How to Build an Instagram Account that Your Audience LOVES to Follow

Instagram, love it or hate it, is a key player in the social media game. With the ever-changing algorithms and fickle fans, I completely get that Instagram can seem like a fruitless way to spend your time. Why Instagram is still important To play devil’s advocate, Instagram is a great place to find a community of followers who really love you and look forward to your next posts. With things like Instagram stories and IGTV, you can delve deeper into your brand and allow your followers to get to know you even better by showcasing life behind-the-scenes. It’s also a place where brands will look to see your photography skills and style at a glance, to see how you handle sponsored Instagram opportunities and to learn more about you. Though the Instagram founders have resigned, this platform is still relevant because it has more than […]

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When writing for the web, remember that readers will be skimming, not reading every word. On average, your users will read only about 20% of the content on your page. We’ve talked about online audience behavior at length in the past, and it’s why both Google and Usability.gov encourage you to use headings, or H tags, when writing content.   Short, web-friendly sentences and paragraphs are a great start, but heading tags are essential in organizing content and directing your users where to go while they’re skimming. In fact, in Google’s SEO Starter Guide, they recommend you think about your content in terms of writing an outline. If you do, the headings you’re writing will begin to make sense. The above link includes a list of things to do and things not to do; For example, don’t overdo it with headings, don’t use H tags […]

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Mediavine Becomes comScore Top 70 Property

Mediavine announced this week that it is now a comScore Top 70 property. The ad management company exclusively represents more than 3,800 blogger sites, making it the largest community of lifestyle, food and DIY websites. “This has been a 2018 priority to validate Mediavine growth to advertisers and the industry,” said Phil Bohn, Sr. Vice President of Sales and Revenue. “Within the span of a year we have established a growing sales team and a relationship with comScore, and we are now competing with top-tier publishers and proving the value and consistency of the massive Mediavine audience. We fully expect to be a top 30 media entity by January and even more growth to come in 2019.” Mediavine prides itself on being a tech company first and values its commitment to brand safety and performance. In addition to its comScore ranking, the company has spent […]

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Mediavine at FinCon 2018

Before I started working at Mediavine, I knew the team traveled well and traveled often. Ever since I started I’ve been eager to add my own stamps to my Mediavine passport! From staff retreats in New Orleans and Denver to conferences like the Women In Travel Summit in Quebec City and the Mediavine Conference at Google’s Headquarters in San Jose, California, my teal passport has started to fill up!

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What does Mediavine cost?

One of the common questions our amazing support and marketing teams encounter when speaking with prospective publishing partners is “what does Mediavine cost?” In a word, nothing! But in the interest of optimizing word count for SEO and user experience… The mere thought process behind asking that question implies an assumption on the publisher’s part — that in joining Mediavine, you must pay an upfront fee and/or be charged for administrative costs, hosting, sales commissions, adjustments for discrepancies and so forth.

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Publisher Interview: Kyle James of Rather Be Shopping

Mediavine publishers are simply the best. Yes, we may be biased, but we’re also honest. Whether you want to know about capsule wardrobes from fashion blogger Alison at Wardrobe Oxygen, family travel from Andzrej of Wanderlust Storytellers or world-class quilting from Becky of Patchwork Posse, chances are pretty good that a Mediavine publisher is an expert.    We’re continually honored that these incredibly talented content creators trust us to help with their monetization through full-service ad management. 

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Mediavine at Tastemaker Conference

Being an entirely remote company here at Mediavine, having the opportunity to sponsor and attend conferences throughout the year is one of the best perks. There’s nothing quite like getting to meet our publishers in person after having an entirely digital friendship! I’ve been able to attend our own Mediavine Conference in San Jose and Everything Food Conference in Salt Lake City so far this year which were both so fun. This crazy conference season is coming to a close as the cold is starting to creep in, but we’d be remiss if we didn’t get to tell you about our fun weekend at the inaugural Tastemaker Conference! In the middle of September, Jenny and I flew back out to gorgeous Salt Lake City to hang out with 200 food bloggers for a fun weekend of learning and hanging out with some great people. Abbey […]

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Q&A with Alison Gary of Wardrobe Oxygen

At Mediavine, we are one big family. We work with content creators from all niches, and we love catching up with them to learn what is working for them, to hear their blogging stories and, in general, to get to know them even better!  

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Mediavine RPM Challenge

Hiya, friends! Can you believe we are already at Part 3 of the Mediavine RPM Challenge? If you missed the first two parts, or perhaps are like me and just really love to binge a series, it’s not too late to get started on optimizing your posts for the gift that is Q4 traffic. In Part 1 of the RPM Challenge, Amber talked us through how to identify which content to focus on and we worked through the Site Checklist and Google Analytics Audit in our workbooks. (What workbooks? Scroll down to the end!)  Then in Part 2, Nicole gave us the low-down on optimizing your top posts as we walked through the Ad Income Audit and the Individual Post Audit worksheets. Now we’re gonna talk about how to make the most of that optimized content through social media shares and tracking your growth. August […]

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Mediavine at TravelCon in Austin

Wanderlust hits us hard at Mediavine, which is why one of my favorite parts of this job is getting to travel to conferences around the country to meet with our publishers. So far this year we’ve been to Pinterest in The Making in San Francisco, Everything Food Conference in Salt Lake City, Blog Elevated in Houston and our own Mediavine Conference at the Googleplex in Mountain View, California — just to name a few!

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