GDPR at Three Months: An Update on Ad Performance

Many of you remember the European Union’s General Data Protection Regulation (GDPR) changes earlier this year. Or perhaps you’ve tried to block them out. Either way, a little over three months later, the sky has not fallen. After countless questions, Facebook Live sessions, discussions with lawyers and ad partners, Mediavine presented what we felt was the best plan for our publishers. By providing the option to use our Content Management Platform (CMP), publishers could confidently comply with the EU regulations while minimizing any decreases in revenue. We made this CMP optional for publishers, and about two-thirds ended up turning on the CMP in the Mediavine Dashboard, while the remaining third did not. How did the GDPR changes affect publishers in each of these two groups? Now that the dust has settled, we are able to share results from a few months of data. Comparing ad […]

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Warning: This post may venture into the tech weeds, but it should bring to light some of the details behind the scenes of online advertising — specifically, what advertisers are looking for when purchasing your inventory, and how publishers benefit from it. What Are Cookies? Everyone has heard of cookies, especially in recent years as Internet data collection has become something of a controversial topic. But while “cookie” is a universally recognized term, cookies are often misunderstood or not understood at all. Cookies are essentially small text files stored on a user’s computer, designed to collect and retain a modest amount of data specific to a particular advertiser and/or website. Still with us so far? In practical terms, cookies are the reason you continue to get ads for the pair of shoes you browsed for online, or that nice new toilet seat you just purchased.  […]

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Mediavine’s sales and revenue team spends most of its time working with ad partners and internally to deliver the most value for every single impression on our publishers’ properties. One question we often hear from publishers, however, is what they can do on their own to make their sites more appealing to advertisers. Below is a brief breakdown of what we do to get as many advertisers as possible bidding on your inventory, and how you can help the process on the publishing side. For more information on how this auction process works behind the scenes, read Mediavine co-founder Eric’s post on header bidding. All sites go through a multiple-step approval process when joining Mediavine. Internally, we ensure that sites meet the basic Mediavine requirements, but what you may not know is that our publishers are also approved by every single monetization partner (Google, Index […]

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From the first days of being in business, we’ve focused primarily on monetization of publishers’ websites with a twofold strategy: optimizing performance in programmatic advertising marketplaces and making our ad technology the best in the business. These core aspects will always be key to our success, but in 2018, we’re adding new tools to our arsenal to make this the best revenue year in Mediavine history. If you’re wondering who the unfamiliar name attached to this post belongs to, I’m the new SVP of Sales and Revenue at Mediavine. For the last five years, I’ve been the head of Programmatic Sales at SheKnows/BlogHer. My focus at Mediavine will be on improving overall revenue, and to make sure the wonderful RPM number you all check regularly grows as much as possible! Three reasons 2018 is shaping up to be a record year: 1. The new Mediavine […]

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