For a long time, folks in the SEO industry have held the belief that ads and good SEO can’t mix. While there’s no link to quantity of ads and search rankings, the community is pretty certain there’s a correlation between site speed and rankings. When you have slow loading ads, it can definitely effect site speed.

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We make no secret of the fact that balance is important to Mediavine. It’s one of our founding principles —make sure ads are worth the space they’re taking, balancing user experience and income in a way that’s right for you and your readers. Balance is also important to how we make up our teams here. We recently shared a post about how we handle People Operations and I pretty much love shouting from the rooftops that our tech company is bucking stereotypes with a team that’s more than 50% female.

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When Should I Put Ads On My Site?

You did it! You started a blog, and you’re even posting on a regular schedule. You’re starting to see a little bit of traffic, but what’s next? When are you a “real” blogger?

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Looking back at 2018

It’s hard to believe it’s already 2019, but here we are. 2018 was an incredible year at Mediavine, and we wanted to share some stats with you that begin to explain the magnitude of what’s been happening around here.

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Create by Mediavine WordPress plugin

Today is a big day at Mediavine, as we are thrilled to announce the official release of our flagship plugin, Create by Mediavine, which is now live in the WordPress repository and ready for you to download and install.

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Let’s get ready for the next quarter, y’all! It’s knocking on our door! Any time is a good time to optimize your content, which is why we’re here to introduce the Mediavine RPM Challenge.  While many of us think of Q4 as the quarter where we make all our money, it’s important to know that the advertising spend varies by the season. For Q4, advertising spend traditionally really ramps up in the second week of November, around the holidays, and carries on through the end of December — more like six weeks than 12. On the converse, Q1 and Q3 often see a revenue slump at first because of advertisers’ budgets, so making sure your content is earning the best it possibly can ahead of these slower seasons is key to making the most of them.  We’re so excited to see how your ads perform […]

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I’m going to say something kind of controversial in the bloggersphere right now: I think jump buttons that allow a reader to skip past all your content are a terrible idea. My podcasting partner, Josh, and I talk about this all the time on our podcast, Theory of Content. If you’re not familiar, the concept behind jump buttons is this: Pressing a button at the top of the post allows a reader to jump within the browser window from the top of your site where the button is, directly to your most valuable content. Like this:  Typically we see food bloggers use these to allow a reader to go right to the recipe card, because it’s assumed your recipe is all that they’re there for, rather than the content between the post title and that recipe card. The theory posited by some other SEO analysts […]

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We’ve gotten a lot of questions lately about the new Coalition for Better Ads in-content logic — how it works, why we changed to offer this new logic, and just how many ads Mediavine publishers are running now. Let’s break it down. Coalition for Better Ads Mediavine is a member of the Coalition for Better Ads as of April 20, 2018. This is a big deal for us — we’re part of a group of internet entities dedicated to making sure that ad quality, and quantity, defer to user experience. The goal of the CBA is to create better ad experiences so that people aren’t encouraged to install ad blockers. By being committed to quality ads and excellent experiences with them, we’re saying that your reader, and their opinion of your ads, matters most. That’s not a new concept for Mediavine — that’s been a […]

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It’s hard to believe, but it’s been more than six weeks since the whole Mediavine crew made our way out to the Bay Area for our second conference. Before we started stuffing swag bags, a few of us took a little field trip – right to Pinterest’s headquarters in downtown San Francisco. You might be asking yourself what Mediavine and Pinterest have to do with each other. Simply put – we both care a whole heck of a lot about content creators, and the things that matter to you – like site speed, reaching your readers, and working with brands. We’re partnering with Pinterest to debut their latest features directly to you. There’s some pretty exciting stuff coming to the platform this year, and we’re excited to get to tell you about it. New ways to get discovered People come to Pinterest actively looking for […]

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We get asked a lot how Mediavine is structured, especially because of our previous partnership with Condé Nast. Who owns Mediavine? Is it Condé Nast? Are we owned by some other third party venture capitalist or media company instead? The answer may surprise you! Mediavine is solely owned and operated. We answer to no one but ourselves, and our 5,000+ publishers. We get it – we could grow a lot faster if we did take on investors, or get acquired by some big news media company. But just like we don’t offer a referral program that could make us grow faster, we don’t want to be acquired by someone else either. We’re growing at an exponential rate all on our own, and we get to grow and create projects exactly the way we want, our only motivation being the growth of our publishers. That’s not […]

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