Mediavine’s sales and revenue team spends most of its time working with ad partners and internally to deliver the most value for every single impression on our publishers’ properties. One question we often hear from publishers, however, is what they can do on their own to make their sites more appealing to advertisers. Below is a brief breakdown of what we do to get as many advertisers as possible bidding on your inventory, and how you can help the process on the publishing side. For more information on how this auction process works behind the scenes, read Mediavine co-founder Eric’s post on header bidding. All sites go through a multiple-step approval process when joining Mediavine. Internally, we ensure that sites meet the basic Mediavine requirements, but what you may not know is that our publishers are also approved by every single monetization partner (Google, Index […]

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From the first days of being in business, we’ve focused primarily on monetization of publishers’ websites with a twofold strategy: optimizing performance in programmatic advertising marketplaces and making our ad technology the best in the business. These core aspects will always be key to our success, but in 2018, we’re adding new tools to our arsenal to make this the best revenue year in Mediavine history. If you’re wondering who the unfamiliar name attached to this post belongs to, I’m the new SVP of Sales and Revenue at Mediavine. For the last five years, I’ve been the head of Programmatic Sales at SheKnows/BlogHer. My focus at Mediavine will be on improving overall revenue, and to make sure the wonderful RPM number you all check regularly grows as much as possible! Three reasons 2018 is shaping up to be a record year: 1. The new Mediavine […]

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