Condé Nast? Are we owned by some other third party venture capitalist or media company instead? The answer may surprise you! Mediavine is solely owned and operated. We answer to no one but ourselves, and our 5,000+ publishers. We get it – we could grow a lot faster if we did take on investors, or get acquired by some big news media company. But just like we don’t offer a referral program that could make us grow faster, we don’t want to be acquired by someone else either. We’re growing at an exponential rate all on our own, and we get to grow and create projects exactly the way we want, our only motivation being the growth of our publishers. That’s not […]
Read moreContact us
- 160 W. Camino Real #504
Boca Raton, FL 33432 - 888-705-1246
- publishers@mediavine.com
© 2020 Mediavine. All Rights Reserved. | Terms of Service | Copyright Policy