Last week we made a pretty big mistake that we’d like to apologize for. We are so sorry. We’ve always done everything in our power to operate without the need for admin access to publishers’ websites unless absolutely necessary. As we’ve grown, so has the need for technological innovation to improve ad performance, which at Mediavine is more than just a way to help you make the most money possible – it is part of a holistic approach to site-wide functionality and health. Creating WordPress plugins that are as useful to you as our ad tech is has been a goal of ours for years. We started toward this goal with the Mediavine Control Panel, which, among other things, allows you to easily install our script wrapper and make sure your ads are always up to date. As anyone who uses WordPress knows, it is […]

Read more

Kirsten Oliphant recently spoke at the Mediavine Publisher Conference with Mary Younkin on how to make the most out of your email lists and newsletter audience. Kirsten is sharing more tips with you here, along with our video of the full conference presentation. -Amber  Keeping up with every new social platform and tool can be exhausting. (Or exhilarating, if you love social media.) Love or hate them, all the shiny new objects make email seem a bit outdated. Plus, our inboxes are overflowing with promotional emails. So as bloggers, do we really need to put time into email lists?

Read more

We recently learned that one of our publishers, Mandy Kelly, passed away in a house fire. Not just Mandy, but her husband, and two of her four children, perished as well. There are a lot of pieces to pick up, and Mandy’s mother, Rhonda, is starting with Mandy’s blog – Worshipful Living. We’re doing what we can to support Rhonda in learning everything there is to know about the crazy beautiful world of blogging, including starting a Go Fund Me campaign to help with expenses. Support, of any kind, is very much appreciated by us, and the Kelly family.

Read more

Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people that calculate their sponsored work income in RPM, because at the end of the day, it’s a math equation to tell you how much income you’re earning per mille, or thousand (insert quantifiable metric: pageviews or sessions are most common, uniques would work too). Mediavine is pretty absolute on this point – we think pageviews are dead, so we mainly calculate your Mediavine RPM in sessions, because that’s a more meaningful way to understand how your readers are interacting with your page, and where there is room to improve that. Gaming the volume of pageviews makes them […]

Read more

From the beginning of Mediavine Publisher Network, we have tried to be as inclusive as possible. That has always included taking on sites who had a previous AdSense ban, if we could. The problem here is that AdSense bans almost always mean that the domain is also banned from Google’s other advertising products, like Google AdExchange – the largest ad exchange in the world. That’s a big problem. Google is our largest partner at Mediavine, and we sell a majority of our ad impressions through AdExchange. When a site on the network is banned from accessing that, they are never going to do quite as well as their other MVP counterparts. It’s been weighing on our minds for quite some time. Is it ethical to take on a site when we know that we’re not going to do well for them? Google’s plans for the […]

Read more

It’s no secret that we’re big on holistic site success at Mediavine. The better your site performs in every aspect, the better your ads perform. That’s actually been a founding principle of our company. We often seek to partner with companies that share this vision, like Once Coupled. It’s also why we offer a free third party script auditor tool for anyone – even non-Mediavine publishers – to use to evaluate where their site is being affected by extraneous javascript. Page speed is increasingly important to how search engines view your site – favorably or negatively. User experience is also extremely important to your readers (obviously), but Google and advertisers too. If your site is too slow, too clunky, not easily navigated, it can very easily impact your income. In our drive to make sites better, we realized pretty quickly we needed an expert partner […]

Read more

Did you know that cancer is the leading cause of death by disease among children in the U.S.? We don’t normally start a blog post with such a sobering thought, but recently, we had the opportunity to work with Julie over at The Little Kitchen on a fundraising project that we’re really proud of. Julie coordinated a solid effort with Cookies for Kids’ Cancer– a leader in the fight for childhood cancer fundraising – for bloggers and brands to come together and raise over $12,000! Cookies for Kids’ Cancer is a national 501(c)3 non-profit, committed to raising funds for research to develop new, improved treatments for pediatric cancer. They provide inspiration and support for individuals, businesses and organizations to raise funds by hosting grassroots bake sales and other fundraising events, like Julie’s online fundraiser. We’re proud to say that Mediavine was part of this effort. […]

Read more

Mediavine Income Reports are kind of an awesome thing. We don’t ever ask or expect our publishers to write them, but we think they’re incredibly helpful the the blogging world. As Eric says, it’s very important to keep in mind that if you work with a programmatic ad network, comparing your Mediavine RPM to even another MVP, is a somewhat futile exercise. No two sites have the exact same audience. Nor do they have the exact same site setup. Audience make up and site speed are just two of the things that can dramatically effect your overall earnings. So comparison to another site, even one that looks like yours, has similar content to yours, and even similar traffic, is not apples to apples, no matter how much someone might like to think (or say) so. What are Income Reports for? Income reports are used both […]

Read more

We’re so excited! We’ve been working for a very long time with our friends at ZergNet to create a traffic exchange exclusive to active MVPs.

Read more

We’ve had many questions around the Start A Fire content sharing service. Let’s get all your questions answered in one place.

Read more
  • 1
  • 2