Mediavine Income Reports from our Publishers

Mediavine Income Reports are kind of an awesome thing. We don’t ever ask or expect our publishers to write them, but we think they’re incredibly helpful the the blogging world. As Eric says, it’s very important to keep in mind that if you work with a programmatic ad network, comparing your Mediavine RPM to even another MVP, is a somewhat futile exercise. No two sites have the exact same audience. Nor do they have the exact same site setup. Audience make up and site speed are just two of the things that can dramatically effect your overall earnings. So comparison to another site, even one that looks like yours, has similar content to yours, and even similar traffic, is not apples to apples, no matter how much someone might like to think (or say) so.

What are Income Reports for?

Income reports are used both by the bloggers that write them and the bloggers that read them for inspiration and aspiration. It can be an amazing thing for a blogger to look back at where they’ve come from and see how they’ve grown. In the same vein, it can be helpful to a new blogger to see what’s possible, and how others in the industry are doing it. Just like chocolate chip cookies weren’t ubiquitous until more than one person had the recipe, certain ways to make income, like e-books or e-courses, weren’t a viable way to make income until more than one blogger was doing it.

What should I look for in an Income Report?


All the different ways bloggers are making money, from e-courses and e-books like I mentioned above, to affiliate links, display advertising, and sponsored work. Some bloggers will even include all of those different revenue streams to calculate an overall site RPM, not just display advertising RPM.

Cool! Show me the goods!

Without further ado, here are some of the most recent income reports by our MVPs:

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