Mediavine publisher Laurence Norah of Finding The Universe actually came to blogging from the computer tech side, which is more unusual than one might think. His technical know-how has combined with his passion for travel and photography to create an exciting and beautiful site that’s no slouch in the SEO department. We persuaded Laurence to stay grounded long enough to share his story and expertise with us. Tell us a little bit about yourself, your family, and your everyday life. Hi! I’m a half British, half Seychellois professional photographer and blogger who loves to travel – especially to experience the great outdoors. My wife Jessica and I run our two blogs together full time. Right now we travel about six – eight months of the year, and spend the rest of our time working from home in Edinburgh, Scotland. How did you get started blogging? […]

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Of all the feedback we receive from prospective publishers, this question is among the most common: “Mediavine is mostly food bloggers, right? My site’s content is about much more than food. Will your advertisers still value my inventory?” The fact of the matter is that yes, food-related sites represent a huge portion of our ad inventory. About 65 percent of our publishers currently fall into the advertising category of Food & Drink. A few years ago, this niche was our bread and butter (pun intended), and as such, we considered only working with publishers who provided food-related content. We knew that advertisers loved the engagement of these sites’ audiences and realized that potential, and we knew how to optimize ad placements to maximize their market value. This worked well in the short-term, but we soon realized the sheer number of publishers who weren’t writing exclusively […]

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We’re excited to announce the release of an updated version of our custom video player, known as the Mediavine Video Player 2.0. As we’ve noted in our Go for Teal video series, we’re making 2018 the year of video at Mediavine, and the Video Player 2.0 is a big reason for that. The 2.0 version is still a custom built HTML5 video player based on the popular open source video framework, Video.js, much like our original 1.0 player. This is an update to the same player you’ve already hopefully been using on your site – the player that powers the patent-pending Mediavine Video Adhesion as well as the videos you embed in your posts. In fact, most publishers won’t even notice the difference thanks to our backwards-compatible embed codes that you already have in your posts. You’ll still be uploading videos to the same place […]

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Today on the blog, we’re spotlighting Mediavine publisher Alexis Schroeder of Fitnancials, where she covers all things fitness and finance, with some travel and health thrown in. She may still be in college, but she’s an experienced publisher from a blogging family, as you’ll read more about below. Welcome, Alexis! Thank you for talking with me. Tell us a little bit about yourself, your family, and your everyday life. Hello everyone! My name’s Alexis and I am a senior in college studying Psychology. Besides school, I spend a lot of my time blogging. When I’m not blogging, I’m mountain biking, reading, or traveling. I’ve been an au pair in Italy, volunteer in Peru, and travel often with my mom all around the world. How did you get started blogging? I originally started because my sister, Michelle, from Making Sense of Cents inspired me to start […]

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We’re excited to announce some exciting changes to the loyalty program at Mediavine, which began in 2016 as a way to reward and thank the publishers that helped get us to where we are. Unfortunately, our system – designed around similar loyalty-type programs that essentially provide a cash-back reward at the end of the year – proved more complicated than expected. Another negative aspect we noticed was that some publishers felt “trapped” while waiting for their anniversary and its accompanying loyalty bonus. That was never our intention. We’re trying to reward, not trap publishers. If you’re unhappy with Mediavine, we want to make that right, not hold something like that over your head. That’s why we’re introducing our new, simplified loyalty program today. From this point forward, your loyalty bonus will be added to your revenue share each day, at the rate you’ve accrued over […]

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On our quest to hit 100 percent Ads.txt adoption at Mediavine, we’ve hit some snags along the way with sites on closed, hosted platform systems such as SquareSpace, Shopify and Wix. The issue? The Ads.txt spec requires that you upload a plain text file named ads.txt at the root of your domain. Example: https://thehollywoodgossip.com/ads.txt The issue with closed, hosted platforms like SquareSpace is that you don’t have the ability to upload a document to the root of your site. Luckily, our partners at Google were able to update Blogger to support an ads.txt file, but on other similarly closed systems, we needed a workaround. How did we fix it? First, let’s look at a key aspect to the technical specs behind ads.txt. Ads.txt must be implemented at the root domain. Why is that so critical? Because most SquareSpace, Shopify, etc., sites are hosted at a www domain. […]

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Custom-built unit brings together advertisers, publisher and users in a new way through high-viewability mobile native experiences Mediavine has launched a custom-built, patent-pending ad unit exclusive to the company: the video adhesion player. The unit, currently in beta testing, is the first of its kind and is Mediavine’s first piece of advertising technology to receive a provisional patent. The video adhesion player is a mobile native experience that showcases publishers’ original videos to users, providing publishers the opportunity to monetize with highly sought-after video ads on every pageview in a user-friendly format. The player uses video header bidding capabilities from Prebid.js to integrate with advertising partners’ video demand. The video adhesion unit will take the place of the company’s pre-existing mobile adhesion banner ad unit when a video advertisement wins the marketplace auction. By keeping the new unit the same location as the existing mobile […]

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2017 Session Refresh on Page Speed Optimization Eric Hochberger, Mediavine Co-Founder and CEO, still wants you to think like a robot.   In his knowledge-packed session at our 2017 conference in Charleston, he broke down the nuts and bolts of page speed in a language all us non-developers can understand: PLAIN ENGLISH. There aren’t many people involved in the digital space who will tell you that page speed doesn’t matter. Anyone who’s ever yelled “just LOAD!” in frustration at a glowing screen or pressed the back button 50 times while trying to read the news on their phone KNOWS that site speed is an important thing. But many of us non-techies don’t know exactly WHY it matters so much to the people we want to work with (like Google and big brands) or HOW to fix the issues that are making our site slow. At our […]

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Any home inspector worth their salt knows that a cracked foundation means a full-stop in the home buying process. Well, for digital content creators, your host is your site’s foundation. Is it well-constructed and built soundly enough to withstand a battering from the digital elements? How can you tell? What should your host be doing for you? What questions should you be asking a potential host? For all the answers to our hosting questions, we went to Peter Green. Peter is the Owner and CTO of Agathon, a company that specializes in building and hosting web applications. Let’s start at the very beginning (a very good place to start?): What is a host? Starting at the beginning, when you sing you begin with “do – re – mi”… sorry, slipped into ‘The Sound of Music’ there for a second! What I meant to say was that a […]

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“You need a lawyer.” Whether it’s your one call after a wild night or a frantic cry for help after your most popular post has been copied and your images stolen, the need for legal representation typically elicits the same feelings as the need for a root canal. But what if it didn’t? What if you knew you had everything for your digital business put in place and you were covered before anything went wrong? Enter Jamie Lieberman, Esq. She’s a tattooed, purple-haired genius lawyer, with a firm and several businesses that specialize in legal concerns for digital content creators. Jamie will be breaking through the legal stigma in her session at the Mediavine Conference, “Lawyering Up: Blogger Legal Tips”, and she was kind enough to give us an interview preview. Hi Jamie! Thank you for taking the time to gab with us and do […]

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