- 12 Feb
Eric Hochberger
In digital advertising, an SSP is a Supply Side Platform. In non-technical terms, it’s computer software allowing websites to sell ad inventory programmatically and receive payment for it. At Mediavine, you’ve likely heard us refer to the ad partners, or ad exchanges, we work with. SSP is the official term for most of these companies, many of which you may know, such as Google AdExchange, Rubicon Project, Index Exchange, OpenX and AppNexus. These SSPs are the companies submitting the bids in the auction of auctions we run during header bidding, but what exactly goes on behind the scenes to generate those bids for the advertising inventory on your site? What are the SSPs actually doing? Each SSP we work with is integrated with yet another acronym, the DSP. DSPs, or demand side platforms, are the advertising version of Supply Side Platforms. Advertisers run ads via […]
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- 29 Jan
RPM. This metric has become king amongst bloggers comparing their earnings, but what exactly is RPM and what are they comparing? Short for revenue per mille, RPM is the earnings accrued for every 1000 units (mille means thousand in Latin), and is the most commonly used measurement in online advertising. It’s the publisher side of CPM, or cost per milli. Advertisements cost advertisers money, hence they use CPM. They earn us revenue. Hence we use RPM. The textbook definition sounds simple enough, but for such a key benchmarking metric, RPM can be far more complicated – and controversial – than this lets on. Why? Because RPM as a unit on its own is ambiguous. Much like an inch or a centimeter, it’s just a unit of measurement. You can measure all sorts of things with length. Same goes with RPM. You can calculate it based […]
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- 22 Jan
At the end of December, we debuted our exclusive patent-pending video adhesion player. We’re so excited by this new player, we’re declaring 2018 the year of video with this being one of the biggest drivers. What is the video adhesion player? The video adhesion is a mobile native experience that showcases your latest videos to users, while giving you a chance to monetize with high paying video ads on every pageview. It takes the place of our usual mobile adhesion banner ad at the bottom of your page, with high-paying video ads playing in front of your latest videos. It will only run and replace the display banner ad if we have a high-paying video ad, so you won’t see it on every page. Why are we so excited about it? The video adhesion hits the perfect trifecta. It balances the publisher’s needs to monetize […]
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- 15 Jan
- 6 Comments
As part of our new Go for Teal video series, we want to share not only what Mediavine is doing, but how we’re doing it by teaching you various aspects of the advertising industry. We thought we’d begin with header bidding, which is basically the crux of everything Mediavine does behind the scenes. Header bidding gets its name because it’s typically called from the head, or top of your page, before your page starts to load. Header bidding is essentially an auction of auctions, an opportunity for all the ad exchanges and networks to compete for every impression. To better understand header bidding, we need to look at the world before header bidding, a world of traditional tag-based ads and waterfalls. In the old days of this industry, a whole three years ago, a publisher worked with an ad network who provided a set of tags […]
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- 08 Jan
- 2 Comments
We recently capped off an exciting, record-setting 2017 at Mediavine, a year we could summarize with just one word: Growth. That growth came in the form of publishers, with nearly 2,500 live, and reach, with more than one in two women in the United States reading a Mediavine blog every month. We also saw rapid growth internally, with our team expanding from six to 26 full time employees. How will 2018 possibly top that? Well, for starters, everything is going to be a lot more Teal around here, beginning with my new video series, Go for Teal, which touches on this very topic. (Intrigued by that plug? You’ll have to watch the video to see what that means!) If we had to summarize 2018, it would be the year we capitalize on that growth. We spent last year setting ourselves up for success that will […]
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- 26 Dec
We want to pay you all more money. Yes, you read that correctly. And it’s all part of our mission statement. Our goal has always been to help publishers maximize the revenue they’re earning from advertisers, while creating a sustainable business for all parties, including Mediavine. That’s how we originally settled on a 70% revenue share for publishers. We needed to make sure we accounted for discrepancies (which come out of our share), non-paying ad partners (this happens more than you’d think), sales commissions, ad-serving costs and the general costs of running a growing business. You can read more about our revenue share in our original blog post. However, now that we’re approaching 2,500 live sites, our growth has reached a level where it’s time to reevaluate things. At our size, the cost of running our business is now relatively small compared to the revenues […]
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- 22 Dec
- 4 Comments
The past 12 months have seen incredible growth at Mediavine, and we are already looking forward to an even bigger revenue year in 2018. But as one year turns to the next, in the immediate future, that means the end of the elusive Q4. What will this mean for your income? Based on historical performance from the last few years, we predict that CPMs, and thus your RPM or income, will drop by as much as 50 percent after the holidays. The first signs may be evident after Christmas, on December 26. From there you will likely see a slow decline until the 31st, followed by a significant drop on January 1. It will likely be until Q2 before income levels return to where you want them, and all the way until Q4 of 2018 for you to see record-breaking earnings once more. Why does […]
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- 20 Dec
- 2 Comments
It’s official. Chrome Ad Filtering, a.k.a. built-in ad blocking into popular web browser Google Chrome, is coming on February 15, 2018. What do we do to prepare for this sweet, belated Valentine’s Day gift? Let’s begin by understanding what Chrome Ad Filtering is. If you haven’t ready our initial blog post on this new built-in ad blocker, we recommend doing so. The basic summary: Chrome will automatically block ads that Google deems a bad user experience based on standards set by the Coalition for Better Ads. If Google detects any ad violations while crawling your site, they will report them to you via the “ad experience” tool in Google Search Console. You’ll have 30 days to fix the issue or Google will automatically start blocking ads on your domain. If you’re not verified in Google Search Console, do so immediately. However, for Mediavine publishers, there […]
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- 22 Nov
- 1 Comment
It’s been a few months since Ads.txt was announced, and the industry has been quick to adopt this new standard in fighting ad fraud. With that adoption, a lot has come to light. If you’re unfamiliar with Ads.txt, I would recommend you read my original article introducing Ads.txt. Just how much adoption has there been in the last few months? Some reports say as many as 44% of the top 10,000 sites have already adopted Ads.txt. Part of this rapid adoption by the publishers on supply side is driven by advertiser requests on the demand side. One of the biggest names in advertising driving this? Google. Google announced that as of November 1, Doubleclick Bid Manager would only buy inventory through authorized accounts on domains – in other words, domains that have an ads.txt and correctly list the correct Google AdExchange or Adsense ID for […]
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- 21 Aug
- 2 Comments
If you’re a member of Mediavine Publisher Network, then you know that one of our key missions is empowering publishers. We love helping publishers make their sites, and their businesses, the best they possibly can be. Improving their site speed and SEO techniques, unlocking the mysteries of ads, and encouraging blogger community support. This holistic approach has been our way of doing things since day one. We brought those ideals to life in April 2017 for the Mediavine Publishers Conference, held in Charleston, South Carolina. More than 100 publishers came together for a weekend of learning, support, great food, and fun. In fact, we had so much fun, we’re doing it again! Join us for the 2nd annual Mediavine Publishers Conference on February 28 – March 2nd, 2018, to be hosted at Google headquarters in Mountain View, California! We’ve got some great panels and speakers […]
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