Digital Advertising: A Short History, Y2K Edition

Online Advertising Enters a New Millennium In part one of this series on the history of digital advertising, we threw it way back to the ‘90s, when tablets and smartphones weren’t even a thing, and the mysterious sounds of dial up connections began to fill houses around the globe. Thank goodness Y2K did not take down the Internet and life as we know it, as many experts ominously predicted at the end of the 20th Century. Quite the opposite, in fact. What the digital advertising industry accomplished in the 1990s paved the way for innovation in the new millennium. This new thing called “Broadband Internet” definitely helped. Emerging in the late ‘90s, this high-speed, non-dial-up web access went mainstream in the early 2000s, and with that came exciting new ways to pirate music … er, we mean share information and download media at never-before-seen speeds. […]

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Just last week, we talked about the advantages of writing shorter paragraphs and shorter sentences when it comes to producing content that will maximize your RPM. But to be clear, that doesn’t mean shorter articles. If there’s one pitfall we often see on the content front, it’s that publishers simply don’t have enough of it. More is more when it comes to words. If you create only short form content, you’re not going to have the same level of user engagement — or opportunities for ad placements — than you could with long-form content. So how long is long form content? This is not an exact science by any means, but amazingly, high school teachers and SEO experts alike generally agree on a minimum of 500 words. 500 words? That’s way too many! If this 500-word goal seems too daunting, then you may need to rethink […]

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GDPR at Three Months: An Update on Ad Performance

Many of you remember the European Union’s General Data Protection Regulation (GDPR) changes earlier this year. Or perhaps you’ve tried to block them out. Either way, a little over three months later, the sky has not fallen. After countless questions, Facebook Live sessions, discussions with lawyers and ad partners, Mediavine presented what we felt was the best plan for our publishers. By providing the option to use our Content Management Platform (CMP), publishers could confidently comply with the EU regulations while minimizing any decreases in revenue. We made this CMP optional for publishers, and about two-thirds ended up turning on the CMP in the Mediavine Dashboard, while the remaining third did not. How did the GDPR changes affect publishers in each of these two groups? Now that the dust has settled, we are able to share results from a few months of data. Comparing ad […]

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If you’ve been following my recent articles on how to improve your RPM, then hopefully by now you have a nice large, mobile-friendly font size and line height. Now that your increased font size and spacing have optimized your text for readability and earning potential, it’s time to do the same for the content itself. What do we mean by that? Writing for the web is not the same as writing for print, and so unless you’re really, really young, that means it’s a lot different than what you were taught in school. You may be surprised to learn that according to usability studies, when presented with a 500-word article, users will read at most 28 percent, but more likely 20 percent. So what do you do if audiences are skimming and only reading 20 percent of your content? You write and design your content for an […]

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Being smart about where you spend and saving money go hand-in-hand.  What else goes hand-in-hand? Our talented publishers, Kelan and Brittany Kline AKA The Savvy Couple. They’re an entrepreneur and teacher team who is passionate about personal finance and living a life of freedom.  We love hearing our publishers’ stories, no matter the niche. Whether it’s Becky Jorgensen of Patchwork Posse‘s sew amazing story or the journey to success for Deb & Dave Bouskill of The Planet D, the content creators of Mediavine never fail to get us inspired.  Kelan joins us on the Mediavine blog today to share how he and Brittany got their start in finance blogging as well as their savvy tips and techniques for growing a personal finance site, right down to their monthly restaurant budget.  Hi Kelan, we’re so glad you’re with us! Tell us a little bit about yourself, your family, and […]

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3 Action Items That Will Get You Massive Traffic

Heya fellow bloggers! I’m Lena Gott, blogger at What Mommy Does and blog coach at Adventures in Blogging. I hope you’re doing well and not too weary from a summer traffic slump (if you experience this like I do every year). In case you missed it, I did a joint video interview (while you’re there, why not subscribe to the Mediavine YouTube channel?) with fellow MVP Stephanie Keeping of Spaceships and Laserbeams this month where we talked all things traffic. I highly recommend checking it out, as we tried to share some of our best tips for getting more traffic to our blogs. If we’ve met before, you know that I like to provide crazy specific advice on getting traffic. You won’t see generic advice here. I want you to be able to take these tips and get more traffic starting tomorrow. I’ll start out small with […]

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line height

I know what you’re thinking. Another post about optimizing the words and spacing in your content after last week’s novel on why you should increase font size?  Yes. Line Height is worth its own article. Another oft-overlooked aspect of CSS and website design, line height can have a big impact on your site’s readability, user experience and monetization. It also goes hand-in-hand with font size, as you’ll need to make sure your line height matches your new font size if you made that adjustment last week. This is crucial, as increasing font size alone, without taking into account line height, can potentially backfire and hurt your user experience. What is Line Height? Line height is what it sounds like: The spacing between lines of text on your site. Much like font size, in CSS, line height can be measured in multiple units such as px, […]

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“What good is a page view if you can’t monetize it?” A wise man once said this when we started out in the web publishing world, and I’ve never forgotten it. An even wiser man told me years later that if we wanted our website to be successful, it would require a shift in approach, namely: “Focus on increasing revenue instead of traffic.” The point of these memorable quotes isn’t that traffic doesn’t matter. Obviously, it does. Content needs an audience, and we’re still trying to grow ours, year after year. But there isn’t necessarily a correlation between increased traffic and increased revenue. The first of these quotes illustrates the basic fact that advertisers only want to be associated with certain content and audiences. The second drives home the idea that even if your traffic is very desirable to advertisers, it may not be reaching […]

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common bookkeeping mistakes

At Mediavine, ads are just the beginning. Our mission is building sustainable businesses for content creators, and we’re committed to providing educational resources on all important topics for publishers throughout the industry. Like this post about bloggers seeking legal representation, this one about different planning tools to make your publishing life easier or this one about enhancing your writing skills. Today we’re happy to welcome guest author Amy Northard to the Mediavine blog. Amy is a CPA and the “Accountant For Creatives”, specializing in her work with creative small business owners. We invited her to share some basic bookkeeping mistakes that she’s frequently observed when working with influencers. Doing your own bookkeeping can be pretty tricky unless you have an accounting background or know someone who does, but that shouldn’t hold you back. I’m sharing the five most common bookkeeping mistakes I see when reviewing […]

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digital advertising: a short history

As I’ve discussed in previous articles, I’ve been in digital advertising operations for over a decade. In an ever-changing industry, this feels like a lifetime. Suffice it to say, ad operations have come a long way, and I’ve observed countless changes in technology, business trends and markets. More broadly, it goes without saying that the Internet has influenced how we work, spend and live, spawning multi-billion dollar industries in the process. As technology evolves, communications improve and the world becomes more digitized with each passing year, the advertising industry inevitably follows. In the first half of this two-part series, let’s take a look back at the History of Digital Advertising (emphasis on back … way back) and how we got to where we are today. via GIPHY Ah, the ’90s. It was a simpler time. A time of windbreakers, tuck-rolled up jeans, Coolio blasting on […]

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