Create by Mediavine WordPress plugin

Today is a big day at Mediavine, as we are thrilled to announce the official release of our flagship plugin, Create by Mediavine, which is now live in the WordPress repository and ready for you to download and install.   What is Create by Mediavine? A dream come true. More practically, Create is a plugin designed for every publisher’s most valuable content — whether that’s recipes, travel guides, craft tutorials, or anything else. This will help you display that content in beautiful, printable fashion, encourage audiences to scroll to the end of your content, and offer new ways for you to provide value to users. Best of all, Create is designed with SEO, user experience, and monetization in mind. Who is Create for? Everyone! Bakers. Makers. Adventure-takers. If you create content, our goal is to offer card types with Create that will help you display your most valuable content […]

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Let’s get ready for Q4, y’all! It’s knocking on our door! While many of us think of Q4 as the quarter where we make all our money, it’s important to know that the advertising spend varies by the season. Advertising spend traditionally really ramps up in the second week of November and carries on through the end of December — more like six weeks than 12. We’re so excited to see how your ads perform with the release of Script Wrapper 2.0, and making sure your content is fully optimized to go along with it is the perfect way to set your site up for the best Q4 ever. Announcing the Mediavine RPM Challenge Over the next 3 weeks, we’re going to provide you with a challenge every Friday. We’ll provide steps, worksheets, and on the following Tuesday a Facebook Live in our Private Facebook […]

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mediavine income reports, mediavine reviews

Mediavine Income Reports are kind of an awesome thing. We don’t ever ask or expect our publishers to write them, but we think income reports, along with Mediavine reviews, are incredibly helpful to the blogging world.  As our Mediavine co-founder Eric Hochberger says, it’s very important to keep in mind that if you work with a programmatic ad network, comparing your Mediavine RPM to even another MVP, is a somewhat futile exercise. No two sites have the exact same audience. Nor do they have the exact same site setup. Audience make up and site speed are just two of the things that can dramatically affect your overall earnings. So comparison to another site, even one that looks like yours, has similar content to yours, and even similar traffic, is not apples to apples, no matter how much someone might like to think (or say) so. We […]

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I’m going to say something kind of controversial in the bloggersphere right now: I think jump buttons that allow a reader to skip past all your content are a terrible idea. My podcasting partner, Josh, and I talk about this all the time on our podcast, Theory of Content. If you’re not familiar, the concept behind jump buttons is this: Pressing a button at the top of the post allows a reader to jump within the browser window from the top of your site where the button is, directly to your most valuable content. Like this:  Typically we see food bloggers use these to allow a reader to go right to the recipe card, because it’s assumed your recipe is all that they’re there for, rather than the content between the post title and that recipe card. The theory posited by some other SEO analysts […]

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We’ve gotten a lot of questions lately about the new Coalition for Better Ads in-content logic — how it works, why we changed to offer this new logic, and just how many ads Mediavine publishers are running now. Let’s break it down. Coalition for Better Ads Mediavine is a member of the Coalition for Better Ads as of April 20, 2018. This is a big deal for us — we’re part of a group of internet entities dedicated to making sure that ad quality, and quantity, defer to user experience. The goal of the CBA is to create better ad experiences so that people aren’t encouraged to install ad blockers. By being committed to quality ads and excellent experiences with them, we’re saying that your reader, and their opinion of your ads, matters most. That’s not a new concept for Mediavine — that’s been a […]

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It’s hard to believe, but it’s been more than six weeks since the whole Mediavine crew made our way out to the Bay Area for our second conference. Before we started stuffing swag bags, a few of us took a little field trip – right to Pinterest’s headquarters in downtown San Francisco. You might be asking yourself what Mediavine and Pinterest have to do with each other. Simply put – we both care a whole heck of a lot about content creators, and the things that matter to you – like site speed, reaching your readers, and working with brands. We’re partnering with Pinterest to debut their latest features directly to you. There’s some pretty exciting stuff coming to the platform this year, and we’re excited to get to tell you about it. New ways to get discovered People come to Pinterest actively looking for […]

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We get asked a lot how Mediavine is structured, especially because of our partnership with Condé Nast. Who owns Mediavine? Is it Condé Nast? Are we owned by some other third party venture capitalist or media company instead? The answer may surprise you! Mediavine is solely owned and operated. We answer to no one but ourselves, and our 3,000+ publishers. We get it – we could grow a lot faster if we did take on investors, or get acquired by some big news media company. But just like we don’t offer a referral program that could make us grow faster, we don’t want to be acquired by someone else either. We’re growing at an exponential rate all on our own, and we get to grow and create projects exactly the way we want, our only motivation being the growth of our publishers. That’s not going […]

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As the year comes to a close, we want to take a minute to look back at the wonderful, crazy, amazing year that 2017 has been for Mediavine. If there were one word to define our 2017, it’s GROWTH. What started as a handful of people handling all the everything (Thank goodness for Brad and Nicole!) has become a team of 26. And this group of publishers that started with just six amazing bloggers two years ago – is nearing 2500. We recently learned that, according to Quantcast, our group of sites is the 28th largest in the US, reaching 102 million unique visitors. With demographics that are 85.4% female, that means we’re reaching 85.94 million women in the US every month. That means that more than 1 out of 2 women are visiting a Mediavine site every month! It’s a factoid that astounds as […]

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You might wonder, “Will Mediavine Sponsor My Retreat?” Short answer? Maybe! Supporting the blogging community has been one of our biggest priorities since we started Mediavine. So in 2018, we’re putting our money where our mouth is in a new way: Blogger Retreat Sponsorship. Why are we moving in this direction? Well… In October of 2017, I was invited along to a blogging retreat as the managing editor of Food Fanatic. The Breck Blog Retreat was an amazing reminder for me — it had been a long time since I’d been to a retreat on the blogging end of things. Attending a retreat is actually how this whole crazy ad management thing blossomed into something beyond helping our Food Fanatics. I didn’t go to that retreat to talk about Mediavine, or anything that we do here. In fact, the retreat organizer, Erin (of Dinners, Dishes […]

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Recently, Pinterest soft launched a mode in their mobile app that would allow readers to see the entire recipe from a food site without actually visiting the site. Content creators everywhere went a little bit bananas, and rightly so. After all, that takes away a session, any ad views, and in some cases would cause an ad policy violation, if your adhesion ad loaded behind the card that appeared. But let’s stop for a minute and talk about the motivation behind such a soft launch. Your site’s speed, especially on mobile, is yours to enhance or damage. When it’s damaged? The thing that suffers is your user experience. Readers don’t want to wait 3 seconds for a site to load on their mobile data connection. That’s an eternity in mobile web browsing. When you’re an outside source (Pinterest, Facebook, or Google, to name a few) […]

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