It seems like a no-brainer, right? Offer an affiliate program to your happy customers, and you’ll grow and grow and grow. Except that at some point, you cross over a line of an affiliate program being a reward to your happy customers and an alternate revenue stream that the customer comes to rely on.

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At Mediavine, we call ourselves a programmatic-first network. A lot of people ask us what that means, so we’re here to explain. Before we dive into the more nuanced aspects about what we do in the programmatic space, we thought we’d start with the most basic question.

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This is the true story of three friends who decided to work together. Building websites that would drive traffic to themselves via search engine optimization. Find out what happens when people stop being polite and start getting real about ranking.

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