From the beginning of Mediavine Publisher Network, we have tried to be as inclusive as possible. That has always included taking on sites who had a previous AdSense ban, if we could. The problem here is that AdSense bans almost always mean that the domain is also banned from Google’s other advertising products, like Google AdExchange – the largest ad exchange in the world. That’s a big problem. Google is our largest partner at Mediavine, and we sell a majority of our ad impressions through AdExchange. When a site on the network is banned from accessing that, they are never going to do quite as well as their other MVP counterparts. It’s been weighing on our minds for quite some time. Is it ethical to take on a site when we know that we’re not going to do well for them? Google’s plans for the […]

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It’s no secret that we’re big on holistic site success at Mediavine. The better your site performs in every aspect, the better your ads perform. That’s actually been a founding principle of our company. We often seek to partner with companies that share this vision, like Once Coupled. It’s also why we offer a free third party script auditor tool for anyone – even non-Mediavine publishers – to use to evaluate where their site is being affected by extraneous javascript. Page speed is increasingly important to how search engines view your site – favorably or negatively. User experience is also extremely important to your readers (obviously), but Google and advertisers too. If your site is too slow, too clunky, not easily navigated, it can very easily impact your income. In our drive to make sites better, we realized pretty quickly we needed an expert partner […]

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Did you know that cancer is the leading cause of death by disease among children in the U.S.? We don’t normally start a blog post with such a sobering thought, but recently, we had the opportunity to work with Julie over at The Little Kitchen on a fundraising project that we’re really proud of. Julie coordinated a solid effort with Cookies for Kids’ Cancer– a leader in the fight for childhood cancer fundraising – for bloggers and brands to come together and raise over $12,000! Cookies for Kids’ Cancer is a national 501(c)3 non-profit, committed to raising funds for research to develop new, improved treatments for pediatric cancer. They provide inspiration and support for individuals, businesses and organizations to raise funds by hosting grassroots bake sales and other fundraising events, like Julie’s online fundraiser. We’re proud to say that Mediavine was part of this effort. […]

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Mediavine Income Reports are kind of an awesome thing. We don’t ever ask or expect our publishers to write them, but we think they’re incredibly helpful the the blogging world. As Eric says, it’s very important to keep in mind that if you work with a programmatic ad network, comparing your Mediavine RPM to even another MVP, is a somewhat futile exercise. No two sites have the exact same audience. Nor do they have the exact same site setup. Audience make up and site speed are just two of the things that can dramatically effect your overall earnings. So comparison to another site, even one that looks like yours, has similar content to yours, and even similar traffic, is not apples to apples, no matter how much someone might like to think (or say) so. What are Income Reports for? Income reports are used both […]

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We’re so excited! We’ve been working for a very long time with our friends at ZergNet to create a traffic exchange exclusive to active MVPs.

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We’ve had many questions around the Start A Fire content sharing service. Let’s get all your questions answered in one place.

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Is Mediavine for Big Bloggers

When we launched Mediavine Publisher Network, one thing that was important to us was to be as inclusive as possible.

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Our company recently reached a milestone in launching the 1,000th live site across the Mediavine Publisher Network.

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It seems like a no-brainer, right? Offer an affiliate program to your happy customers, and you’ll grow and grow and grow. Except that at some point, you cross over a line of an affiliate program being a reward to your happy customers and an alternate revenue stream that the customer comes to rely on.

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This is the true story of three friends who decided to work together. Building websites that would drive traffic to themselves via search engine optimization. Find out what happens when people stop being polite and start getting real about ranking.

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