We’ve gotten a lot of questions lately about the new Coalition for Better Ads in-content logic — how it works, why we changed to offer this new logic, and just how many ads Mediavine publishers are running now. Let’s break it down. Coalition for Better Ads Mediavine is a member of the Coalition for Better Ads as of April 20, 2018. This is a big deal for us — we’re part of a group of internet entities dedicated to making sure that ad quality, and quantity, defer to user experience. The goal of the CBA is to create better ad experiences so that people aren’t encouraged to install ad blockers. By being committed to quality ads and excellent experiences with them, we’re saying that your reader, and their opinion of your ads, matters most. That’s not a new concept for Mediavine — that’s been a […]

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It’s hard to believe, but it’s been more than six weeks since the whole Mediavine crew made our way out to the Bay Area for our second conference. Before we started stuffing swag bags, a few of us took a little field trip – right to Pinterest’s headquarters in downtown San Francisco. You might be asking yourself what Mediavine and Pinterest have to do with each other. Simply put – we both care a whole heck of a lot about content creators, and the things that matter to you – like site speed, reaching your readers, and working with brands. We’re partnering with Pinterest to debut their latest features directly to you. There’s some pretty exciting stuff coming to the platform this year, and we’re excited to get to tell you about it. New ways to get discovered People come to Pinterest actively looking for […]

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As the year comes to a close, we want to take a minute to look back at the wonderful, crazy, amazing year that 2017 has been for Mediavine. If there were one word to define our 2017, it’s GROWTH. What started as a handful of people handling all the everything (Thank goodness for Brad and Nicole!) has become a team of 26. And this group of publishers that started with just six amazing bloggers two years ago – is nearing 2500. We recently learned that, according to Quantcast, our group of sites is the 28th largest in the US, reaching 102 million unique visitors. With demographics that are 85.4% female, that means we’re reaching 85.94 million women in the US every month. That means that more than 1 out of 2 women are visiting a Mediavine site every month! It’s a factoid that astounds as […]

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You might wonder, “Will Mediavine Sponsor My Retreat?” Short answer? Maybe! Supporting the blogging community has been one of our biggest priorities since we started Mediavine. So in 2018, we’re putting our money where our mouth is in a new way: Blogger Retreat Sponsorship. Why are we moving in this direction? Well… In October of 2017, I was invited along to a blogging retreat as the managing editor of Food Fanatic. The Breck Blog Retreat was an amazing reminder for me — it had been a long time since I’d been to a retreat on the blogging end of things. Attending a retreat is actually how this whole crazy ad management thing blossomed into something beyond helping our Food Fanatics. I didn’t go to that retreat to talk about Mediavine, or anything that we do here. In fact, the retreat organizer, Erin (of Dinners, Dishes […]

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Recently, Pinterest soft launched a mode in their mobile app that would allow readers to see the entire recipe from a food site without actually visiting the site. Content creators everywhere went a little bit bananas, and rightly so. After all, that takes away a session, any ad views, and in some cases would cause an ad policy violation, if your adhesion ad loaded behind the card that appeared. But let’s stop for a minute and talk about the motivation behind such a soft launch. Your site’s speed, especially on mobile, is yours to enhance or damage. When it’s damaged? The thing that suffers is your user experience. Readers don’t want to wait 3 seconds for a site to load on their mobile data connection. That’s an eternity in mobile web browsing. When you’re an outside source (Pinterest, Facebook, or Google, to name a few) […]

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Last week we made a pretty big mistake that we’d like to apologize for. We are so sorry. We’ve always done everything in our power to operate without the need for admin access to publishers’ websites unless absolutely necessary. As we’ve grown, so has the need for technological innovation to improve ad performance, which at Mediavine is more than just a way to help you make the most money possible – it is part of a holistic approach to site-wide functionality and health. Creating WordPress plugins that are as useful to you as our ad tech is has been a goal of ours for years. We started toward this goal with the Mediavine Control Panel, which, among other things, allows you to easily install our script wrapper and make sure your ads are always up to date. As anyone who uses WordPress knows, it is […]

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Kirsten Oliphant recently spoke at the Mediavine Publisher Conference with Mary Younkin on how to make the most out of your email lists and newsletter audience. Kirsten is sharing more tips with you here, along with our video of the full conference presentation. -Amber  Keeping up with every new social platform and tool can be exhausting. (Or exhilarating, if you love social media.) Love or hate them, all the shiny new objects make email seem a bit outdated. Plus, our inboxes are overflowing with promotional emails. So as bloggers, do we really need to put time into email lists?

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We recently learned that one of our publishers, Mandy Kelly, passed away in a house fire. Not just Mandy, but her husband, and two of her four children, perished as well. There are a lot of pieces to pick up, and Mandy’s mother, Rhonda, is starting with Mandy’s blog – Worshipful Living. We’re doing what we can to support Rhonda in learning everything there is to know about the crazy beautiful world of blogging, including starting a Go Fund Me campaign to help with expenses. Support, of any kind, is very much appreciated by us, and the Kelly family.

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Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people that calculate their sponsored work income in RPM, because at the end of the day, it’s a math equation to tell you how much income you’re earning per mille, or thousand (insert quantifiable metric: pageviews or sessions are most common, uniques would work too). Mediavine is pretty absolute on this point – we think pageviews are dead, so we mainly calculate your Mediavine RPM in sessions, because that’s a more meaningful way to understand how your readers are interacting with your page, and where there is room to improve that. Gaming the volume of pageviews makes them […]

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From the beginning of Mediavine Publisher Network, we have tried to be as inclusive as possible. That has always included taking on sites who had a previous AdSense ban, if we could. The problem here is that AdSense bans almost always mean that the domain is also banned from Google’s other advertising products, like Google AdExchange – the largest ad exchange in the world. That’s a big problem. Google is our largest partner at Mediavine, and we sell a majority of our ad impressions through AdExchange. When a site on the network is banned from accessing that, they are never going to do quite as well as their other MVP counterparts. It’s been weighing on our minds for quite some time. Is it ethical to take on a site when we know that we’re not going to do well for them? Google’s plans for the […]

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