SEO, or search engine optimization, is the practice of optimizing content to appear higher in search engine results pages, or SERPs. SEO involves selecting the right keywords, properly formatting content, making the best use of links and a little bit of technical knowledge. Learn why SEO is so important at Mediavine and how you can use our strategies to improve your website’s rankings. 

Here are some of our many blog posts about SEO to use as guides: